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The Farmers (Empowerment and Protection) Agreement on Price Assurance and Farm Services Bill, 2020

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i
Final Report
of
Committee of State Ministers, In-charge
of Agriculture Marketing to Promote Reforms
Ministry of Agriculture
Department of Agriculture and Co -operation
Government of India
i
Final Report of the Committee of State Ministers, in-charge of Agriculture
Marketing to Promote Reforms
CONTENTS
Sl.No. Particulars Page No.
1 Abbreviations ii-iii
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12.Chapter VII: States Initiatives in Promoting Reforms 39-40
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5.Odisha Cotton No sponsor has renewed contract farming.
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6.Maharashtra Cotton 4829 Shri Ganpat 2065
Cotton 29689 Shri Matoshri Cotton Pvt.Ltd, Malkaur 13620
Cotton 6299 NCC Shree Cotton Pvt.Ltd, Hiverkhed 2352
Cotton 9020 M/s Arvind 4716
Cotton 5452 NCC Jaylaxmi FibresPvt.Ltd., Dhule 2488
Cotton 6050 NCC Narsinh Pvt.Ltd., Pathri 170
Banana 1822 M/s Pepsico India 1461
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7.Andhra
Pradesh
Cotton 3.2 lakhs
Hectare
NSL Cotton Corporation Ltd. and M/s NSL
Textiles Ltd, Guntur
2.5 lakhs
Source: Information received from States / UTs (2012)
57
Annexure - V
Area wise Progress of Market Reforms as per major areas identified in Model APMC ACT
as on 31/12/2012
Sl.
No.
Area of Reforms States adopted the suggested area of market reforms
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1.Setting up of Special Markets and
Special Commodity Market
Andhra Pradesh, Gujarat, Maharashtra, Karnataka,
Nagaland, Sikkim, Tamil Nadu, Tripura, Jharkhand,
Mizoram and Uttarakhand
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2.PPP in Market Extension activities of
Market Committee
Andhra Pradehsh, Himachal Pradesh, Karnataka,
Mizoram, Nagaland and Sikkim.
SECTION Section 105

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3.To promote and encourage e -trading,
Market Committee may establish
regulatory system, create
infrastructure and undertake other
activities and steps needed thereto
Gujarat, H.P., Karnataka, Rajasthan, Nagaland, Sikkim,
Goa and Maharashtra (under Rule 5 license granted to
Commodity Exchanges registered under FMC),
Uttarakhnad and Haryana (On pilot basis).
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4.Secretary to be Chief Executive Officer
of Market Committee. CEO shall be
appointed by the Market Committee
from the panel maintained by the
Director/Board which may include
professionals from open market.
Nagaland, Sikkim
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5.Contract Farming Sponsor shall
register himself with the Marketing
Committee or with a prescribed
officer in such a manner as may be
prescribed.
Andhra Pradesh, Arunachal Pradesh, Assam, Goa,
Himachal Pradesh, Karnataka, Haryana, Maharashtra,
Madhya Pradesh, Nagaland, Orissa, Rajasthan,
Chhattisgarh, Sikkim, Tripura, Jharkhand*,
Uttarakhand
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6.The contract Farming Sponsor shall
get the contract farming agreement
recorded with the prescribed officer.
Andhra Pradesh, Arunachal Pradesh, Assam,
Chhattisgarh, Gujarat, Goa, Karnataka, Haryana,
Madhya Pradesh, Maharashtra, Nagaland, Oris sa,
Rajasthan, Sikkim, Tripura and Jharkhand*,
Uttarakhand
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7.No title, rights, ownership or
possession shall be transferred or
alienated or vest in the contract
farming sponsor or his successor or his
agent as a consequence arising out of
contract farming agreement.
Arunachal Pradesh, Assam, Goa, Haryana,
Maharashtra, Nagaland, Orissa, Rajasthan, Sikkim,
Tripura and Jharkhand*, Andhra Pradesh, Karnataka,
Uttarakhand
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13.Chapter VIII: Committee Deliberations and First Report 41-43
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8.Dispute settlement mechanism Andhra Pradesh, Arunachal Pradesh, Assam,
Chhattisgarh, Gujarat, Goa, Karnataka, Haryana,
Madhya Pradesh, Maharashtra, Nagaland, Orissa,
Rajasthan, Sikkim, Tripura and Jharkhand*; Himachal
Pradesh, Uttarakhand
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9.Exemption of Market Fee on the sales
to the contract farming sponsors
taking place outside the market yard
under the contract farming agreement
Arunachal Pradesh, Goa, Karnataka (Reduced by 30%),
Maharashtra, Nagaland, Orissa, Rajasthan, Sikkim,
Tripura and Punjab (exempted under the Rules) a nd
Uttarakhand
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10.Specification of model agreement for
contract farming
Chhattisgarh, Gujarat, Goa (As may be prescribed),
Karnataka (As may be prescribed, Maharashtra (Rules),
Nagaland, Rajasthan, Sikkim, Tripura and Jharkhand*
58
SECTION Section 113

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11.Single point levy of market fee Andhra Pradesh, Rajasthan, Chhattisgarh, Gujarat,
Goa, Himachal Pradesh, Karnataka, Madhya Pradesh,
Nagaland, Sikkim, UT of Chandigarh, Punjab ,
Mizoram, Jharkhand and Uttarakhand
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12.
Single registration/ license for trade /
transaction in more than one market
Assam, Andhra Pradesh, Goa, Himachal Pradesh,
Rajasthan, Maharashtra, Nagaland, Sikkim, and
Jharkhand, Mizoram and Uttarakhand (single
registration for trading in more than one market is not
provided).
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13.No commission agent sha ll act on
behalf of agriculturist seller and no
deduction to be made towards
commission
Madhya Pradesh, Chhattisgarh, Nagaland and Sikkim
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14.Establishment of private market
yards/ private markets managed by a
person other than a market
committee.
Andhra Pradesh, Arunachal Pradesh, Assam, Gujarat,
Goa, Himachal Pradesh, Karnataka, Maharashtra,
Nagaland, Orissa (excluding for paddy / rice),
Rajasthan, Sikkim, Tripura, Punjab (provided in Act
not in Rules and also not implemented), UT of
Chandigarh ( provided in Act not in Rules and also not
implemented ), Jharkhand and Uttarakhand.
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15.Establishment of farmers/ consumers
market managed by a person other
than a market committee (Direct sale
by the producer)
Arunachal Pradesh, Assam, Gujarat, Goa, Himachal
Pradesh, Karnataka, Maharashtra, Nagaland,
Rajasthan, Sikkim, Tripura, Punjab (only by State
Govt), UT of Chandigarh (only by State Govt.),
Jharkhand and Uttarakhand
16 Establishment of private yards and
direct purchase of agricultural
produce from agriculturist (Direct
Purchasing from producer)
Arunachal Pradesh, Assam, Chhattisgarh, Gujarat, Goa,
Himachal Pradesh, Karnataka, Madhya Pradesh,
Maharashtra, Nagaland, Rajasthan, Sikkim, Tripura,
Punjab (only in Rule not in Act), UT of Chandigarh (only
in Rule not in Act),Jharkhand and Uttarakhand , U.P.
(Only for bulk purchase from agriculturist of Wheat
and sarson through executive order time to time )
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17.Power to grant exemption from
market fee by the State Government
Andhra Pradesh, Chhattisgarh, Gujarat, Goa, Madhya
Pradesh, Maharashtra, Nagaland and Sikkim, Himachal
Pradesh and Uttarakhand.
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18.Setting up of separate Market
Extension Cell in the Board,
establishment of State Agricultural
Produce Marketing Standard Bureau
Nagaland, Sikkim and Karnataka
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14.Chapter IX: Recommendations of the Committee 44-48
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19.Exemption of market fee on Fruits and
Vegetable- Reform not concerned
with Model Act,2003
Madhya Pradesh, Chhattisgarh (Not notified
Commodity), West Bengal (Partial).
*Changed the nomenclature as market oriented farming agreement.
59
Annexure-VI
State-wise Progress of Reforms in Agricultural Markets (APMC Act) as on 31.12.2012
S.No. Stage of Reforms
Name of States/ Union Territories
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1.States/ UTs where reforms to
APMC Act has been done for
Direct Marketing; Contract
Farming and Markets in Private/
Coop Sectors
Andhra Pradesh, Arunachal Pradesh, Assam, Goa,
Gujarat, Himachal Pradesh, Jharkhand, Karnataka,
Maharashtra, Mizoram, Nagaland, Orissa, Rajasthan,
Sikkim, Tripura and Uttarakhand .
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2.States/ UTs where reforms to
APMC Act has been done
partially
a) Direct Marketing:NCT of Delhi, Chhattisgarh, Madhya
Pradesh, Punjab (In Rule only not in Act) and
Chandigarh (In Rule only not in Act)
b) Contract Farming:Chhattisgarh, Madhya Pradesh,
Haryana, Punjab ( Only waiver of market fee and in rule
only) and Chandigarh ( Only waiver of market feel and
in Rule only)
c) Private Market: Punjab ( In Act only not in Rule and
also not implemented ) and Chandigarh ( In Act only
and not in Rule and also not implemented)
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3.States/ UTs where there is no
APMC Act and hence not
requiring reforms
Bihar*, Kerala, Manipur, Andaman & Nicobar Islands,
Dadra & Nagar Haveli, Daman & Diu, and Lakshadweep.
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4.States/ UTs where APMC Act
already provides for the reforms
Tamil Nadu
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5.States/ UTs where reforms are
not initiated
Meghalaya, J&K, West Bengal, Puducherry and Uttar
Pradesh.
* APMC Act is repealed w.e.f. 1.9.2006.
Status of APMC Rules
a) States where Rules have been framed completely :
Andhra Pradesh, Rajasthan, Maharashtra, Orissa, Himachal Pradesh, Karnataka.
b) States where Rules have been framed partially :
i) Mizoram only for single point levy of market fee;
ii) Haryana for Contract Farming
60
Annexure-VII
F.No. 2743/Dir (M)/2009
Government of India
Ministry of Agriculture
Department of Agriculture & Cooperation
Krishi Bhavan, New Delhi.
Dated: 23rd Feb., 2010
To
APCs/Agriculture Secretary/Secretary,
Agriculture Marketing of all States/U.T.s
Subject:- Agricultural market reforms required for availing assistance for creation of Market
infrastructure under schemes of Department of Agriculture and Cooperation.
Sir/Madam,
In order to attract private sector investments for developing agriculture market
infrastructure, Department of Agriculture & Cooperation had circulated a Model APMC Act to all
States/U.T.s in 2003, after due consultations with the States/U.T.s. Model Rules were circulated in
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2007.However, a review undertaken by the Department shows that the implementation of
agriculture market reforms across the States has been slow and uneven. Some of t he States are
yet to incorporate a number of important provisions of market reforms as envisaged in Model
APMC Act and Rules.
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2.The Department of Agriculture & Cooperation has a number of Schemes including the
scheme for creation of market infrastructure under National Horticulture Mission (NHM) which are
linked to agricultural market reforms to incentivize the efforts of the States undertaking reforms.
Although under NHM there have been substantial improvement in total production of horticultural
commodities, enough efforts have not been taken in the area of post harvest management in
terms of creation of scientific storage and cold chain facility, processing and value addition etc. of
horticulture produce, in spite of financial incentives and fiscal concessions.
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3.The operational guidelines for NHM stipulate that assistance for creation of market
infrastructure will be linked to market reforms. But it is observed that most of the project
proposals under this component are for providing a ssistance to the projects promoted by State
Government agencies including APMCs, which levy cess on such products.
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4.In order to encourage adequate investment in the sector, it is now decided by Government
that the assistance for creation of market infrastructure under NHM for projects promoted by the
State Government agencies including APMCs would be released only to the States/U.T.s, which, at
least in respect of perishable horticulture commodities have waived market fees and permitted
direct marketing by farmers to consumers, processing units, bulk buyers, providers of cold chain
facilities/storage/contract farming etc. However, reasonable user charges can be levied for use of
market facilities and infrastructure. States where no APMC Act is in force may allow/permit the
above through issue of appropriate executive instructions to make the projects promoted by State
Government agencies including APMCs eligible for assistance.
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15.Annexures- I to XVII 50-97
ii
Abbreviations
AMA Agricultural Marketing Adviser to the Government of India
AMIGS Agricultural Marketing Infrastructure Grading and Standardization
APMC Agricultural Produce Marketing Committee
APMC Act Agricultural Produce Marketing Committee Act
BOO Build Own Operate
BOT Build Own Transfer
CAP Covered and Plinth
CEO Chief Executive Officer
CII Confederation of Indian Industries
CMD Chief Managing Director
CST Central Sales Tax
CWC Central Warehousing Corporation
DAC Department of Agriculture and Co-operation
DMI Directorate of Marketing and Inspection
EC Act Essential Commodities Act
ECB External Commercial Borrowing
EU European Union
FAIDA Food and Agriculture Integrated Development Action
FCI Food Corporation of India
FICCI Federation of Indian Chamber of Commerce and Industry
FMC Forward Markets Commission
FTA Free Trade Agreement
GDP
GHP
Gross Domestic Product
Good Harvest Practices
GIS
GMP
Geographical Information System
Good Marketing Practices
HMNEH Horticulture Mission for North East and Himalayan States
ICAR Indian Council of Agricultural Research
ICT Information and Communication Technology
IFFCO Indian Farmers Fertilizer Co-operative Limited
IIM
IRR
Indian Institute of Management
Internal Rate of Return
IKSL IFFCO Kisan Sanchar Limited
ISO International Standards Organization
ITC Indian Tobacco Company
KCC Kisan Credit Card
MD Managing Director
MRIN Marketing Research and Information Network
NABARD National Bank for Agriculture and Rural Development
NABCONS NABARD Consultancy Services
NCDC National Co-operative Development Corporation
NERAMEC North East Regional Agricultural Marketing Corporation Limited
NHB National Horticulture Board
NHM National Horticulture Mission
NIAM National Institute of Agricultural Marketing
NIC National Informatics Centre
iii
NSEL National Spot Exchange Ltd.
NWRS Negotiable Warehousing Receipt System
PPP Public Private Partnership
PPPIAD Public Private Partnership for Integrated Agricultural Market Infrastructure
Development
RAL Regional Agmark Laboratory
RKVY Rashtriya Krishi Vikas Yojana
RPM Rural Primary Market
SGL State Grading Laboratory
SMS Short Messaging Service
SOPA Soybean Processors Association of India
SWC
TBT
State Warehousing Corporation
Technical Barriers to Trade
TMC Terminal Market Complex
UT Union Territory
VAT Value Added Tax
VGF Viability Gap Funding
WDRA Warehousing (Development and Regulation) Act
WTO World Trade Organization
iv
Preface
Agricultural marketing in India has made notable progress since independence but
many challenges still remain. A d ynamic and vibrant marketing system with adequate
supply chain infra structure has been felt necessar y to keep pace with the changing
agricultural production and growing marketable surplus. Moreover, efforts should be
made at all legal and policy levels to strengthen the rural economy and create rural
employment, which will surely augment production and productivity leading to food
security and i nclusive growth of the country. There is also increasing pressure on
agriculture produce economy to respond to the challenges and opportunities that the
global markets pose in the era of globalization and liberalization.
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5.In respect of the other reform linked scheme of Development/Strengthening of
Agricultural Marketing Infrastructure, Grading and Standardization, it has also been decided that
the reforms as stipulated in paragraph 4 above are necessary over and above the conditions in the
Guidelines for the scheme for providing assistance for the projects promoted by State Government
agencies including APMCs.
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6.Necessary action may accordingly be taken to ensure minimum reforms as stipulated
above by Government of States/U.T.s.
Sd/-
(Rajendra Kumar Tiwari)
Joint Secretary to the Govt. of India.
Copy to: JS (NHM) for information and necessary action.
61
Annexure - VIII
IMPROVING MARKET INFORMATION DISSEMINATION SYSTEM
By NOKIA India Ltd.
Background
The reforms proposed through the Model APMC Act have already initiated significant
improvements to the agricultural markets by providing private sector for making investments in
development of different kinds of marketing infrastructures through enabling policy environments.
With 17 states already going through these reforms, and several others in the process of initiating
reforms or providing partial approval, these improvements are well underway to making a large
impact on the sector.
While the market structure improves, significant efforts are required to ensure that the
demand and supply of the agricultural produce is well matched to ensure optimal pricing, quality of
produce, yield and availability. In the current system, the ineffic iencies in intermediary structure
result in the producer (farmer) getting only 20 -50 % of the consumer’s purchase value. Unless
intermediaries
have well understood the anticipated demands of the consumers and pass on such requirements
to farmers well before the sowing season, there are likely to be high mismatches in demand vs.
supply.This leads to high margins charged by the intermediaries to protect themselves from such
fluctuations.Also, as the agricultural production gets more integrated into th e value chain with
food processing and retailing industries requiring specific breeds and quality of produce, the losses
due to lower yield harvests and inferior quality of produce, non -uniform grades of production
across groups of farmers need to be signi ficantly reduced. Without these measures, the farmers
are likely to incur losses purely due to quality reasons.
In this regard, the market information systems need to provide significant amounts of
information and education to farmers in the form of agro -met advisory, disease prevention,
optimum use of pesticides etc., throughout the crop -cycle to ensure that they are producing
something that is in-demand, usable by the target consumers, uniform in grade/quality and of high
yield.
More than 50% value
lost to intermediaries
Price
Farm to Fork
62
Major Market Information Dissemination Systems in the country:
Some of the major system of dissemination of market information are follows:
Display Boards at APMCs: Though this is very easy and effective mechanism to understand trading
details and price trends at the APMC, most farmers need to travel a long distance just in order to
get the price details. As the farmers need to also plan their harvest (for perishables like vegetables)
and transportation based on price trends, this mechanism tends to be inadequate from the
farmer’s perspective. This system doesn’t help provide trends and comparative rates w.r.t.
near-by APMCs and is restricted to market prices information.
Local Newspapers: Some of the regional and local newspapers provide price details and news
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articles on price trends. However, it covers only major commodities.
Most of these systems are predominantly based on market price dissemination only and
will not be able to cater to the quality requirements of various stakeholders. Information gaps
pertaining to Crops and location specific inputs, Agro-met advisory, etc. For the Indian farmer to be
able to easily access and educate it on such diverse e xpectations, the new information
dissemination system needs to have the following characteristics. It should be accessible by
majority of farmers without requiring additional effort or travel. It should be personalized and
customized as per the needs of ea ch farmer. It should be adaptable and usable to local needs,
such as local language, specific crops and breeds, soil and weather conditions. The service should
be cost effective to both the information provider and farmers.
New Vehicles for Information Dissemination
With the objectives to provide Indian farmers with information and education to improve
crop quality and yield while also providing them market price trends various media alternatives
are in operation, which can help the farmers to a great extent in bette r price realization and crop
planning.
Audio Visual and Print Media
As farmers already use Radio and Television for audio visual information and
entertainment, these media are used for providing more and more details on market prices.
However, broadcast media does not provide for in -depth information. For example, in -depth
information at a state level will require daily prices on at least 20 commodities to be provided,
ideally from each major APMC, which has traded in these commodities on the previous day. It may
be difficult for the farmers to capture and understand trends through such broadcast.
Though print media can be used far more effectively to show such information, there are
two major limitation faced in this. First, the costs involved in provid ing a detailed daily update on
various regional newspapers can be high. Second, literacy rates amongst may not be very high in
certain areas.
Interactive Kiosks
An interactive audio visual kiosk, through simple user interface such as a touch screen has
proved to be a very effective tool for information dissemination in a wide variety of areas such as
education, rural healthcare and vaccination programs, land records details etc. There are
several successful examples of this program in both Public an d Private sector, such as IT kiosks at
Common Service Centers and ITC e -Choupal. For such a program to be effective, a majority of
600,000 villages across the country need to be connected through kiosks, which is a large financial
63
investment as well as a massive logistics initiative. Ensuring that the kiosks stay operative and
connected to the information sources is also likely to be a key challenge.
Mobile Devices
At the end of June 2010, India’s rural tele -density was at 26.43, out of which only 4 % of
subscribers are using landline services. Just a year back, the rural tele-density was only at 16.61. In
terms of numbers, this means that approx. 220 million mobile rural users are there in India at
present and another 100 million users will be added i n next 12 months. In comparison, Internet
penetration in rural India is estimated to be only 5.4 million with 84 % of rural population being
completely unaware of internet.
Source: TRAI
This clearly shows that given the trend of accelerating mobile services adoption within next
3 years, a majority of rural India are expected to be covered under mobile devices.
As the rural penetration of mobile devices is on increase, mobile devices pr ovide an
effective channel for dissemination of market prices, agri -specific news and inputs and advisory.
There are already several private sector initiatives that are successfully disseminating information
to farmers on a daily basis. This provides the c onvenience of icon based graphical user interface,
use in local language and provides convenience of high mobility. The major services provided
now-a-days are:
 Timely tips and Crop advisory from experts for the crops grown by the farmer;
 Pest management, best practices, latest techniques of crop cultivation;
 Agriculture news and Agromet advisory;
 Prevailing market prices and arrivals of crops from the nearest mandis; and
 Other related educative and entertainment services.
Recommendations and Conclusion
Based on the advantages and disadvantages seen for each of the evaluated media, it is
clear that no single medium can serve the diverse information needs of the agricultural
information system. Therefore, a mix of media needs to be used for effective d issemination of
information.Based on list of criteria for proposed new information system, we evaluate below and
recommend each media for the specific scenarios.
0
5
10
15
20
25
30
Rural Teledensity
64
Accessibility
Personalization
Localization
Usability
Low Cost of
Access
End-to-end
Requirements
Suitability
APMC Display
Boards L L H H N N Only for live market price information
Websites
L L H L N Y
Not likely to be accessible for most
farmers, but can be integrated with other
media for faster dissemination
Voice Interactive
Systems H L H L Y N For quick access to specific prices in major
APMCs.
TV, Radio, Print H L H H Y N For major alerts, broad news, tips & best
practices
Interactive Kiosks
H L H L Y Y
For specific communities, where
everyone has similar needs. More
suitable for highly audio visual and
interactive information
Mobile Devices
H H H Y Y Y
Best Suitable for specific personalized
timely information on all areas. Not yet
suitable for very low literacy areas and for
highly interactive / audio visual content
Legends: H = High, L=Low, Y=Yes, N=No
It is concluded with the recommendation that information needs of various stake holders
and more importantly the farmer is more varied and besides market information needs to include
knowledge pertaining to agri-specific news and inputs, weather advisory, etc., Given the complex
nature of the information needs it is imperative that knowledge collaboration amongst the various
entities of the agriculture ecosystem, e.g., State Govt. bodies, Private players are harnessed and
synchronized.Public-Private -Partnerships should be encouraged to further this.
Information dissemination needs to be tailored depending on stakeholder requirements.
Choosing the right media platform depending on the objective of dissemination is extremely
critical.
Personalized Information Needs
Mobile devices with its higher reach and penetration can be the preferred new media for
personalized information directly reaching out to the key stakeholders. This would be the most
preferred vehicle for farmer specific information such as market prices within 100 kms radius,
location specific agro-met and crop advisory etc.
TEXT based messages in local language and appropriate graphic user interface enables
easier understanding and scores over a pure voice message. Unl ike voice messages, TEXT based
messages are typically stored in the device and are available for easy reference at a later date. In
cases where literacy levels are low, it also provides flexibility for the farmer to show it to his
relatives/friends for easier understanding.
Longer term road-maps can be envisaged through closer cooperation with private players
to enable transaction capabilities, uploading of images, voice interactivity where needed.
Existing Voice based services based on Interactive voice platforms such as Kisan call center could
be enriched with more compelling information beyond the current market prices in a user-friendly
65
format.However the limitations pertaining to user need of storing the information for reference at
a later date remains.
On-Demand Intermediary led Information needs
ICT based kiosks can be deployed strategically at Nodal points where mediators such as
CSC’s are able to fulfill the role as an intermediary to enable seamless running and up-keep of the
kiosk are preferred for more broader information dissemination audio visual information which is
suitable for whole farmer community.
Broader Information Needs
Broadcast mediums like Print and Electronic can be leveraged to fulfill broader information
needs pertaining to Government policies,agri-input based audio-visual programs etc.
*****
66
Annexure- IX
Reforms in Agriculture Marketing to Improve Marketing Efficiency and Enhancing
Farmers Price Realization and Creating a Backward Integration for Sourcing of Farm
Produce by Processors through Electronic Spot Exchanges to help them Reduce Cost of
Pprocurement by National Spot Exchange Ltd.
Off late, commodity trading has bec ome a global phenomenon, now Indian farm produce has to
meet global quality standards and compete globally. In the international market, Indian produce
face many problems such as lack of quality standards, packing, contamination, pesticide residues,
deterioration due to poor logistic infrastructure, etc. If Indian mango is to be sold in US shopping
malls, it implies that we have to redefine the agriculture marketing process in India, with special
focus on farm gate processing, packaging and rigorous quality standards. In absence thereof, we
are losing opportunities in the international market. This will need a direct co ordination between
farmers and the processors/ exporters. In other words, if the processors and exporters can have a
mechanism to avail backward integration up to the farm gate, this will revolutionize the agriculture
economy.Such backward integration is now feasible without any cost to the farmers through the
network being developed by Electronic spot exchanges.
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2.As depicted in the photograph, the processors, exporters and end users located anywhere
in the country are able to buy farm produce through the network being developed by Electronic
Spot Exchange, directly from the farmers of a region. This is the model of electronic backward
integration, which will help the farmers realize better price and at the same time, will also help the
processors and industrialists to substantially reduce their cost of procurement, brokerage and
commission paid by them besides other advantages.
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3.Electronic spot exchanges empower farmers by providing them marketing support, linkage
with pan India market, providing direct access to end users and providing access to institutional
credit through warehouse receipt financing. Under the present form of agriculture marketing, the
farmer gets only 30 –35 % of the price paid by the final consumer . For example, in the survey we
found that while the final consumer paid Rs 300 per Kg for cumin seed in Mumbai, the farmer gets
only Rs. 110 pe r Kg and the rest amount is absorbed in the long chain of intermediation. A
presentation showing distribution channel for tomatoes is given below:
67
Figure showing the current commodity value chain in an agri produce in India
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4.In US, the farmer gets roughly 60 to 65 % of the price paid by the end user. The value chain
in developed countries like US is much shorter as is depicted in the picture below:
A schematic representation of commodity value chain in US and India.
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5.In South Korea, as a consequence of expansion of direct marketing of agricultural products,
consumer prices declined by 20 to 30 % and producer-received prices rose by 10 to 20 %. This also
provided incentive to large-scale marketing companies to increase th eir purchases directly from
producing areas.
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6.Direct marketing by farmers to the consumers has been experimented in India through
Apni Mandis in Punjab and Haryana. The concept, with certain improvements has been
popularized in Andhra Pradesh through Rythu Bazars and in Tamil Nadu as Uzhavar Santhai. At
present, these markets are being run at the expense of the State exchequer, as a promotional
measure, to encourage marketing by small and marginal producers of fruit and vegetables without
the help of the middlemen. Considering the vastness of the country, more and more such markets
need to come up in the organized sector so that they can be developed in tune with the backward
and forward linkages of the markets.
68
SECTION Section 138

Untitled Section

7.In milk trade, there has been spectacular achievement through white revolution by
developing co-operative society for milk producers under the brand name Amul. Through the
process of developing efficient direct marketing chain through Amul, today milk producers are
getting more than 70 % of the price paid by the end consumer.
SECTION Section 139

Untitled Section

8.In poultry business, farmers get more than 70 % of the consumer price. The reason is that
the distribution channel of eggs is well structured and organized.
SECTION Section 14

Untitled Section

2.Organized marketing of agricultural commodities has been promoted in the
country through a network of regulated markets. The basic objective of setting up of
network of physical markets has been to ensure reasonable gain to the farmers by creating
environment in markets for fair play of supply and demand forces, regulate market
practices and attain transparency in transactions. To cope with the need to handle
increasing agricultural production, the number of regulated markets has been increasing in
the country. While by the end of 1950, there were only 286 regulated markets in the
country, today the number stands at 7,190 (as on 31.3.2012). Most of these regulated
markets are wholesale markets. Besides, the country has 22,505 rural periodical markets
also, about 20% of which function under the ambit of regulation.
SECTION Section 140

Untitled Section

9.Improvement in agriculture marketing process implies reduction in cost of intermediation,
improving marketing efficiency, increase in farmers’ price realization and reduction in consumer
paid price. This can be illustrated as below:
69
SECTION Section 141

Untitled Section

10.Functionality of APMCs and spot exchange is similar in nature. While APMC functions at a
regional level, s pot exchange functions at national level. But, both do not compete rather
complement each other and hence, they should join hands to provide a pan India market to
farmers.
SECTION Section 142

Untitled Section

1.The functioning of an electronic spot exchange can be depicted as below:
SECTION Section 143

Untitled Section

2.In some States, developments on these lines are already happening. For instance,
National Spot Exchange Limited has been granted license under the State APMC Acts in
the state of Gujarat, Maharashtra and Karnataka. Recently, the MP Mandi Board has
also granted license to them under the State APMC Act. They have already commenced
operations in all these states. In the state of Gujarat, the Government has granted
permission to National Spot Exchange to function as E Market. The impact of its
SECTION Section 144

Untitled Section

2.Operation on farmers’ price realization vis avis price discovered in a mandi is as follows:
Case study: Castor Seed at Kadi, Gujarat
SECTION Section 145

Untitled Section

11.It is evident from above that such market linkages provide the following
advantages to the farmers:
 Better price realization for the farmers, which accelerates the pace of economic
development in the State.
70
 Power to quote his own selling price. In respect of any other commodity, the seller
determines the price for his product, be it FMCG items or any other consumables
and then the buyer negotiates. Only in case of farm produce, the buyers quote
buying price and seller can either accept or reject, but canno t quote his selling
price.Spot Exchange enables him to do so.
 Traders and retailers buy in bulk and sell in retail and earn the quantity linked price
differences.Farmers sell in bulk (immediately after harvesting) and buy in retail
(for consumption). Hence, they lose on both ends. Spot Exchange enables him to
reverse the cycle. It allows them to sell only to the extent of actual need and hold
rest of the produce in designated warehouses.
 Access to national market
 Better bargaining power due to availability of alternative marketing channel
 Farmers will get to know the grade quality of his produce. This will help him to
improve quality of his produce (An extension Cell can be created for this purpose)
 Increase in holding capacity, due to availability of warehouse receipt financing
facility
 Linking with futures will be easy and therefore, he can use forward contracting to
plan his production and marketing
 Transparent and quick transaction would save time and cost - Reduction in cost of
intermediation
SECTION Section 146

Untitled Section

12.On the other hand, the State Government and APMCs will derive the following
advantages under this model:
 Better realization of cess, because all deliveries can be tracked. Spot exchange will
provide a statement of all physical deliveries along with name of traders every
month.
 There will be substantial reduction in the marketing cost as processors and
exporters can directly by from producers.
 It promotes agro industrial activity, processing and export as there will be better
assurance of uninterrupted supply of raw materials through spot exchange.
 Various centers in the State emerge as important trading hubs, which generate lot
of direct and indirect employment.
SECTION Section 147

Untitled Section

13.In order to support such development, some of the State Governments have taken
proactive initiatives, such as:
 In case of commodity exchanges, the Government of Maharashtra has created a
cushion of 25 % of the amount of market cess as their revenue model. As per Rule
4C (5) of Maharashtra Agricultural Produce Marketing (Regulation) (amendment)
Rules 2007 under Maharashtra Agricultural Produce Marketing (Development and
Regulation) Act, 2007, the commodity exchanges are required to c ollect market
cess as per the rate prescribed, but they have to pass on 75 % of such amount to
the State Agricultural Marketing Board and appropriate the rest 25 %.
 The Government of Karnataka has created a cushion of 30 % in the amount of
market cess for Spot Exchange. As per Rule 91L (3) of the Karnataka Agricultural
Produce (Regulation) (Amendment) Rules, 2008 Spot Exchanges are entitled to
collect market fee from the buyer at the rate of 70 % of the market fees payable
under Section 65(2) of the Act.
SECTION Section 148

Untitled Section

14.Conclusion:
a.In view of results exhibited at the centers where Spot Exchanges are operational,
the proof of concept is now available. It has been proved at such locations that
71
farmers’ price realization has gone up through Spot Exchanges (as also
documented by some State Governments) due to reduction in cost of
intermediation.Now, the issue is to replicate this model at all locations across the
country.Therefore, we need to devise a model to scale up Spot Exchange
operation to the entire country.
b.APMCs, across the country, have physical infrastructure to offer a meeting place
for the farmers and buyers. There is no need to replicate such physical
infrastructure; rather a cost efficient model is to leverage the same infrastructure.
But, it is at the sam e time necessary to create a pan India linkage, so that farmers
are not dependent upon the local traders only to quote their price. This can
happen by developing a synergy between National Spot Exchange and APMCs.
c.In brief, the suggested model is as follows:
i.Farmers will bring their produce to APMC market yard, where the
traditional model of physical auction takes place. Traders present at such
location can participate in such auction.
ii.APMCs will provide physical space and other facilities to National Spot
Exchange within their premises, where Spot Exchange will install
computers, VSAT network, etc. Spot Exchange will also launch spot
contracts on their pan India platform for every commodity produced in the
respective area. It will also finalize the quality parameters and grades for
such farm produce including discount and premium matrix.
iii.The facility for grading and quality certification will be developed jointly by
APMCs and Spot Exchanges. Farmers will have a choice either to sell their
produce through APM C auction in un -graded form or to sell on Spot
Exchange, after grading. Besides, farmers will also have a choice to store it
at Spot Exchange warehouse, obtain Warehouse Receipt based finance
and sell it subsequently, whenever they so desire.
iv.Spot Exchange will launch the contract on its platform, with the name of
APMC, so that the respective APMC center also becomes popular across
the country. This will be a good branding for APMC.
v.APMC will get mandi cess on all trades in that market area, whether it is
traded through auction in the mandi or through electronic auction on Spot
Exchange.Hence, there will be no loss of mandi cess revenue even if it is
traded on Spot Exchange. On the contrary, the total collection will go up
due to better compliance and higher prices.
vi.On Spot Exchange platform, buyers from across the country will be able to
buy the farm produce on ex APMC location basis. Spot Exchange will be
responsible to collect money from the buyers and to pay the same to
farmers.
vii.In order to have better control over spot exchanges, APMCs may work as a
conduit between farmers and Spot Exchange. Spot Exchange may credit
entire sale proceeds pertaining to farmers to the bank account of APMCs
and APMCs can distribute the money to the farmers. For this purpose ,
APMCs should become a member of Spot Exchange. Alternatively, Spot
Exchange can handle this entire activity of fund disbursal themselves.
d.Compared to any other model of agriculture marketing, the uniqueness of Spot
Exchange is that it is fee based model . All other models such as Contract farming,
Direct Marketing, etc. involve buying, selling and profiteering by the private
operator, but Spot Exchanges do not buy, sell or stock for themselves. They just
provide a pan India platform to buyers and sellers. Hence, their function is similar
to a typical APMC. Spot Exchange provides neutral and equal opportunity platform,
where both the buyers and sellers are treated equally. Spot Exchange is not
interested in prices going up or going down. They also work impa rtially in respect
72
of weighing and grading of goods. Having similar nature of operation, APMCs and
Spot Exchange can together revolutionize the entire agriculture marketing system.
Both will complement each other in achieving the desired goals.
e.Hence, the suggested model is based on synergy between APMCs and Spot
Exchanges.While APMCs will provide a backward integration between farmers and
the market yard, Spot Exchanges will provide a forward integration by connecting
large number of users to buy it direc tly from farmers through Spot Exchange
platform electronically. This will reduce cost of intermediation between farmers
and end users.
73
Annexure-X
New Developmental Initiatives Taken by the States
Name of
the Progressive
State/UT
No.Farmer -
Consumer
Markets
Operated and
Managed by
State
Govt./APMC
No.of Direct
Marketing
Licenses issued
for Direct
sourcing from
farmers by
Private
entrepreneurs
No.of
Contract
Farming
cases
registered
No.of
Licenses
to Private
Markets
issued
No.of
licenses
issued for
trading in
more than
one market
Maharashtra (fully
reformed )
- 107 (48
operational)
7 23
including
3 TMC
38
Andhra Pradesh
(fully reformed)
107 Rythu
Bazaars
functional
171 1 4 -
Gujarat (fully
reformed)
- 17 2 13 No provision
existed
Karnataka (fully
reformed)
15 Raithara
Santhe
functional
9 Permitted but
not registered
so far
3 249
Madhya
Pradesh(partially
reformed)
- 2 1 No
provision
existed
8
Rajasthan (fully
reformed)
- 76 Permitted but
not registered
so far
2 1
Haryana(partially
reformed)
37 Apni Mandi
functional
Provision has
recently been
made as per State
Govt.
6 Permitted
Punjab(partially
reformed)
26 Apni Mandi
functional
22 1 and 8 old
registration
Not
permitted
Tamil Nadu
(though executive
orders)
179 Uzavar
Sandhai
functional
- 5 6
(including
TMC)
No provision
existed
74
Annexure - XI
Note on Contract Farming and Direct marketing of Apple in Himachal Pradesh
By Adani Agrifresh Ltd
Himachal Pradesh produces about 5 lakh MT of apple. As the marketing infrastructure in the state
is limited, farmers in the wholesale markets of Chandigarh and Delhi sell most of it. The present
system of apple marketing has the following disadvantages.
SECTION Section 149

Untitled Section

1.Inconvenience to farmers as they have to travel to far away markets to sell their apple.
SECTION Section 15

Untitled Section

3.In order to overcome the limitations and constraints of present agricultural
marketing system such as l ack of sufficient number of markets and adequate marketing
infrastructure, high incidence of market fee/charges and lack of competition with long
chain of intermediation, an immediate need has ari sen to reform agricultural marketing.
Accordingly, Ministry of Agriculture, Govt. of India formulated a Model APMC Act/Rules on
agricultural marketing in consultation with the State Governments and circulated to the
States/UTs for their adoption during 2003 and 2007 respectively. Several States have
initiated steps for amending their APMC Acts/Rules, but there was variation in adoption of
the contents and coverage of reforms to the APMC Ac ts/Rules across the States/UTs.
Further, during discussions and consultations at various levels, there has been persistent
demand for expediting reforms in agricultural marketing in order to facilitate privat e
sector investment in this important area. Accordingly, the Ministry of Agriculture , Govt. of
India took this major initiative to set up an Empowered Committee of State Ministers in -
charge of Agricultural Marketing on 2 nd March, 2010 under my Chairmans hip to persuade
various States/UTs to implement the reforms in agriculture marketing through adoption of
Model APMC Act and Model APMC Rules, suggest further reforms necessary to provide a
barrier free national market for the benefit of farmers and consumer s and also suggest
measures to effectively disseminate market information and to promote grading,
standardization, packaging, and quality certification of agricultural produce.
SECTION Section 150

Untitled Section

2.Opaque auction system at the wholesale markets
SECTION Section 151

Untitled Section

3.Commission payable to the Commission Agent
SECTION Section 152

Untitled Section

4.It takes anywhere between 36 to 48 hours from the time of harvesting to reaching Delhi
market.Further it takes 6 to 8 days to reach the southern markets. In the meantime, there
is a substantial deterioration in quality.
SECTION Section 153

Untitled Section

5.There is substantial value loss due to deterioration in quality due to long transit time and
improper handling enroute the market
SECTION Section 154

Untitled Section

6.Traffic congestion in Delhi due to influx of apple trucks (200 to 300 trucks come to Azadpur
market during the peak season)
Adani Agrifresh Ltd’s intervention in Apple in HP
Adani Agrifresh Ltd set up a 3 Controlled Atmosphere (CA) storage facilities for 18,000 MT at an
investment of Rs. 180 Crores, in the apple growing area of Himachal Pradesh. As the CA storage is
meant for long -term storage of 8 to 10 months, only apple meeting the stringent quality norms
could be purchased and stored. This meant a lot of training to farm ers on post harvest practices
and direct purchase of apple from farmers.
The intervention of Adani Agrifresh Ltd has benefited the stakeholders in the following ways:
SECTION Section 155

Untitled Section

1.Over 4000 farmers directly sell apple to Adani Agrifresh Ltd.
SECTION Section 156

Untitled Section

2.No farmer needs to travel more than 40 KM to sell their apple.
SECTION Section 157

Untitled Section

3.Apple can reach the CA storage facility within 6 to 12 hours of harvest.
SECTION Section 158

Untitled Section

4.Farmers are supplied with crates to bring the apple and hence no expenditure on
packaging material, packers/graders and no hassle in finding trucks in the peak season.
SECTION Section 159

Untitled Section

5.As there is no intermediary involved, farmers save the commission, which they would
have otherwise paid in the wholesale market.
SECTION Section 16

Untitled Section

4.The Empowered Committee by holding n ine meetings at different place s viz. New
Delhi, Mussoorie (Uttarakhand), Khajuraho (Madhya Pradesh), Bhubaneswar (Odisha),
Sasan Gir (Gujarat), Chandigarh (Haryana), Guwahati (Assam), Tirupati (Andhra Pradesh)
and Shirdi (Maharashtra) made tremendous efforts to cover issues identifi ed in the Terms
of Reference (TOR) . A series of presentations by experts, practitioners, FICCI, CII, ITC,
v
Adani, Premier Farm Fresh, etc .were made to facilitate the delibe rations of the
Committee.Farmers also contributed in the deliberations.
SECTION Section 160

Untitled Section

6.Adani Agrifresh announces price for various grades of apple based on size and color on a
weekly basis to enable farmers make informed decision before bringing the apple for sale
to Adani Agrifresh.
SECTION Section 161

Untitled Section

7.Apple is graded on a computer controlled grading unit where each apple is weighed and
graded as per its color and size.
SECTION Section 162

Untitled Section

8.Farmers are paid according to the grade and weight of the apple.
SECTION Section 163

Untitled Section

9.Adani Agrifresh has opened 3 farmer service centers from which it sells agri inputs to
farmers and also provides extension services.
Apple is sold in the market after the harvest season is over when the supply of good quality apple
is limited to imported apple, thus, benefiting the consumers. This project added a lot of economic
benefits to Himachal Pradesh.
75
Annexure-XII
Reform linked Schemes to promote Agriculture Marketing Infrastructure
(i)Scheme for Development/Strengthening of Agricultural Marketing Infrastructure Grading
and Standardization
With a view to induce large investment in the development of marketing infrastructure as
envisaged above, the Ministry has formulated a scheme for “Development /Strengthening of
Agricultural Marketing Infrastructure, Grading and Standardization”. Under this scheme,
investment subsidy is provided on the capital cost of general or commodity specific infrastructure
for marketing of agricultural commodities and for strengthening and modernization of existing
agricultural markets including wholesale, Rural and Periodic Markets. The scheme is reform linked
and is to be implemented in those States/UTs which have amended the APMC Act to allow for
setting up of agricultu ral markets in private and cooperative sectors. Under the scheme, back
ended subsidy @ 25 % of capital cost of the project is provided. However, subsidy is @ 33.3 % of
capital cost in case of NE States, hilly areas and SC/ST entrepreneurs. For private sect or projects,
there is a ceiling of Rs.50 lakh for General while Rs.60 lakh for NE States, hilly areas and SC/ST
entrepreneurs.In respect of infrastructure projects of State Agencies, there is no upper ceiling on
subsidy to be provided under the scheme.
(ii) Post-harvest Management and Marketing Facilities for Horticulture Crops
In order to ensure that farmers get good returns of their produce, there is provision for creating
market Infrastructure viz rural primary markets, wholesale markets and terminal market
complexes under National Horticulture Mission (NHM). For rural primary markets, credit linked
back ended subsidy @ 40 % in general areas and @ 55 % in hilly and tribal areas of the maximum
project cost of Rs. 20.00 lakh is made available. For whol esale markets, credit linked back ended
subsidy @ 25 % in general areas and @ 33.33 % in hilly and tribal areas with the maximum project
cost of Rs.100.00 lakh is available.
(iii) Terminal Market Complex (TMC)
In order to harness the potential of emerging consumer demand (domestic and international), a
professionally managed competitive alternate marketing structure that provides multiple choices
to farmers for sale along with a comprehensive solution to meet key needs of the stakeholders is
necessary.Such a system entails a high investment cost and efficient skills, each of which can be
infused by inviting private sector participation in the sector. Thus, the Modern Terminal Market
was conceptualized with the objective of fulfilling the above goal s. The scheme is being
implemented through a subsidy route under National Horticulture Mission through active
involvement of all stakeholders at various levels under PPP mode during XI Plan. The funding of
Terminal Market Complexes for fruit, vegetables an d other commodities in Public –Private–
Partnership (PPP) mode, under the National Horticulture Mission (NHM) for implementation during
the XI Plan period will be by providing a subsidy.
Under the Scheme assistance @ 25 to 40 % (limited to Rs. 50.00 crores with maximum project cost
of Rs.150.00 crore s), which includes 25 % as floor subsidy plus 15 % as subsidy on bidding is
available.Projects involving subsidy of Rs. 33.00 crore for Terminal Market Complex (TMC) at
Pothai, Patna (Bihar) and Rs. 28.99 crore s for TMC at Perundurai, Erode District, have been
sanctioned and in -principle approval has been accorded for establishment of two TMC at Thane
and Nasik in Maharashtra, two at Madurai and Chennai in Tamil Nadu and one at Sambhalpur in
Odisha.
76
Annexure-XIII
Recommendations by the Sub-Group on Contract Farming
In the meeting, deliberations were made and the following Recommendations were accepted
unanimously by the Sub-Group Members.
A) State Act / Rules may include the following provisions:
 Registration of contract farming sponsor with District level State authority and not with
APMC.
 Details of Sponsor’s back history and financial status to be verified by registering
authority.
 Prescribed State authority will issue registration certificate (No period / perpetual).
 Prescribed State Authority be given Power / Authority to cancel registration of sponsor
if it does not function according to intention of contract farming provisions. At present
provisions in this regard are not in the statues enacted by the States.
 Submitting of Annual Returns by the sponsor to evaluate its functioning.
 A formula be set for amount of initial Bank Guarantee (an amount equal to the
payment that may be made for purchase of goods in one week).
 For second time Bank Guarantee the previous year’s weekly payment may be made
the basis.
 A formula be set for initial Solvency Certificate (an amount equal to the payment that
may be made for purchase of goods in one month.
 For second time Solvency Certificate the previous year’s monthly payment may be
made the basis.
 For the purpose of recording, Sponsor to submit quarterly list of farmers with whom
contract farming agreements are executed, terminated or canceled to the District level
State authority.
 There shall not be alienation in right, title and interest in the land of the farmers under
contract.
 There shall be dispute redressal mechanism at Block (Taluka), district or regional level
State authorities and not with APMC.
 Filing of disputes may be allowed at Taluka Level which will be forwarded to the
District level authority for hearing. (District level officer may go to Taluka level office to
take hearing).
 Decision of Dispute to be given in 15 days instead of 30 days.
 While admitting / permitting an appeal, the appellate authority should direct that 50 %
of decretal amount to be deposited.
 Decision of Appeal to be given in 15 days instead of 30 days.
 Decision of the above authorities shall have the force of decree of Civil Court and shall
be enforceable as such and the decretal amount shall be recovered as arrears of land
revenue.
 Dispute arising out of contract farming agreement shall not be entitled to be called in
question in any court of law.
 No market fees shall be leviable at the time of purchase of the agriculture produce
coming under contract farming agreement and also at the time of sale of such
agricultural produce by sponsor through its retail outlets.
 Sponsor to submit proof of export or processing to District level State authority within
30 days from the date of export or processing and such authority shall issue certificate
of export or processing.
 Certificate issued by District level State Authority be treated as conclusive proof of
export or processing.
 Transaction of agricultural produce under contract farming be permitted out of market
yard.
77
 For the purpose of contract farming activities APMC shall have no authority.
B) Contents of the Model Contract Farming Agreement
The contract farming sponsor and farmers should be given liberty to execute the contract farming
agreement as per mutually agreed terms and conditions. However, such agreements should
contain the following mandatory provisions:
 Parties to the agreement:
 Details of contract farming sponsor.
 Details of contract farming producer.
 Description of Farm land:
 Location, Acreage.
 Facilities available.
 Nature, tenure, rights of producer.
 Period:
 Seasonal.
 Annual.
 Maximum five years and renewable.
 Details of Farm produce to be procured:
 Quantity specification:
 On volume basis.
 On area basis
 Quality specification:
 Size, Weight, Degree of Maturity, Juice contents, Safety requirements, Packing
etc.
 Agency to decide quality in case of dispute.
 Consequences of nonconformity – rejection, reduction in price.
 Crop delivery arrangement:
 Farm gate,
 Specified Collection Center.
 Processing Unit.
 Transportation arrangements with the provisions of insurance of good.
 Pricing arrangement:
 Fixation of Price.
 Payment
 Advance
 Payment on Delivery
 Final Payment
 Loan/Credit
 Arrangement with Banks.
 Recovery of Bank Loan
 Credit in Cash/Kind (input)
 Provision in case of deviation in market rates from predetermined rates at the time of
actual transactions.
 Dispute redressal Mechanism:
 Indemnity in favour of producer:
 Bank Guarantee
 Solvency certificate
78
Annexure-XIV
Minutes of the Committee
A.Minutes of the first meeting of Committee of State Ministers of Agricultural Marketing to
promote Agricultural Marketing Reforms
The First M eeting of the Committee of State Ministers In-charge, Agricultural Marketing to
promote Agri marketing refo rms, market information and standardization and grading was held
under the chairmanship of Shri Harshvardhan Patil, Hon’ble Minister of Marketing & Cooperation,
Govt.of Maharashtra, on 27 th March 2010 at Maharashtra Sadan in New Delhi. The Hon’ble
Members from Assam and Madhya Pradesh could not attend the meeting.
The following recommendations were made in the meeting:
(i)The States are required to amend the APMC Act on the lines of Model Act and the
reforming States may also notify Rules at an early date. It was desired that concerned
Secretary/Principal Secretary should be invited to discuss the reasons for not notifying
amended Rules. It is necessary that Member States may complete the process first for
their concerned state to be quoted as the Model for other States;
(ii) The reformed States may come forward for development of Terminal Markets in the
State by amending their APMC Acts;
(iii) Member States will make effort to ensure proper and regular data entry in AGMARK
nodes provided in the Regulated Markets in the State for the benefit of the farmers;
(iv) The Committee approved the Secretarial Assistance to be provided by the Directorate
of Marketing and Inspection and necessary support from Maharashtra State
Agricultural Marketing Board will be made available to the proposed Secretariat;
(v)The Committee agreed for the quorum of 1/3rd of Committee Members (four Members
including Chairman) and decision would be based on the majority view and as far as
possible by consensus of members;
(vi) It was desired that officers fro m member States may be assigned the task to prepare
the papers on reforms and provide input to the committee;
(vii) It was desired that NIAM may design and frame the survey questionnaires to collect
the information on reforms and related issues from the Membe r States and other
stake holders for use by the Committee while taking appropriate decisions in this
regard;
(viii) The amendment of EC Act is necessary to provide a barrier free National Market for
the benefit of farmers and consumers. It was decided to invite Food Ministers of select
States to suggest measures for implementation of market reform and amendment in
the EC Act to facilitate creation of barrier free National Market;
(ix) The issue of conditionality relating to waiver of market fee for creation of marke t
infrastructure under NHM and MI scheme for projects promoted by State Government
agencies including APMCs was discussed, all the Members expressed their reservations
on it and indicated that such conditionality not being part of initial reform agenda
may adversely affect the development of the market infrastructure in all the states as
APMCs are still the major provider of market infrastructure to the farming community.
The detailed views on this matter may be submitted by the States after examination of
the circular issued by GOI in this regard;
(x)Hon’ble member from Uttarakhand proposed that the next meeting may be hosted in
Uttarakhand on 3rd May 2010 and Venue etc. may be decided in consultation with the
State Government of Uttarakhand. All the members agreed to this; and
(xi) It was decided that other members of committee i.e. Uttarakhand and Karnataka
would make presentation in the next meeting and MCX/NCDEX may also be invited
79
also to make a presentation on Commodity exchanges for better price reali zation by
farmers.The representatives of industry may also be invited for the presentation on
major areas of reforms for soliciting their views.
B.Minutes of the Second Meeting of Committee of State Ministers in -charge of Agricultural
Marketing to promote Agricultural Marketing Reforms.
The Second Meeting of the Committee of State Ministers In-charge, Agricultural Marketing
to promote Agricultural Marketing Reforms, Market Information and Standardization and Grading
was held under the chairmanship of Shri Harshvardhan Patil, Hon’ble Minister for Marketing &
Cooperation, Govt. of Maharashtra, on 5 th July 2010 at Mussoorie, (Dehradun), Uttarakhand. The
Hon’ble Ministers in -charge agricultural marketing of Assam, Gujarat, Madhya Pradesh, Haryana
and Uttarakhand participated in the meeting.
The following decisions were taken in the meeting:
i) The issue of waiver of market fee on fruit and veg etables including flowers were
deliberated in the meeting and the M embers were of the view that since market fee is
the main source of income to APMCs for maintenance and development of marketing
infrastructure in the fruits & vegetables markets in the Sta tes, waiver of same will
cause great hardship and may seriously affect the functioning and development
agenda of APMCs and will cause hardship in maintaining the markets. However, it was
agreed by the member States that they may maintain a separate account of such
market fee realization from purchase/sale of perishable horticultural produce and
utilize the same for development of marketing infrastructure for horticultural produce
exclusively in order to facilitate Central Government in providing assistance to State
agencies under NHM and other reformed-linked central sector schemes;
ii) It was decided that the comments on the questionnaire circulated to all the member
states may be communicated in writing for further necessary action. A workshop on
the questio nnaire be held by NIAM, Jaipur immediately for the officers of Member
States to explain the details on the questionnaire to help them fill up smoothly and
correctly;
iii) The Ministers in -charge of Agricultural Marketing and Food Processing and Food &
Public Distribution from select non-reformed States may also be invited starting with
the next meeting to raise the debate on reforms for arriving at national consensus;
iv) It was decided that under direct marketing, if the entrepreneurs provide minimum
infrastructural facilities and backward linkages to the farmers, market fee on such
direct marketing should be waived off by the concerned State/APMC;
v) In order to derive a simplify the registration process for encouraging contracting
parties to register their contr acts and to develop a more user -friendly model
agreement on contract farming, a Sub Group consisting of Principal
Secretaries/Secretary, Agricultural Marketing of Haryana, Gujarat and Maharashtra
may be set up to prepare the draft agreement for contract fa rming within one month
for consideration of the Committee before recommendation for compulsory
registration of contract farming sponsors with the farmer and waiver of market fee
under contract farming is considered;
vi) It was decided that there is a need for expansion of e-trading in different States in the
interest of farmers and the models implemented in other States may be replicated.
The selected APMCs at District level may be considered for development of enabling
infrastructures by availing the ben efits of schemes implemented by the Ministry of
Agriculture to begin with;
vii) It was desired that reforming States may initiate necessary action on setting up of
Terminal Market Complex (TMC) in their States so that the facilities of forward and
80
backward linkage could be provided to the farmers and other entrepreneurs involved
in the project;
viii) The issue of non APMC State like Bihar was discussed and it was desired that a note
might be forwarded by Bihar stating what type of framework is required for market
development, which may be discussed, in the next meeting;
ix) The Committee decided that the agenda for the third meeting may include Contract
Farming and setting up of Markets in Private and Co-operative Sectors. The Minister of
Food, Government of Punjab and the representative from Department of Food,
Government of India may be invited in the next meeting to discuss the issue related to
implementation of Essential Commodities Act;
x) The presentations from Government of Assam, Bihar and Karnataka may be made in
the next meeting and the presentations from SAFAL and Premium Farm Fresh from the
private sector may also be invited for making the presentation to know the progress in
marketing and the interventions required to be addressed by the Committee. The local
Chambers of Trade & Industry of the host state may also be invited in these meetings
to make their representation/presentation on the issues of agri-marketing reforms;
xi) It was decided that the next meeting of the Committee be organized by Govt. of M.P.
in Madhya Pradesh on 6th September, 2010. It was unanimously agreed that members
of the Committee may reach the venue at least one day in advance i.e on 5 th
September (Sunday) in the forenoon for holding informal discussion to develop a
consensus on debatable issue pertaining to reforms.
C.Minutes of the Third Meeting of Committee of State Ministers, in -charge of Agricultural
Marketing to promote Agricultural Marketing Reforms
The Third Meeting of the Committee of State Ministers, in -charge, Agricultural Marketing
to promote Agricultural Marketing Reforms, Market information and Grading and Standardization
was held under the Chairmanship of Shri Harshvardhan Patil, Hon’ble Minister for Marketing and
Cooperation, Govt. of Maharashtra on 6th September 2010 at Khajuraho (Madhya Pradesh). The
Hon’ble Ministers, In-Charge, Agricultural Marketing of Madhya Pradesh, Orissa and Uttarakhand
participated in the meeting.
The following decisions were taken in the meeting:
i) It was desired that the preliminary report of the Committee may be prepared within two
months preferably before the next meeting;
ii) The amended APMC Act and Rules should specify clearly the provisions for setti ng up of
Private Wholesale Markets and Terminal Market Complex for smooth development of
infrastructure;
iii) The issues related to setting up of markets in private and cooperative sectors were
discussed in details and it was decided that there should be single license / registration for
main market (HUB) and Collection Centers (SPOKES) to enable private sector for
development of such markets;
iv) The private markets should be treated at par with the existing APMCs and there should be
a reasonable security and bank guarantee including multiple point levy of market fee so as
to facilitate entrepreneur for development of need based market infrastructure in the
country.The parameters of area of setting up of Private Market may be fixed and farmers
from any area may c ome to sell their produce. Developmental fee to be charged from
private market should be at par with APMC and it should be deposited with Government /
Mandi Board which should be spent on infrastructure development outside the Mandi;
v) There should be single point registration for private wholesale markets including collection
centers and the validity period of registration should not be less than five years and
81
exceptionally upto 10 years. The private markets should be given exemption on land
ceiling for smooth development of market infrastructure in the country;
vi) Agricultural markets may be treated as infrastructure and service industry so as to attract
FDI and ECB for development of infrastructure;
vii) Compliance report of decisions taken in the first and seco nd meetings of the Committee
may be expedited by the States so as to facilitate preparation of preliminary report;
viii) The professionals are required for efficient management of existing markets for which
State should either appoint CEO of the Market Committee from outside the cadre or train
the existing personnel to manage the APMCs efficiently;
ix) Information on waiving of market fee on fruit and vegetables may be expedited by the
Member States so as to facilitate consideration of proposals under reform linked schemes
of Government of India like TMC under NHM and Strengthening / Development of
Agricultural Marketing Infrastructure, Grading and Standardization implemented by DMI;
x) It was observed that except 3-4 States, the information on devised questionnaire have not
been received from the Member States even after conduct of two days’ workshop held at
New Delhi on 20 -21 August, 2010 organized by NIAM, Jaipur. It is necessary that the
questionnaire duly filled in may be sent by 15 th September 2010 alongwith soft copy for
compilation of information;
xi) It was decided that NIAM, Jaipur may take up the analysis and compilation of
questionnaire received from Member States and study on marketing constraints in
different States by appointing Consultants. The study may be conducted State-wise or
Zone-wise through the Consultants and the expenditure towards this account would be
borne by the respective States;
xii) The Sub-Group report on Contract Farming was discussed by the Committee and it was
desired that APMC should not be the authority for registration / dispute settlement under
contract farming. The District level authority may be set up for registration of contract
farming and no market fee should be levied under it;
xiii) The disputes may be settled within five days and the decretal amount of appeal should not
be more than 10 % of the amount of goods purchased under contract farming. Appeal
should be disposed off within 15 days instead of 30 days;
xiv) The Committee deliberated upon the issue of stock limit and suggested that there should
be a constant national policy on storage and movement of agricultural produce to achieve
the objective of Unified National Market. It was decided that Contract Farming Sponsors
and Direct marketing licensees may be exempted from the stock limits up to six months of
their requirement in the interest of trade;
xv) The issue for independent regulator was discussed and it was decided that there should be
independent regulator preferably from the Government to begin with who should not
draw salary from the Mandi Board and thereafter a separate authority like Regulatory
Commission may be considered to set up for regulation of marketing and trade in the
State; and
xvi) It was decided that the APMC Rules may be amended by all the Member States so that it
should not affect the spirit the original provision of amended APMC Acts.
D.Minutes of the Fourth Meeting of Committee of State Ministers, in -charge of Agricultural
Marketing to promote Agricultural Marketing Reforms
The Fourth M eeting of the Committee of State Ministers, in-charge, Agricultural Marketing to
promote Agricultural Marketing Reforms, Market information and Grading and Standardization
was held on 11th November, 2010 at Orissa (Madhya Pradesh). The meeting was preceded by
an official level mee ting of senior officers of Member States under the Chairmanship of
82
Agricultural Marketing Adviser and Member Secretary of the Committee to discuss the agenda
items of the meeting and to initiate the implementation of reforms early in the interest of
farmers.The main theme of the meeting was strengthening marketing information, unified
license for direct marketing, contract farming and setting up of markets in private and co -
operative sector, development of marketing infrastructure, promotion of grading and
standardization, etc.
The following decisions were taken in the meeting:
(i)It was unanimously agreed to promote marketing reforms so as to facilitate farmers to
have multiple choices to sale their agricultural produce and provide barrier free
national and unified markets for efficient marketing;
(ii) The Committee approved in principle the Interim report of the Committee for
submission of the same to the Government of India for consideration. However, it was
desired that for any suggestions, the comments/views of the states may be sent to the
Member secretary within a week so that the same could be incorporated in the report;
(iii) To promote Grades and Standards, States should promote Standard Bureau and
farmers and traders may be educated about the same to facilitate grade based trading
in the market;
(iv) It was decided that to strengthen the laboratories, funds could be provided from the
RKVY scheme to the States. It was decided that private laboratories may also be
promoted for testing agricultural produce on paid service basis;
(v)It was suggested that Ministry of Agriculture may allocate 20% of the funds under
RKVY Scheme for the agricultural marketing development in the States;
(vi) It was decided that SMS based market information need to be promoted in regional
languages and this may be converted in to service to the farmers;
(vii) E-trading may be promoted in the APMCs for transparent trading of agricultural
produce;
(viii) It was decided that states should make enabling provisions for private markets with
unified license/registration facilities;
(ix) It was suggested that a proposal may be sent to the Ministry of Agriculture to include
Hon,ble Minister from Punjab also as regular member in the Committee; and
(x)It was strongly recommended for investment in market infrastructure development for
perishables fruit and vegetables and also recommended to promote contract farming
and direct marketing expeditiously while suggesting to set up independent market
regulatory authority to attract private investment in the sector.
E.Minutes of Fifth Meeting of Committee of State Ministers, in -charge of Agricultural
Marketing to promote Agricultural Marketing Reforms
The Fifth Meeting of the Committee of State Ministers, In -charge, Agricultural Marketing to
promote Agricultural Marketing Reforms was held under the Chairmanship of Shri
Harshwardhan Patil, Hon’ble Minister for Cooperation and Culture on 12 th February,2011 at
Sasan Gir (Gujarat). The meeting was preceded by an official level meeting of senior officers of
Member States under the Chairmans hip of Agricultural Marketing Adviser and Member
Secretary of the Committee, Shri Rajendra Kumar Tiwari to discuss the agenda items of the
meeting, initiatives taken by the Member States to expedite the process of reforms in their
respective States in the interest of farmers, consumers and agricultural trade.
The following decisions were taken in the meeting:
83
i) It was decided that there should be single window unified single registration for
traders/market functionaries across the State to facilitate a sm ooth trading of the
agricultural produce;
ii) It was agreed that the role of service provider and the regulator should be demarcated;
iii) In many of the States, there is a provision that for taking a license, there should be
shop in the mandi yard which is hindrance for increasing the number of buyers in the
market.Therefore, it was decided that the Member States delink the provisions of
compulsory requirement of shop for registration of traders / market functionaries;
iv) For transparent transa ction, there is a need of electronic trading in the mandies.
Therefore, it was decided that to begin with at least at district level, there should be
electronic trading;
v) It was unanimously agreed by the Member States that cess should be levied at first
transaction only between farmer and trader and in subsequent trading between trader
to trader, there should be service charge related to service in the State as well as
across the country. Dr. S.K. Goel, Principal Secretary, Co -operation, Government of
Maharashtra responding to a discussion on unified registration for Terminal Market
Complex including Collection Centers suggested to call the Collection Centers as sub -
yard to provide a unified registration;
vi) In some of the States, there is check post which h inders smooth movement of
agricultural commodities particularly the fruits and vegetables, causing unnecessary
delay and wastage. Therefore, it was decided that the Member States should take
Initiative to remove such physical barriers, if any;
vii) It was deci ded that modification in Essential Commodities Act be made to provide
exemptions to Direct Marketeer, Contract Farming sponsor and Godown owner to the
limit of their capacity of utilization;
viii) It was agreed by the Member States that Market fee/cess including Rural Development
Fund, Social Development Fund, Purchase tax etc. should be maximum 2 % of the value
and the commission charges should be not more than 2 % for foodgrains/oilseeds and
4 % for fruits and vegetables;
ix) Member States deliberated the requirem ent of documents for farmers to be carried
with the consignment and it was decided that States should notify the type of
documents to be a farmer, so that his consignment is not halted by the check posts /
barrier;
x) It was agreed by the Member States (except Gujarat and Madhya Pradesh) that market
fee on fruits and vegetables be waived off. The States of Gujarat and Madhya Pradesh
contended that mandies dealing exclusively with the particular fruits and vegetables
will be closed by waiving of fee;
xi) It was unanimously agreed that investment in marketing infrastructure under RKVY be
increased to minimum 10 -15 % of State RKVY spending in reformed States. A letter
may be issued to the Chief Secretaries of States stipulating such minimum investment.
It was further stipulated that efforts be made to encourage certain minimum private
investment in marketing infrastructure outside the APMCs also;
xii) It was decided that recommendation of 5 th meeting should also be included and
circulated the member States withi n 15 days to seek their comments and thereafter
within 15 days the report is drafted and submitted to the Government; and
xiii) It was decided that revised model survey questionnaire should be forwarded to all the
States /Union Territories in India for solicitin g their response, which will help in
preparation of the final report of the Committee;
F.Minutes of Sixth Meeting of Committee of State Ministers, in -charge of Agricultural
Marketing to promote Agricultural Marketing Reforms
84
The Sixth M eeting of the Committee of State Ministers, in-charge, Agricultural Marketing
to promote Agricultural Marketing Reforms was held on 25 th April, 2011 at Chandigarh
under the Chairmanship of Shri Harshvardhan Patil, Hon’ble Minister for Co-operation and
Parliamentary Affairs, Government of Maharashtra. The meeting was preceded by an
official level meeting of senior officers of Member States on 24 th April, 2011 under the
Chairmanship of Shri Rajendra Kumar Tiwari, Member Secr etary of the Committee and
Agricultural Marketing Adviser to the Government of India.
The following decisions were taken in the meeting:
(i)So far, only 6 States have provided amended APMC Rules with certain local
restrictions, which need to be reconside red in order to maintain the spirit of
reform as delineated in the model APMC Act and Rules. It was desired that the
framing of amended APMC Rules by remaining Member States might be expedited;
(ii) The Committee requested the Member States to take note of t he ambiguity
reported in the reply to the preliminary Questionnaire by the Member States as
provided in the Agenda and requested the M ember States to keep in mind the
same while filling up the revised questionnaire. The Member States were
requested to e xpedite their response to the revised questionnaire, while it was
desired that remaining States might be formally reminded;
(iii) On the issue of waiver of mandi fee for fruits and vegetables and consequent
proposal of compensation thereof by the Government of India, Committee was of
the view that there is a critical need to provide full compensation by central
government to the States for five years in place of staggered compensation on
account of the net revenue loss due to waiver of market fee. However, Dr. S K
Goel, Principal Secretary, Cooperation and Marketing, Government of Maharashtra
suggested that it would be ideal that NIAM as technical adviser to the Committee
may suggest on the quantum of service charges to be collected in lieu of market
fee to arrive at net income of the market to help suggest a suitable compensation
mechanism;
(iv) On the issue of linking assistance under the schemes of Ministry of Agriculture,
Government of India with market reforms, Committee while agreeing to linking the
assistance p rovided under various schemes of Ministry of Agriculture to the
market reforms, it also suggested that the same should be done with abundant
caution as there is a critical need for development of infrastructure in APMCs to
enable it to face the market competition;
(v)It was suggested that M ember States might work out realistically the storage gaps
in their State to assess the warehouse requirement so as to facilitate
development of need based storage infrastructure in the States. The issue related
to accreditation of warehouses, mechanization of warehouse activities,
managerial and quality issues relating warehouses may be discussed in the next
meeting by inviting the representative from WRDA Authority;
(vi) On the issue of development of barrier -free National Markets, it was deliberated
that the agriculture marketing being a state subject is dealt under Article 246 of
Constitution of India and regulates the marketing of agriculture commodity within
the States only by way of dividing the entire state area to smaller units of market
areas.However, it does not address the growing present day need of interstate
trade to optimize the gain to farmers. It recognized the need to develop National
level Market. However Committee felt that there is a need to evolve a cautious
approach in development of a policy framework without in any way restricting the
operation of the State APMC Act. It decided to further consult various stakeholders
in this regard;
85
(vii) The issue of foreign visit to study the functioning and management of markets and
marketing system was discussed and agreed in principle to the proposal of FICCI to
organize a joint visit with Industry to Thailand, China, South Korea. However, it was
decided that the concerned Member States would bear the respective
expenditure accruing on the proposed visit. Committee requested the Member
Secretary of the Committee to work out the details of the proposed visit around
middle of June 2011;
(viii) The Committee approved the First Report of the Committee, which was then
signed by the Members of the Committee present in the meeting. Thereafter It
was suggested that a convenient date may be fixed with the Hon’ble Agriculture
Minister, Government of India by the Chairman of the Committee for submission
of the report; and
(ix) Shri R.T. Jindal, Agriculture Production Commissioner of Assam brought in a
supplementary proposal stated that as the agricultural marketing system is
different in North -East and Eastern India and requires different set of marketing
system and reforms than rest of t he country. Therefore, a special study might be
conducted for the Eastern States through a Consultant. It was decided that a
special study would be entrusted to NIAM, Jaipur being technical consultant to the
Committee to study the State of Assam and Odisha and submit a report within
three months. The proposed cost of the study by NIAM may be shared by both
State of Assam and Odisha.
G.Minutes of Seventh Meeting of Committee of State Ministers, in -charge of Agricultural
Marketing to promote Agricultural Marketing Reforms
The Seventh Meeting of the Committee of State Ministers, in -charge, Agricultural
Marketing to promote agricultural marketing reforms was held on 28 th May, 2012 at
Guwahati (Assam) under the Chairmanship of Shri Harshvardhan Patil, Hon’ble Minister for
Co-operation and Parliamentary Affairs, Government of Maharashtra. The meeting was
preceded by an official level meeting of senior officers of Member States on 27th May, 2012
under the Chairmanship of Shri Rajendra Kumar Tiwari, Member Secretar y of the
Committee and Agricultural Marketing Adviser to the Government of India to discuss the
issues related to agenda and initiatives taken by the States in agricultural marketing. The
Ministers in-charge of Agriculture Marketing for the States of West Bengal, and all other
seven North -East States, who are not the Members of the said Committee were also
invited to participate in Committee’s deliberation as special invitees in order to provide an
interaction platform particularly for North-East States.
The Following decisions were taken in the meeting:
(i)While discussing the State wise action taken, Member Secretary requested the
Members to initiate action on the pending issues as per decisions taken by the
Committee in its earlier meetings. Committee observed that States of Gujarat, Assam
and Uttarakhand may notify the Rules at an early date to implement the provisions of
their Act. State of Madhya Pradesh and Haryana may complete the process of reform.
The State of Madhya Pradesh needs to provide for setting up private and co-operative
markets in the State. Haryana may provide for markets in private and co -operative
sector as well as direct marketing as per provisions of Model APMC Act, 2003;
(ii) Initiating the discussions on waiver of market fee on fruit s and vegetables, Member
Secretary appealed that in order to promote marketing of perishables horticultural
produce particularly by small and marginal farmers there is an urgent need to promote
and encourage private investment by way of waiver of market fe e on it, as available
infrastructure is generally and grossly inadequate for marketing of perishable
86
horticulture produce. This will help reduce the post -harvest wastages by integrating
the supply chain. He informed the Committee that States of Madhya Pra desh,
Uttarakhand and West Bengal have already waived the market fee on major fruits and
vegetables and State of Maharashtra is in the process of doing so. He requested other
States to initiate the process of waiving off market fee on fruits and vegetables .
Principal Secretary, Govt. of Haryana intervening the discussion informed that his State
has already reduced market fee on Fruits and vegetables from 2 % to 1 %. Hon’ble
Minster of M.P., Dr. R.K. Kushmaria supported by the Managing Director, M.P. Mandi
Board, Bhopal stressed the need for waiving of market fee on fruits and vegetables to
help promote proper backward linkages to group of farmers/growers as well as to help
establishment of processing unit near the farm gates in the interest of farmers. It was
decided that waiving of market fee on perishables is necessary in order to reduce the
wastages and to ensure smooth movement of produce across the country. Therefore,
member States should waive off the market fee on fruits and vegetables and
requested that Government of India may also consider compensating the losses of
revenue during initial period for the States on this account;
(iii) From the presentation of NERAMAC on issue, challenges and opportunities of
agricultural marketing in North -Eastern region and arguments presented by the
Hon’ble Ministers from Governments of Manipur, Nagaland and Arunachal Pradesh,
Committee Members were appraised that the marketing and infrastructure needs of
North-Eastern region are different than rest of country and differen t marketing
strategy and support is required for the region. Government of India should
constitute a ‘corpus fund’ for development of marketing infrastructure and
development of marketing strategy for this region. State Governments should also
explore the areas for private investments and PPP projects for market and marketing
infrastructure development;
(iv) As NIAM was compiling the results of the survey, Director General, NIAM, Jaipur
wanted more time and further study by visiting the States to make the proper analysis
and draw the conclusion on questionnaire of marketing reforms circulated to the
States for soliciting their response, which is possible in next meeting of the Committee.
It was decided that NIAM must analyze the responses and bring out conclusions so that
the survey report is discussed in the next meeting of the Committee;
(v)Shri P.K. Swain, Director (Marketing), DAC, Ministry of Agriculture, Government of
India made a presentation on Draft “Agricultural Produce Inter -State Trade and
Commerce (Development and Regulation) Bill, 2012 and highlighted the need for the
proposed Central Bill under Concurrent List of Constitution of India, which aims at
facilitating the inter -state trade of perishable agricultural and horticultural produce
while helping to lower the inter-state barriers and resolve the disputes. The Member
Secretary informed the Committee the comments/ suggestions/views have been
sought from States for consideration. Hon’ble Minister, Govt. of M.P., suggested that
more deliberation is needed on the proposed Bill for ensuring convergence of ideas.
Principal Secretary, Govt. of Haryana, Shri Roshan Lal and Chief Administrator, Haryana
Mandi Board; Shri T.V.S.N. Prasad expressed some apprehension of States’ revenue
loss and overlapping in States power of agricultural marketing. Member Secretary
explained that Bill is designed to fill the gap existing in present State agriculture
marketing legislation to facilitate inter -state trade and does not aim at interfering in
the functioning of S tate APMC Act. He further proposed that initially a few
agriculture/horticulture commodities of national importance with sufficient
marketable surplus may be notified under the Act and based on experience, further
course of action will be taken in this re gard. As regards identification of commodities
87
during the course of inter -state trade, the experience already gained from
implementation of VAT could be a starting point. He further requested that States may
send their comments /suggestions/views at an early date for consideration in the draft
Bill.It was decided that the Bill may be, to start with considered for a few perishable
agriculture commodities and it may be expanded for other commodities depending
upon the experience of its working;
(vi) Shri Pravesh Sharma, M.D., S.F.A.C made a presentation on “Creation of a framework
for Public Private Partnerships in Integrated Agricultural Development”. He described
that PPP for Integrated Agricultural Development (PPPIAD) is a mechanism for
facilitating large scale integrated projects, led by private sector players, in the
agriculture and allied sectors, with a view to aggregating farmers, creating critical
marketing infrastructure, introducing new technologies, adding value and integrating
the agricultural supply chain from farm to fork. PPPIAD is proposed to cover 10 lakh
farmers across India during the XII Plan, across agriculture and allied sectors. Each of
the integrated agriculture projects would involve engaging a 5,000 -10,000 farmers in
the value chain . The Committee recommended that States should explore the
scheme, when implemented, in order to derive maximum benefit out of it; and
(vii) Member Secretary requested D.G., NIAM, Jaipur to make presentation on study of
Assam undertaken by them. Representative of NIAM making the presentation stressed
the need of bringing unified regulation to agriculture/horticulture markets, presently
under various agencies/department created under different statutes i.e; State
Agriculture Marketing Boards under State APMC Ac t, 1972, Municipal Markets under
Municipal Act, 1956 and Panchayat Markets under Panchayat Act,1994 . There is a
need for development of markets and marketing infrastructure in Assam which
requires an estimated amount of Rs 513 crore s during next ten ye ars. Member
Secretary suggested the following to improve the report on Assam i) analysis to work
out the source(s) of financing; ii) estimation to be firmed up considering the possible
cost index during next 10 years to arrive at realistic projections. After the deliberation,
it was suggested that wherever possible, private investment and PPP should be
promoted and estimate should be firmed up on realistic basis.
H.Minutes of Eighth Meeting of Committee of State Ministers, in-charge of Agricultural
Marketing to promote Agricultural Marketing Reforms
The Eighth Meeting of the Committee of State M inisters, in -charge of Agricultural
Marketing to promote agricultural marketing reforms was held on 30 th October, 2012 at
Tirupati (Andhra Pradesh) under the Chairmanship of Shri Harshvardhan Patil, Hon’ble
Minister for Co -operation and Parliamentary Affairs, Government of Maharashtra. The
meeting was preceded by an official level meeting of senior officers of Member States on
29thOctober, 2012 under the Chairmanship of Shri I.Y.R. Krishna Rao, Special Chief Secretary,
Government Andhra Pradesh assisted by Shri P.K.SWAIN, Director (Marketing), DAC, Min of
Agriculture to discuss the issues related to agenda items and initiatives taken by the States in
agricultural marketing.
The following decisions were taken in the meeting:
(i)Initiating the discussion on action taken by Member States on the recommendations of
the Committee as per the First Report of the Committee circulated to various States,
Shri P.K.Swain, Acting Member Secretary briefed the Committee on the progress of
action taken by Member States, which have already been discussed on the previous
88
day in the officers meeting in detail. Accordingly, Hon’ble Chairman requested the
Members to initiate action on the pending issues and requested States of Gujarat,
Assam and Uttarakhand to expedite the process of notification of amended APMC
Rules.The Committee noted with satisfaction that State of Haryana has recently
amended it’s APM C Act to provide for Direct Marketing and e -trading. However,
Hon’ble Chairman requested State of Haryana to consider amending State APMC Act
w.r.t. setting up Private Markets. The state of Madhya Pradesh needs to provide for
setting up private and co -operative markets in the State. Shri H.S.Rawat, Hon’ble
Agriculture Minister, Government of Uttarakhand, participating in the debate, stated
that the new Government in the State is committed to Market reforms and
development.He requested that Central Gove rnment should provide for matching
compensation for revenue loss in the State on account of the reforms particularly
w.r.t. waiver of market fee on fruits & Vegetables;
(ii) Shri P.K. SWAIN, acting member -secretary informed that survey questionnaire on
agricultural marketing reforms approved by Committee in its earlier meeting was
circulated to all the States/UTs. The responses received were analyzed by NIAM,
Jaipur.Making a presentation on the result of survey questionnaire, Dr. Jairath,
Director, NIAM, Jaipur stated that some of the States like Maharashtra, Karnataka,
Andhra Pradesh and Uttarakhand have adopted most of the provisions of Model Act
and others like Haryana and Punjab have done it partially, while States of Uttar
Pradesh, West Bengal are ye t to amend their Marketing Laws. It was further stated
that States have done reforms in bits and pieces. The matter was debated and it was
strongly felt there is a urgent need for all the States/UTs to amend their APMC Act on
the line of Model Act and noti fy the amended Rules thereunder at an early date. It
was also suggested that in order to derive the benefits of reforms by small and
marginal farmers, States may promote Self Help Groups, Commodity Interest Groups,
etc.;
(iii) In order for farmers to reap the b enefits of reforms particularly for small & marginal
farmers, there is a need to understand how the present system of alternative
marketing channels of contract farming & private markets have worked and what
needs to be done further? Prof. Sukhpal, I.I.M. -Ahmadabad, making a detailed
presentation on the “Making Contract Farming and Private Markets Work” brought out
that States have varied provisions for contract farming and brought out that due to
small holdings; practically the small & marginal farmers have been left out of the
contract farming system. There is an urgent need to promote Small and Marginal
Farmers Group/Association or their Company/Society to encourage contract faming in
the States and legal protection to growers should be similar to Japan/USA. In order to
encourage investment in private markets, States must remove all legal hurdles such as
multiple licensing, multiple levy of market fee, heavy security deposit for both physical
market license and market functionaries operating in them, land availability for private
markets/it’s collection centre including change in land-use pattern, minimum distance
criteria between existing APMCs & proposed Private Markets and suggested that
States must promote the policy conducive for the investment. Dr J S Yadav, C.O.O.,
Premium Farm Fresh Ltd participating in the deliberation, strongly supported and
argued in favour of above, stating that unless such legal hurdles are removed, efforts
for setting up of private markets will remain a distant reality. It was strongly
recommended that States may promote PPP Model and consider exempting market
fee on trade transaction taking place inside the private market yard. However, States
can levy minimal user charges (in lieu of market fee) for developing general
infrastructures like connecting/ rural roads, etc preferably not exceeding 0.5 % of the
value of produce transacted. It was also strongly felt that States need to promote
89
small and marginal farmers groups/associations or their company/society to
encourage contract farming in the States. Chairman suggested that successful model
of contract farming be developed for India after studying the successful models
adopted in other countries;
(iv) India is a leading producer of rice, wheat, sugarcane, tea, milk etc, y et her share in
global trade does not commensurate with same. India produces nearly 12 % of word’s
fruits and vegetables with its cost of production being less than that of world average,
yet India’s share in global trade of F&V is mere 1.6 -1.7 %, leaving much to be done in
that sphere. Even World Bank in its report(2007) “ From Competition at Home to
Competing Abroad- a Case Study of Indian Horticulture” has brought out several
factors such as lack of APMC reforms, fragmented supply chain explaining the low
performance in the international trade segment. Shri S. Sivakumar, CEO -Agribusiness
Division, ITC Ltd., argued that for improving India’s international trade performance,
promoting contract farming and direct marketing is a pre -requisite, which will help in
greatly reducing post harvest loss by way of better handling through integrated
supply chain, thus reducing the marketing costs substantially and improving India’s
export competitiveness. He further stressed that there is a need to follow focused
product promotion (for product where India enjoys competitive advantage) with stable
export policy backed by private participation in extension activities. Committee
deliberated the need for immediate market reforms to be undertaken by States/UTs
for integ ration of Domestic and Overseas Markets for facilitating better Returns to
Indian Farmers and Agri -Commodity Price Stabilization. Chairman suggested that
action points may be finalized to become the part of draft policy recommendations of
the Committee in the final report in consultation with experts in the field;
(v)Shri M.K Mudgal, CEO, NABCONS, Mumbai made presentations on “ Financing of
Agricultural Marketing and Post -Harvest Marketing Infrastructure Projects”. He
mentioned that while Ground Level Credi t (GLC) flow to storage infrastructure and
market yards are increasing, yet the growth of indirect credit, under which financing of
major agriculture market infrastructure projects are considered alongside others, is
very slow compared to that of direct cr edit growth. Even the % share of GLC for
storage infrastructure and market yards for southern zone is very high (48 %) within
overall GLC for the sector, while the share of eastern and western zone is less than
10%. He suggested, among other things, that ( i) Credit for agricultural marketing and
marketing infrastructure be considered under short -term credit (priority sector
lending); (ii) Promoting Farmers’/ Producers’ Organizations for agri marketing support;
(iii) Creation of a Agriculture Risk Fund to mitigate difficulty in meeting margin money,
collateral security/guarantee requirement; (iv) Smaller Godowns of 250 MT may be
exempted from Non Agriculture (NA) use permission. Chairman requested NABCONS
to forward a draft paper on the financing issues for consideration in the “Final
Report” of the Committee as well as setting up a meeting with Chairman, NABARD for
a discussion on improving credit flow for agriculture marketing; and
(vi) Dr. M.S. Jairath, Director, National Institute of Agricultural Marketing, Jaipur making
the detailed presentation on “Need for Market reforms and Market development in
States without APMC Act-A case Study of Bihar & Kerala conducted by NIAM, Jaipur – A
way for marketing policy in the States having no APMC Act” stressed the need for a
regulatory mechanism more of developmental in nature be put in place in Bihar. He
further stated that the present system in Bihar is not in the interest of farmers and
needs orderly marketing. Responding to it, Smt. Vijayalakshmi, Secretary (Agriculture),
Govt.of Bihar stated that despite no regulatory system, farmers are still getting
remunerative prices. Shri Narendra Singh, Hon’ble Minister from Bihar responded by
90
stating that agriculture being a major economic activity in Bihar, State Gove rnment
is making efforts for alternative development of agriculture marketing a meeting with
experts has been kept on 6 th November to consider a developmental model for
agriculture marketing in the State. Chairman advised that Bihar Govt. may invite
NIAM for discussion and further course of action in the matter.
I.Minutes of Ninth Meeting of Committee of State Ministers, in -charge of Agricultural
Marketing to promote Agricultural Marketing Reforms
The Ninth Meeting of the Committee of State Ministers, In -charge of Agricultural
Marketing to promote agricultural marketing reforms was held on 22nd January, 2013 at
Shirdi (Maharashtra) under the Chairmanship of Shri Harshvardhan Patil, Hon’ble Minister
for Cooperation and Parliamentary Affairs, Govt. of Maharashtra. The meeting was
preceded by an official level meeting of senior officers of Member States on 21st January
to discuss the draft “Final Report” of the Committee. The following decisions were taken in
the meeting:
i) Initiating the discussion, Member Secretary informed that sixteen States only have
amended their APMC Acts so far and urged the non- reformed States to adopt the reforms
early and partially reformed States to complete the process of reforms. It is, therefo re,
necessary to adopt a time bound programme for bringing full reforms in agricultural
marketing.The Chairman also asked States to notify Rules to implement the provisions of
the Act and also make reforms uniformly across the country. Member Secretary added that
States of Uttarakhand and Haryana have since taken many positive actions forward.
ii) The Joint Secretary, MoFPI, Shri J.P. Meena while making a presentation on “Linkage of
Food Processing Projects with Marketing Reforms” in the country stated tha t Food
Processing is an important sector in agriculture, providing huge employment opportunity
and has good export potential. However, the sector is facing a number of challenges in
procuring agriculture produce as raw material. He emphasized on adopting the following
reforms (i) the double taxation on the agriculture produce purchased by the food
processors needs to be avoided (ii) perishable horticulture/agricultural produce may be
exempted from Mandi tax; (iii) single point registration (in one State) for direct marketing
may be provided to the food processors; and (iv) Contract Farming registration, (v)
Exemption of Mandi fee on processed food items.M ember Secretary informed that all the
above suggestions except point no (v) have already been considered by the Committee
which has made suitable policy recommendations. The Committee considered this issue
and unanimously decided that Mandi fees should be levied on Primary Agricultural
Produce only and Secondary Agriculture Produce( processed food articles) like Besan,
Maida, Ghee should not be treated as eligible agricultural produce for the purpose of
levying Mandi fees. However, user charges can be levied based on the use of
infrastructure and services.
iii) Member Secretary made a detailed presentation on P olicy Recommendation of the
Committee.The Committee after deliberation approved its ”Final Report” with the
suggestions to incorporate the recommendations of Ninth Meeting as well as the minor
modifications suggested by members of the Committee. Further, i t was recommended
that “Final Report” of the Committee may be presented to the Govt. of India with the
request to convene a National -level Conference on agriculture marketing at New Delhi
under the Chairmanship of Union Agriculture Minister for consideration of the report.
Hon’ble Minister from Haryana stated that Haryana already has sufficient marketing
infrastructure and perhaps, there may be no need for the private market to come into the
91
state.That notwithstanding, Haryana would like to see the s uccessful working model of
private market in other states before deciding in this regard. Addl. Chief Secretary, Govt.
of Maharashtra informed that there are successful private markets operating in the State
of Maharashtra and offered his full support to the other states to visit the same.
iv) Dr. S.K. Goel, Additional Chief Secretary (Agriculture and Marketing), Government of
Maharashtra made a detailed presentation on “Establishing Integrated Value Chains
through Reforms in Agricultural Marketing”. The presentation covered the progress made
in the State of Maharashtra under Contract Farming, Development of Farmers
Organizations/ Associations, Development of marketing infrastructure in PPP mode,
National Vegetables initiatives, etc. It was decided that there is a strong need for
organizing Farmers Groups to enhance their bargaining power to improve price realization
and shorten the food value chain by introducing Direct Marketing/ Sourcing of agriculture
produce from the farmers to the consumers and processors.
v) Representative of NIAM, Jaipur while making detailed presentation on “Need for
Regulatory Framework for Development of Orderly Marketing System in States having No
APMC Act”, highlighted that there is a complete lack of required marketing infrastructure,
organized information dissemination, general up keep and orderlyness in such agriculture
markets in these States. The markets are unregulated where high commission charges are
levied on farmers in transaction of their produce. In absence of any professio nal
management in these markets, farmers are facing problems like high transaction charges,
absence of market information on prices and arrivals, etc. Complete deregulation of
markets in these States, rather than reducing the transaction costs has actually increased
these and it has not helped in attracting any investment from private sector into these
markets.It is felt that a progressive and market friendly legal and institutional framework
is necessary to attract investment in agriculture markets and en sure their proper and
efficient functioning. It was, therefore, decided that there need to be an appropriate legal
and institutional structure with a developmental Regulation to ensure orderly functioning
of the agriculture markets in the State and also to attract investment for infrastructure
development in the State.
vi) The ‘Final Report’ of the Committee was signed by the members present with minor
modifications.It was decided that the Final Report of the Committee may be submitted to
the Government of India for further action.
vii) Hon’ble Chief Minister, Government of Maharashtra, Shri Prithvi Raj Chavan graced the
occasion by his august presence and stated that there are huge challenges in agricultural
marketing.It is very heartening that the issues rel ated to its success and failure has been
discussed in detail by the Committee and different State Governments have adopted the
provisions of Model Act as per their requirements. He added that the increase in income
levels has enhanced purchasing power of c ommon man and demand for high value crops
which has resulted into price rise and inflation. In this background with increase in income
of rural population, the vegetables and fruits are becoming a key component in their food
basket.It is necessary to deve lop alternative marketing channels and efficient post -
harvest infrastructure to contain the marketing cost and wastages. He stated that the key
to reform is how to increase remuneration to the farmers and good quality produce at
affordable price to the co nsumers. The remedy lies in reducing the losses by developing
marketing infrastructure. He stressed that Central Government need to have a more
consistent stand in their import -export policy as any sudden switch -on and switch-off in
policy impacts the farmers adversely.
92
Annexure - XV
APPLICATION FOR OBTAINING REGISTRATION FOR OPERATING IN
MORE THAN ONE MARKET AREA/ENTIRE STATE
To, Date:
Director/Managing Director
Sir,
I/We…………………………………… (Name)..……………………………………….(Address). , (Phone
No.)…………….… am/are making an application for Registration as a ………….for operating in more
than one Agricultural Produce Market Committee/Entire State as per the details given below. I am
ready and willing to pay the necessary Registration fee of Rs. ______ as per Rules.
Details of area of Market operation (trading/commission agency, hammal, weigh men, direct
marketing/ contract farming/private market/others to be mentioned)
SECTION Section 164

Untitled Section

1.……………………………………
SECTION Section 165

Untitled Section

2.……………………………………
SECTION Section 166

Untitled Section

3.……………………………………
4..……………………………………
Along with this application, I am enclosing the following documents.
i) Net worth: (enclose details/copies of Balance Sheets/ P&L A /C for last 3 years for
Comp./Firms/Coop./Societies and Moveable and Immovable assets for individuals).
ii) Bank Guarantee:
iii) Income Tax return of last 3 years (PAN CARD No. ).
iv) Copy of Registration already granted, if any.
Declaration
(1)I/We agree to abide by the ________ Agricultural Produce Marketing (Development and
Regulation) Act, _____ and Rules made there under and amendments made to it from time to time
and the directions and orders issued by the Director of Agricultural Marketing/Managing Director,
from time to time.
(2)I/We agree to keep all the necessary records and information about the functioning of our
business and to co -operate to produce whatever information and documents will be asked for
inspection by appropriate authority.
(3)I/We agree to pay whatever charges or fees or amounts liable and due from me legally.
(4)I/We agree to avoid business with persons doing illegal business and will co -operate in taking
legal action against such persons.
Signature of Applicant
SECTION Section 167

Untitled Section

1.Name:
Address:
Signature:
SECTION Section 168

Untitled Section

2.Name:
Address:
Signature:
93
Annexure-XVI
REGISTRATION CERTIFICATE FOR OPERATING IN MORE THAN ONE MARKET AREA/ENTIRE
STATE
Registration is hereby granted to …………………………………………………………………
(Name) ………………………. (Address) ………………….……………………………….
(Phone No.) ……………………… Hereinafter referred to as the Registration holder on
payment of fee of Rs. …………. for operating in the market areas/Entire State as per the details given
below:
…………………………………..
………………………………….
subject to the provisions of the ________ __ Agricultural Produce Marketing (Development and
Regulation) Act, ____ the Agricultural Produce Marketing (development and Regulation) Rules, ___
on the following conditions, that is to say:
SECTION Section 169

Untitled Section

1.The Registration holder shall abide by the provisions of th e said Act and Rules and the
Conditions of agreement entered into by the Registration on __________ with the Director of
Agricultural Marketing/Managing Director/Registering Authority;
SECTION Section 17

Untitled Section

5.The Committee submitted its Interim Report on 8 th September, 2011 to the Hon’ble
Union Agriculture Minister. The Committee is grateful to Hon’ble Union Agriculture
Minister, Shri Sharad Pawar, the MOS, Shri Tariq Anwar and the then Minister of State for
Agriculture, Shri Harish Rawat, Shri Ashish Bahuguna, Secretary , D eptt. Of Agriculture
&Cooperation. Shri P.K. Basu, former Secretary, DAC and Shri Anup Kumar Thakur,
Additional Secretary to Govt. of India for their guidance and contribution from time to
time.
SECTION Section 170

Untitled Section

2.This Registration is not transferable;
SECTION Section 171

Untitled Section

3.This Registration may be suspended or cancelled in accordance with the provisions of the said
Act and the Rules made there under;
SECTION Section 172

Untitled Section

4.In the event of suspension or cancellation of this Registration, it shall be surrendered to the
Director of Agricultural Marketing/Managing Director/ Registering Authority;
SECTION Section 173

Untitled Section

5.The Registration holder shall carry on business as a……….. only and at such places for which the
Registration is issued and as long as the Registration holder carries on any of their business under a
Registration granted under the said Rules, he shall not carry on any other business of a market
functionary in the market area or in any market therein;
SECTION Section 174

Untitled Section

6.The Registration holder shall pay market fees and supervision charges prescribed to the
concerned Registration Authority;
SECTION Section 175

Untitled Section

7.The Registration holder shall not adulterate or cause any declared agricultural produce to be
adulterated;
SECTION Section 176

Untitled Section

8.The Registration holder shall render all help the Director/Managing Director in preventing
evasion of market fees;
SECTION Section 177

Untitled Section

9.The Registration holder after grant of Registration by Director/Managing Director shall within a
period of fifteen days inform about the authorized representative of the Registration who shall be
responsible on his behalf;
SECTION Section 178

Untitled Section

10.The Registration holder shall maintain books, registers and records in the manner, required by
the Director / M.D. and shall make them available for inspection to the Director / M.D. or
person authorized by him;
SECTION Section 179

Untitled Section

11.The Registration holder shall furnish information and r eturn to the Director/M.D. as may be
required by him from time to time;
94
SECTION Section 18

Untitled Section

6.The Committee wishes to place on record its appreciation to the State
Governments who successfully organized the meetings and extended all support for their
smooth conduct. I personally express my gratitude to Hon’ble Members of the Committee
for sparing their valuable time and rendering full support and guidance during the
deliberations in the meetings. The Committee would like to thank all Senior Sta te
Government Officers, Experts and representatives from FICCI, CII, Premier F arm Fresh,
Adani, ITC, SOPA and Processing Associations for their valuable contribution to the
deliberations and towards framing of the policy recommendations.
SECTION Section 180

Untitled Section

12.The Registration holder shall settle the price of agricultural produce according to the manner
provided for under the Bye -laws of Market Committee and shall issue account slips o r purchase
bills according to the provisions of the Rules;
SECTION Section 181

Untitled Section

13.The Registration holder shall, if he sells through his agency or the declared agricultural
produce, pay to the seller the price of the agricultural produce so sold on the same day;
SECTION Section 182

Untitled Section

14.The Registration holder shall not solicit or receive any fees or recover any charges other than
those which he is entitled to receive or recover in accordance with the provisions of the Act, and
the Rules and Bye-laws made there under;
SECTION Section 183

Untitled Section

15.The Registration holder shall not make or recover any trade allowance;
SECTION Section 184

Untitled Section

16.The Registration holder shall provide for authorized weights and measures;
SECTION Section 185

Untitled Section

17.The Registration holder shall pay to the registered weighman or measure and hammal only at
the rates approved by the Dire ctor / Managing Director/ Registering Authority and shall not
employ them for any household or private work;
SECTION Section 186

Untitled Section

18.The Registration holder shall inform the Director/Managing Director/ Registering Authority of
any change in the constitution of the Registration holder; and
SECTION Section 187

Untitled Section

19.The Registration holder shall refer all his dispute in relation to the marketing of the declared
notified Agricultural produce in the manner provided under Rules.
Date:
Place:
Director of Agricultural Marketing/Managing Director/
Registering Authority,
Renewal of Registration
Date of Renewal
Period for which Renewed
Signature of
Registering Authority
and date
Director of Agricultural Marketing/
Registering Authority
95
Annexure-XVII
Comments/Suggestions of Stakeholders
(i)Adani Agrifresh Ltd, Himachal Pradesh
 Suggested waiver of market fee for purchase made at the premises of the contract farming
sponsors.
(ii) Arvind Ltd, Mumbai
 Application for registration as contract farming sponsor :
• Clarity on deriving the amount for Solvency Certificate and Bank Guarantee needed.
• (Pricing mechanism) Govt. declared MSP should be taken as the bench mark price (based
on the quality parameters).
• Party of first part should ensure Decent Work Practices (issues like child labour, minimum
wages as per Government declared norms to be given to workers, equal wages to both
gender, no bonded labour, providing proper safety equipments while getting hazardous
work done, etc.)
• Both Market cess and Supervision fee should be waivered off, if any.
• Special incentives should be given to the companies that are doing successful contract
farming projects.
• Government funds for implementing the rural infrastructure development projects in
villages to be provided on priority bases to genuine small projects su bmitted by CF
sponsor.
(iii) ITC Ltd
 Speedier implementation of Model APMC act which may provide:
• Single centralized registration instead of licensing and validity of Registration/
License for longer period.
• Centralized endorsement of buying points/ storage points on application
• Remove restrictions of location of buying points
 Forward Contract (Regulation) Act
• Stability in policy for effective risk management
• Introduction of options and facilitate “ Aggregator participation” on behalf of
small farmers
 Extension services by Private sector
• Encourage PPP initiatives with simplified implementation processes.
• Facilitate equitable participation with subsidies / support provided on par for Govt.
programmes for inputs / end users for consumption.
96
 Essential Commodities Act
• Imposition of stock limits and movement of stocks may be exempted for brand
players with value addition.
 Warehousing (Development & Regulation) Act, 2007
 Negotiability of WHR - Warehousing Finance to farmers & trade without credit risk
to banks.
 Subsidies / Tax exemptions for building Warehouses.
(iv) Central Warehousing Corporation (CWC)
 Loans for construction of warehouses for agricultural commodities to be considered as
priority sector lending eligible for subsidized interest rate.
 To extend the facility of loan to farmers on pledge of NWR at 7% rate of interest at par
with Crop Loan.
 Section 55 of the WDR Act, 2007 provides for exemption of NWRs from Stamp Duty.
Finance Ministry to incorporate the same for exemption in the Stamp Duty Act, 1899.
 Government may consider exempting Warehousing of Agricultural Commodities from the
preview of Service Tax.
 Liberalization of the scheme of GraminBhandran Yojana with regard to cost norm, capacity,
subsidy, etc.
 Land being a vital component fo r warehousing and with increasing cost and reduced
availability of land, State Governments may acquire land and establish Agriculture
Economic Zones and make land available on lease basis for warehousing and other allied
activities.
 State Governments may make land available in Regulated Markets on lease for setting up
of Warehouse.
 Warehouses may be declared as mandies
(v)Haryana Rice Exporters Association
 VAT/ Sales Tax, Entertainment Tax, Luxury Tax, Taxes on lottery, betting & gambling; State
Cesses and Surcharges, Entry tax not in lieu of octroi may be subsumed under GST;
 2% marketing fees and 2% HRDF Cess is applicable on paddy in Haryana may be waived/
exempted on export of Rice.
 Unified single License
(vi) Small Farmers’ Agribusiness Consortium (SFAC)
 Mobilizing farmers into Producer Groups;
 Single Window Clearance of Public Private Partnerships be introduced in Integrated
Agricultural Development to reduce transaction costs and time
97
(vii) IIM, Ahmedabad
 Single state wide license.
 Lower security deposits for operators and traders.
 Land issues: permission for land, and land contribution by state under PPPs.
 Classify agril. markets as infrastructure or services sector for incentives, policy, and
FDI/ECB.
 Recognize private markets for MSP operations.
 Declare their CCs as their sub-market yards and co-sharing with APMC notified area.
 Allow partial alternative land use (non-market services).
(viii) NABCONS
 Short term credit for agricultural marketing by way of KCC.
 Promoting Farmers’/ Producers’ Organizations for agri marketing support.
 Creation of a Agriculture Risk Fund to mitigate difficulty in meeting margin money,
collateral security/guarantee requirement.
 Smaller Godowns of 250 MT may be exempted from Non Agriculture (NA) use permission.
 State Government may provide land for construction of market infrastructure on long term
lease.
 Accreditation of 250 MT may be made mandatory and uniform norms for accreditation by
all agencies may be followed.
*****
98
SECTION Section 19

Untitled Section

7.I would like to extend my special thanks to Shri Rajendra Kumar Tiwari, Member
Secretary of the Committee and Joint Secretary (Marketing)/then AMA to the Government
of India and his team of officers. Shri Tiwari was an invaluable asset for the Committee
and brought with him tremendous knowledge and understanding of the dynamics of the
sector and also ably suppor ted all the proceedings of the Committee in a focused and
incisive manner. The conduct of the meetings within the time frame and its final outcome
were made possible largely owing to his zeal and painstaking efforts.
SECTION Section 2

Untitled Section

2.Preface iv-v
SECTION Section 20

Untitled Section

8.The Committee also commends Shri P rasanta Kumar Swain, Director
(Marketing), Department of Agriculture & Cooperation , Shri Lallan Rai, Consultant and Dr.
S.K. Singh, Marketing Officer, DMI, Faridabad for coordinating the meetings and drafting of
the agenda, minutes of the meetings of the C ommittee and its Interim and Final Report .
Shri Swain was also instrumental in preparation of Market Survey Questionnaires and
conduct of the survey in various States . The Committee expresses its gratitude to DMI,
NIAM and State Agricultural Marketing Boards for extending wholehearted cooperation
and support to the Committee.
SECTION Section 21

Untitled Section

9.I hope that the report will be useful to agricultural marketing policy planners and
practitioners in the Centre and the States in initiating measures to strengthen and develop
agricultural marketing in the country by bringing reform initiatives in the Market Laws to
meet the challenges of the new economic order.
(HarshvardhanPatil)
Chairman
Dated: the 22nd January, 2013
vi
Acknowledgement
The Committee of State Ministers, In-charge of Agricultural Marketing has had the
privilege of interacting with many individuals and institutions, viz., State Agricultural
Marketing Boards/ Directorates, academicians, Central/ State Government of ficials,
NABCONS, FMC, WDRA, NERAMAC, NSEL, IIM, Ahmadabad, representatives of CII, FICCI,
ITC, Premier Farm Fresh, SOPA, processors and progressive farmers . The Committee
would like to thank them for their contributions in various ways, which has helped in
shaping of this Final Report of the Committee.
SECTION Section 22

Untitled Section

2.I consider it my proud privilege to be associate d as the Member -Secretary of this
Committee of very eminent and learned Hon’ble Ministers of Agricultural Marketing of
various States. It was a huge learning ex perience for me to interact with Hon’ble members
, senior officers of Central and State Governments and State Agricultural Marketing
Boards and other stakeholders. Their positive contributions and constructive critical
inputs greatly helped in putting t he various issues involved in the right perspective. I am
personally grateful to Shri Harshvardhan Patil, Chairman of the Committee and Hon’ble
Minister for Cooperation and Parliamentary Affairs, Govt. of Maharashtra for his able
guidance and leadership w ithout which this Project could never have been possible. Dr.
Sudhir Kumar Goel, Additional Chief Secretary (Agriculture and Marketing), Govt. of
Maharashtra deserves my special thanks for his unqualified and invaluable support and his
personal commitment to take the agenda of agricultural marketing reforms forward.
SECTION Section 23

Untitled Section

3.I am deeply indebted to the Hon’ble members, co -opted members and Hon’ble
Agricultural Marketing Ministers of non-member States for sparing their valuable time and
for their insightful suggestions in the deliberations of the meetings of the Committee. I am
personally thankful to the senior officers from State Governments, FMC, NABCONS and
representatives of CII, NSEL, FICCI, ITC, Premier Farm Fresh and SOPA and
Processors/Millers Association for their valuable inputs to the deliberations of the
meetings of the Committee.
SECTION Section 24

Untitled Section

4.Special thanks are due especially to the respective member States who provided
facilities and platform for successfully holding the various meetings of th e Committee at
New Delhi, Mus soorie, Khajuraho, Bhubaneswar, Sasan Gir, Chandigarh, Guwahati,
Tirupati and Shirdi.
SECTION Section 25

Untitled Section

5.I would like to place on record my appreciation of Shri P rasanta Kumar Swain,
Director (Marketing), D epartment of Agriculture and Cooperation, Ministry of Agriculture
for coordinating very well with the member States and resource persons for organizing the
meetings and imaginatively plan ning and compiling the materials . He was instrumental in
preparation of Market Survey Questionnaire and conduct of the survey in various States as
well as for drafting the “Interim Report” of the Committee. Shri Lallan Rai, Consultant and
Dr.S.K. Singh, Marketing Officer, DMI, Faridabad deserve my special appreciation for
providing full support to the Committee in the preparation of agenda notes and both the
“Interim Report” and “Final Report” of the Committee.
SECTION Section 26

Untitled Section

6.The Committee would also like to app reciate the National Institute of Agricultural
Marketing, Jaipur, Technical Adviser to the Committee, for undertaking the study of
vii
Assam, Odisha, Kerala and Bihar and providing important and informative inputs for the
deliberations.
SECTION Section 27

Untitled Section

7.Finally, on behalf of the Committee,as Member Secretary, I would like to thank all
those who directly or indirectly helped the Committee in preparation of this Final Report.
(Rajendra Kumar Tiwari)
Member Secretary
Dated: the 22nd January,2013
1
Executive Summary
SECTION Section 28

Untitled Section

1.Introduction
1.1 The agriculture sector in India has undergone significant structural changes in the
form of decrease in its share of GDP from 30 % in 1990-91 to 13.9 % in 2011-12 indicating
a shift from the traditional agrarian economy towards a service dominated one (Fig 1).
However, this decrease in agriculture’s contribution to GDP has not been accompanied by
a matching reduction in the share of agriculture in employment.
1.2 During the X and XI Five Year Plans, many Mission Mode Schemes have been
launched with the target that agriculture should grow at least by 4 % per annum to enable
Indian economy to grow at 9 %. Thes e targets could not be achieved for variety of
reasons.It is felt that greater focus needs to be given on the areas which have not
received adequate attention in the past. “Agricultural Marketing” happens to be one such
area, having huge potential to add value to agriculture produce, which however, needs
major reforms.
1.3 Agricultural marketing especially needs to be given more thrust in view of the fact
that, public expenditure on this sub -sector ranges at 4-5 % of the total public expenses on
agriculture, while expenditure on marketing infrastructure development has been less
than 1 % thereof. According to the report of Planning Commission for the XII Plan,
requirement of investment in agriculture marketing is estimated at Rs. 56,000 crores. This
investment would have to come both from the public sector and the private sector by
adopting right policies and creating conducive environment for this.
1.4 Private sector participation can be further encouraged by reforming various
legislations which regulate agriculture marketing particularly the Agricultural Produce
Marketing Committee (APMC) Acts , by removing all deterrent provisions therein and
dismantling barriers to agriculture trade.
1.5 Most of the State Governments, during the sixties and seventies introduced several
mandatory regulations in agriculture marketing. Regulation and development of primary
agricultural produce markets was taken up as an institutional innovation and construction
of well laid out market yards was considered as an essential requirement for regulating the
practices in primary wholesale markets.
1.6 The regulation of markets, however, achieved limited success in providing an
efficient agricultural marketing system in the count ry because, over the years, these
development oriented institutions (e.g. the State Agriculture Marketing Boards, APMCs
etc.) turned out to be more of revenue generating institutions than facilitating efficient
marketing practices to benefit the farmers and other market participants. Apart from the
market regulation programme, the Essential Commodities Act and plethora of Orders
promulgated under this Act by the Centre and States prevented development of free and
competitive marketing system in the country
2
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2.Challenges to Agricultural Marketing
2.1 Fragmented supply chain with inadequate marketing infrastructure, long
intermediation and lack of accurate and timely market information/ intelligence system
have posed challenges to the agricultural marketing system in the country, which needs to
be strengthened and revitalized. Some of the basic challenges in present agricultural
marketing system are:
(i)Limited Access of Agricultural Produce Markets : There is a huge variation
in the density of regulated markets in different parts of the country, which varies
from 118 sq km. in Punjab to 11,214 sq km. in Meghalaya, while ideally a regulated
market should be available to farmers within a radius of 5 Km.
(ii) Licensing Barriers : The compulsory requirement of owning a shop/godown
for licensing of commission agents/traders in the regulated markets has led to the
monopoly of these licensed traders acting as a major entry barrier in existing
APMCs for new entrepreneurs thus, preventing competition. Many market yards
established long back do not have adequate space for construction of shops,
godowns, etc., thus, the issue of new license for traders is discouraged/banned in
such cases. The traders, commis sion agents and other functionaries organize
themselves into associations, which generally do not allow easy entry of new
persons, stifling the very spirit of competitive functioning. The system of licensing
is quite restrictive and has outlived its utili ty. There is a need for a transparent and
simple system of registration of market functionaries to simplify and revitalize the
present marketing system.
(iii) Lack of Market Infrastructure in Agricultural Markets: Studies indicate that
covered and op en auction platforms exist only in two -thirds of the regulated
markets, while only one -fourth of the markets have common drying yards. Cold
storage units exist in less than one tenth of the markets and grading facilities in less
than one-third of the mark ets. Electronic weigh -bridges are available only in a few
markets.
(iv) High Incidence of Market Charges : APMCs are authorized to collect market
fee ranging between 0.50 % to 2.0 % of the sale value of the produce. In addition,
commission charges vary from 1 % to 2.5 % in foodgrains and 4 % to 8 % in fruits
and vegetables. Further, other charges, such as, purchase tax, weighment charges
and hamal charges are also required to be paid. In some States, this works out to
total charges of about 15 % which is excessive.
(v)High Wastages in Supply Chain : Study conducted by ICAR (2010) shows
that the post -harvest losses of various commodities range from 3.9 -6.0 % for
cereals, 4.3 -6.1 % for pulses, 5.8 -18.0 % for fruits and 6.8 -12.4 % for vegetables.
The total post -harvest losses of agriculture commodities have been estimated at
about Rs 44,000 crores at 2009 wholesale prices.
(vi) Long Gestation Period of Infrastructure Projects and Seasonality of Agri .
Produce: Agriculture marketin g infrastructure projects have a long gestation
period.The seasonality and aggregation of small surpluses of agricultural produce
further affect the economic viability of the projects, which deters investments.
3
There is a strong need of Viability Gap Fu nding/subsidy and easy availability of
finance to attract investment for such projects and also easy availability of
concessional funding to attract investment for marketing infrastructure projects.
(vii) Lack of National Integrated Market : Under the present system, the
marketable surplus of one area moves out to consumption centers through a
network of middlemen and traders, multiple market areas and institutional
agencies.Although, there exists a national level physical market, there is no
national level regulation for the same and the existing regulation does not provide
for a barrier free market in the country. Therefore, there is a need to develop a
national level single market for agricultural commodities by removing all the
existing barriers of licensing, movement and storage.
(viii) Less Farmers’ Price Realization : The share of farmer in consumer’s price is
very low particularly in perishables due to a number of intermediaries, lack of
infrastructure and poor holding capacity. In order to provide remunerative prices
to the farmers, there is a need to reduce intermediation by providing alternative
marketing channels like direct marketing, contract farming, etc. for which reforms
in agricultural marketing system are necessary.
(ix) Large Number of Marketing Channels with Long Supply Chain:
Traditionally, the normal agricultural marketing chain in the country is fairly long
with a large number of intermediaries between the producers and the consumers,
adding up more of costs without adding significant value.
(x)High Marketing Cost Affects Small and Marginal Farmers : High marketing
costs have dire ct bearing on the efficiency of marketing of agricultural produce.
This affects the actual price realization particularly by the Small and Marginal
farmers in the country owing to their lower marketable surplus, higher transaction
costs and least bargaining capacity vis-à-vis organized traders and big buyers.
SECTION Section 3

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3.Acknowledgement vi-vii
SECTION Section 30

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3.Market Reform Initiatives
3.1 The issue of reforms in agriculture marketing has been under continuous scrutiny since
last decade. On the basis of the report of Expert Committee during 2001 and f urther on
the recommendations of Inter -Ministerial Task Force in 2002, the Govt. of India in
consultation with State Governments, trade and industry formulated a Model APMC Act
during 2003 and circulated it for their adoption. Ministry of Agriculture als o framed Model
APMC Rules and circulated to States/U.Ts in 2007 to facilitate amendment of the existing
Rules.So far, only sixteen States have amended their Act and only six states have notified
the amended Rules. There are some St ates which do not have APMC Act and some have
partially amended their Act.
3.2 Though various States/ UTs have taken initiatives to bring reforms in their existing
APMC Acts, the pace of reforms has been slow and uneven resulting in lukewarm response
from private sector for making investment in development of marketing infrastruc ture. In
order to pursue and expedite the pace of reforms in the country, Ministry of Agriculture
set up a Committee of State Agricultural Marketing Ministers under the Chairmanship of
4
Shri Harshvardhan Patil, Minister for Cooperation and Parliamentary Af fairs, Govt. of
Maharashtra, which has deliberated on different issues related to marketing reforms,
investment in development of post -harvest infrastructure and barrier free supply chains,
etc.The Committee has deliberated on different items of agenda on market reforms by
holding nine meetings with Hon’ble Ministers of State Agricultural Marketing, farmers , and
other stakeholders, representatives of trade industry, experts and practitioners in the
field.The present report is the outcome of deliberation s held in the aforesaid meetings of
the Committee.
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4.Recommendations of the Committee
A.Reforms to Agriculture Markets
(i)The States should amend their APMC Acts on the lines of Model Act and
notify Rules at an early date. In order to derive f ull benefits of reforms by
small and marginal farmers, States may promote formation of Self Help
Groups, Farmers/Commodity Interest Groups, etc;
(ii) The present system of licensing of traders/commission agents must be
substituted with a modern and progressive system of registration with open
and transparent criteria for registration;
(iii) The amended APMC Act and Rules should specify clearly the provisions for
setting up of Private Wholesale Markets and Terminal Market Complex
(TMC). The reformed States may come forward for development of TMC at
various locations to facilitate the backward and forward linkages;
(iv) There should be unified single registration for main market (Hub) and
Collection Centers (Spokes) for Wholesale and Terminal Market Complex
and the Collection Centers may be treated as sub-yard under the Act;
(v)The validity period of unified single registration for private wholesale
markets including Collection Centers should not be less than five years. It is
desirable to keep it for 10 years or even more;
(vi) The CEO of the Market Committee may be appointed either from outside
the cadre or existing personnel may be given professional training to
manage the APMCs efficiently;
(vii) The post of Director of Marketing as regulator may be segregated from the
post of M.D. of State Agricultural Marketing Board as the Operator/service
provider;
(viii) States may de-link the provisions of compulsory requirement of shop/space
for registration of traders / market functionaries for increasing the
competition;
(ix) The private markets should be treated at par with the existing APMCs and
licensing/ registration procedure should be simplified. The developmental
fee to be charged from private markets should be at par with APMCs and it
5
should be deposited with respecti ve State Government / Marketing Board
and be spent on infrastructure development outside the Mandi;
(x)There is a need for an appropriate legal and institutional structure with a
developmental type of regulation to ensure orderly functioning of
agriculture markets and attract investment for infrastructure development
in States having no regulation.
B.Promotion of Investment in Marketing Infrastructure Development
(xi) Under Essential Commodities Act, there is a need to have distinction
between genuine service provider and black marketers/hoarders;
(xii) There should be a stable and long term national policy on storage and
movement of agricultural produce. The contract farming s ponsors and
direct marketing licensees may be exempted from the stock limits up to six
months of their requirement in the interest of trade;
(xiii) States/Union Territories should waive off market fee on fruits and
vegetables to encourage private investment and Government of India may
also consider compensating the losses of revenue during initial period to
the States on this account;
(xiv) Investment in marketing infrastructure under RKVY may be increased to
minimum 10-15 % of State RKVY spending in reformed States;
(xv) In order to enhance the private sector investment in market infrastructure
development projects, there is a need to provide subsidy/Viability Gap
Funding to make these viable and treat them as “infrastructure project” so
as to help attract FDI and ECB for their development;
(xvi) States may promote PPP Model for infrastructure development and
consider exempting market fee on trade transaction taking place inside the
private market yard. However, States can levy minimal user charges
preferably not exceed ing 0.5 % of the value of produce transacted. State
Governments should also explore the areas for private investments and PPP
projects;
(xvii) Government of India should constitute a ‘corpus fund’ for development of
marketing infrastructure. A separate agricult ure marketing strategy for
North Eastern Region and Hilly areas may be adopted;
C.Rationalization of Market Fee/ Commission Charges
(xviii) Market fee/cess including rural development fund, social development
fund and purchase tax, etc. should be maximum 2 % of the value and the
commission charges should be not more than 2 % for food grains/oilseeds
and 4 % for fruits and vegetables;
(xix) If the direct marketing entrepreneur provides minimum specified
infrastructure facility to the farmers, the concerned States/APMCs should
waive off market fee on such direct marketing;
6
(xx) If a person has already paid mandi f ee in a State where it procures
agriculture produce and brings the same to another State for processing , no
mandi fee should be charged;
(xxi) Mandi fee should be levied on primary agricultural produce only and
secondary agriculture produce (processed food articles ) like Besan, Maida,
and Ghee should not be treated as eligible agricultural produce for the
purpose of levying Mandi fee. However , user charges can be levied based
on the use of infrastructure and services;
D.Contract Farming
(xxii) (a) District level authority may be set up for registration of contract
farming and no market fee should be levied under it. The APMC should not
be the authority for registration / dispute settlement under contract
farming; and
(b)The disputes may be settled within fifteen days and the decretal
amount of appeal should not be more than 10 % of the amount of goods
purchased under contract farming. Appeal should be disposed off within 15
days.No solvency certificate / bank guarantee may be required from
private sponsors/operators, if payment is made to the farmers on the same
day of procurement of their produce;
(xxiii) States should promote small and ma rginal farmers groups/associations
or their company/society to encourage contract farming in the States.
E.Barrier Free Markets
(xxiv) There should be provision for a single window unified single registration
for traders/market functionaries in the State to facilitate free trade;
(xxv) Market fee may be levied only for the first transaction between farmer
and trader and in subsequent sales between trader to trader/consumer,
there may be only service charge related to service provided in the State
and no market fee be levied for the subsequent transactions;
(xxvi) States should take Initiative to remove physical barriers like check gates,
etc., if any, and should notify the type of documents required for the
producer-seller to be a farmer, so that his consignment is not halted at the
check posts / barriers;
(xxvii) Proposed Agricultural Produce Inter -State Trade and Commerce
(Development & Regulation), Bill may, to start with, be applied for a few
perishable agriculture commodities and it may be expanded for other
commodities depending upon the experience of its working.
F.Market Information System
7
(xxviii) Efforts may be made to ensure proper and regular data entry in
AGMARKNET nodes provided in the Regulated Markets in the State for the
benefit of the farmers;
(xxix) In order to ensure transparent transactions of agriculture produce and to
get the best price for the produce, there is a need for electronic trading in
the mandi which should be at least at district level;
G.Grading and Standardization
(xxx) States should provide Dire ctorate of Marketing and Inspection (DMI),
necessary inputs such as name of commodity, quality parameters important
for formulation of grade standards for producers’ level grading under
Agricultural Produce (Grading & Marking) Act, 1937, which are relevant and
specific to their State;
(xxxi) To promote the grading and testing of agricultural produce, States are
required to take initiative for establishing grading units with trained
manpower in the market to attend to the work of grading and to promote
private laboratories for testing of agricultural produce on user-charge basis.
H.Other Recommendations
(xxxii) “Final Report” of the Committee may be presented to the Govt. of India
with the request to convene a National -level Conference on agriculture
marketing at New Delhi under the Chairmanship of Union Agriculture
Minister for consideration of the report;
(xxxiii) Organize Farmers’ Groups to enhance their bargaining power to improve
price realization and shorten the food value chain by introducing direct
marketing/ sourcing of agriculture produce from the farmers to t he
consumers and processors;
(xxxiv) Central Government need s to have a more consistent stand in their
import-export policy as any sudden switch -on and switch -off in policy
impacts the farmers adversely.
8
Constitution of the Committee of State Ministers of Agricultural Marketing
During the Conference of State Ministers of Agriculture/Agriculture Marketing
organized by Department of Agriculture and Cooperation (DAC) on 23rd April, 2008, it was
resolved that Ministry of Agriculture may constitute an Empowered Committee of State
Ministers of Agricultural Marketing to guide the implementation of agricultural market
reform initiatives. The Empowered Committee would persuade the State Government to
adopt market reforms and give suggestions and recommendations to the Central and State
Governments for making suitable amendments in the Acts/Rules to facilitate development
of efficient and competitive markets, rationalization of marke t fee, promotion of grading,
standardization, packaging and quality certification and dissemination of market
information and market intelligence. The Committee may also be asked to take up any
other matter as may be required by the Government of India.
The Committee had Ministers -in-Charge of Agricultural marketing as member s
from each of the six zones representing different States of the country. Besides these six
regular members, two Ministers -in-Charge of Agricultural Marketing/Food and Public
Distribution from two other Sates on annual rotation basis, as decided by the DAC were to
be members. Agricultural Marketing Adviser to the Government of India may also be the
ex-officio official member of the Committee.
Accordingly, the Committee of State Min isters of Agricultural Marketing was
constituted by the Government of India, Ministry of Agriculture vide resolution No
16011/7/2007-M.II, dated 2nd March, 2010 (Annexure-I). The members of the Committee
were changed as and when a new Minister for Agricul ture Marketing took over in any of
the member States. The present membership of the Committee is as follows: -
SECTION Section 32

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1.Shri Harshvardhan Patil
Minister of Cooperation & Parliamentary Affairs,
Government of Maharashtra ………..Chairman
SECTION Section 33

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2.Shri S.K. Bellubi
Minister for Agriculture Marketing,
Government of Karnataka ………..Member
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Untitled Section

3.Shri Narendra Singh
Minister of Agriculture,
Government of Bihar ………..Member
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4.Shri Nilamani Sen Deka
Minister of Agriculture,
Government of Assam ………..Member
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5.Dr. Harak Singh Rawat
Minister of Agriculture,
Government of Uttarakhand ………..Member
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6.Shri Babubhai B. Bhokhairiya
9
Minister of Agriculture and Cooperation,
Government of Gujarat ………..Member
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7.Shri M. Mukesh Goud
Minister for Marketing and Warehousing,
Government of Andhra Pradesh ………..Member
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8.Dr. Rama Krishna Kushmariya
Minister of Agriculture Marketing,
Government of Madhya Pradesh ………..Member
SECTION Section 4

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4.Executive Summary 1-7
SECTION Section 40

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9.Shri Paramvir Singh
Minister of Agriculture,
Government of Haryana ………..Member
SECTION Section 41

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10.Shri Bikram Keshari Arukh
Minister of Cooperation,
Government of Odisha ………..Member
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11.Shri Adaish Pratap Singh Kairon
Minister of Food, Civil Supplies,
Consumer Affairs & Information Technology,
Government of Punjab ...Co-opted Member
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12.Sri Rajendra Kumar Tiwari
Joint Secretary to the Govt. of India,
Dept.of Agriculture & Cooperation,
Ministry of Agriculture,
Govt.of India, New Delhi ---------Member Secretary
The Terms of Reference of the Committee are as follows:
(i)To persuade various State Governments/Administration of Union
Territories (UT) to implement the reforms in agriculture marketing
through adoption of Model APMC Act and Model APMC Rules;
(ii) To suggest further reforms necessary to provide a barrier free national
market for benefit of farmers and consumers; and
(iii) To suggest measures to effectively disseminate market information and
to promote grading, standardization, packaging, and quality certification
of agricultural produce.
10
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CHAPTER – I
Introduction
Agricultural Growth and Investment Scenario
1.1 Agriculture is one of the most critical sectors of the Indian economy. Growth and
development of agriculture and allied sector directly affects well -being of people at large,
rural prosperity and employment and forms an important resource base for a numbe r of
agro-based industries and agro -services. The agriculture sector in India has undergone
significant structural changes in the form of decrease in share of GDP from 30 % in 1990-91
to 13.9 % in 2011 -12 indicating a shift from the traditional agrarian economy towards a
service dominated one (Fig 1). However, this decrease in agriculture’s contribution to GDP
has not been accompanied by a matching reduction in the share of agriculture in
employment.About 52 % of the total workforce is still employed by the farm sector which
makes more than half of the Indian population dependent on agriculture for sustenance
(NSS 66th Round). Value addition in agriculture, thus, holds huge potential for enhancing
the living standard of majority of the people. Improved agriculture marketing offers a
major opportunity to achieve this objective.
Fig 1: Sectoral Composition of GDP
Overall Growth trend
Source: State of Indian Agriculture, 2011-12
Overall Growth and Contribution of Agriculture
1.2 The growth performance of the agriculture sector has been fluctuating across the
Plan periods (Fig 2). It witnessed a growth rate of 4.8 % during the Eighth Plan period
(1992–97) and saw a downturn towards the beginning of the Ninth Plan period (1997 –
2002) and the Tenth Plan period (2002 –07). This crippling growth rate of 2.4 % in
agriculture as against a robust annual average overall growth rate of 7.6 % for the
economy during the Tenth Plan period was clearly a cause for concern. The trend of
growth rate during the period 1992 -93 to 2010 -11 is 2.8 % while the average annual rate
of growth in agriculture and allied sectors -GDP during the same period is 3.2 %. Further,
during the last two Five Year Plans, many Mission Mode Schemes have been launched
11
with the target that agriculture should grow at least by 4 % per annum to enable Indian
economy to grow at 9 %. These targets could not be delivered for variety of reasons.
However, it is felt that greater focus needs to be given on the areas which have not
received adequate attention in the past. “Agricultural Marketing” happens to be one such
area, having huge potential to add value to agriculture produce, however, needs major
reforms.
Fig.2: Growth Rates
GDP (overall) and GDP (Agriculture & Allied Sectors)
Note: * Figures for the Eleventh Plan show growth rates for the first four years of the Plan.
Source: CSO.
1.3 After independence, the major concern of the Government policy related to
agricultural marketing was to protect the interest of farmers and to provide them
remunerative prices to augment the production of agricultural commodities. Recognizing
the problems like low price realization by the farmers, higher marketing costs and
considerable post -harvest losses in agricultural produce i n the entire value chain, State
Governments, mostly during sixties and seventies introduced several mandatory
regulations.One of the important regulatory initiatives was taken up for Regulation and
Development of Agricultural Produce Markets for regulating the market ing practices in
primary wholesale markets. The strategy for development of agricultural marketing
system centered on an Agricultural Produce Marketing Committee (APMC) constituted
under the State Agricultural Produce Marketing (Regul ation) Acts (popularly known as
APMC Act) with agriculturists at the helm of affairs to facilitate efficient marketing of
agricultural and allied commodities. The democratically constituted Market Committees
with representation from all stakeholders and f armers in the driver’s seat was conceived
to be an ideal and cohesive model for the farmers and other market participants to
prosper.The regulatory provisions were to be enforced by Agricultural Produce Marketing
Committee, established under the respective State APMC Acts. Except Union Territories of
Andaman and Nicobar Islands, Dadra -Nagar-Haveli, Daman and Diu, Lakshadweep and
States of Bihar, Kerala and Manipur, all the States and UTs have Agricultural Produce
Marketing (Regulation) Acts enacted to enfo rce the orderly marketing of agricultural and
allied commodities in their jurisdictions.
1.4 The agricultural marketing in the country is serviced through a network of 22,505
Rural Primary Markets (RPMs) and 7,190 wholesale assembly and terminal markets set up
under various State Marketing Legislations in the country ( Annexure-II). Over the years, a
number of organizations and institutions have also been established with a developmental
mandate for one or more areas of agricultural marketing such as proc urement, storage
and warehousing, credit, co -operative marketing, exports, food processing, agricultural
prices, marketing training, research and extension. Resultantly, marketing responsibilities
12
for agricultural products have become diffused among sever al departments and agencies
which need to work in more tandem.
Efficient Marketing System and Productivity
1.5 The Country needs to enhance production and productivity of agricultural produce
in sustainable manner in order to ensure food security of the country. Creation of an
efficient domestic agricultural marketing system providing real time information and right
signal for prices is pre -requisite to achieve this. This alone c an incentivize the farmers to
adopt scientific package of practices for enhancing the productivity. The marketing
systems also needs to address the challenges of high post-harvest and storages losses, high
marketing costs, inadequate market/procurement centers and efficient storage and
distribution of produce across the count ry. Domestic market integration with the overseas
markets to derive its benefits for our farmers is another area of challenge. It is not enough
for the agricultural production to just show an increasing trend in volume but it has to
keep pace with the pop ulation growth , consumers’ preference and demand in the
domestic and international markets by adoption of appropriate policies of market -led
production.
Investment in Agriculture and Agriculture Marketing
1.6 Investment in agriculture is made mainly by Public sector but over time, private
investment has also picked up. Ministry of Agriculture has launched several schemes to bridge
the viability gap and encourage private investors and has also created legal and policy
atmosphere to augment private inves tment in creation of agriculture and agriculture
marketing infrastructure. Because of Government efforts , private investment in agriculture
sector is on the rise which is a good sign for the development of infrastructure in this sector.
In the early 1980 s, the share of the public sector and private sector (including household
sector) in gross capital formation in agriculture was roughly equal, but by the early 2000s, the
share of the private sector was four times larger than the share of the public sector at 2004-05
prices.Moreover, the private sector responds much better and faster to the incentive
structures in agriculture (Fig. 3). The agricultural marketing sub -sector especially needs to be
given more thrust, as public expenditure on this sub -sector ranges 4 -5 % of the total public
expenses on agriculture, while expenditure on marketing infrastructure development has been
less than 1 %.
Fig.3: Share (%) of Public and Private Investment in Agriculture & Allied Sectors
13
Regulation of Agricultural Produce Markets
1.7 The regulation of markets achieved a limited success in providing an efficient
agricultural marketing system in the count ry because, over the years, these development
oriented institutions turned out to be more of revenue generating institutions than
facilitating efficient marketing practices to benefit the farmers and other market
participants.Moreover, this legislation has been drafted mainly with reference to the
customs and practices prevalent in the secondary wholesale markets and did not meet the
needs of Primary Rural Markets (RPMs), seasonal commodity specific markets or Terminal
Markets.It also kept retail market out of its purview and failed to promote good marketing
practices, integrated marketing chains linking producers with consumers, direct marketing,
contract farming and retailing. Under the present APMC Act, only State Governments are
permitted to set up markets. Monopolistic practices and modalities of the State -controlled
markets have prevented private investment in the sector. The licensing of traders in the
regulated markets has led to the monopoly of the licensed traders acting as a major entry
barrier for new entrepreneur s. The traders, commission agents and other functionaries
organize themselves into associations, which generally do not allow easy entry of new
persons, stifling the very spirit of competitive functioning.
1.8 Apart from the market regulation programme, the Essential Commodities Act, 1955
(EC Act) and plethora of Control Orders promulgated under this Act by the Centre and
States prevented development of free and competitive marketing system in the country.
Due to the restrictive provisions of the EC Act and various Control Orders issued the re
under, private investment in large scale storage and marketing has virtually become
nonexistent.These Control Orders also give rise to inordinate delay in haulage of
agricultural produce at the border check points creating artificial barriers on the
movement and storage of agricultural commodities and to that extent the formation of
common market. Further, as different departments administer these aspects, there has
been considerable loss of marketing efficiency. The regulatory framework needs to
undergo a change by providing free hand to private sector to own, operate and manage
markets/alternate marketing system with backward and forward linkages. The
Government may at best formulate rules of the game for the market players rather than
controlling the system. The role of the Government should be that of facilitator only. The
internal marketing system , thus, requires to be revitalized by undertaking reform process
to facilitate development of the existing supply chain infrastructure in the country.
Need for Market Reforms
1.9 Agriculture sector needs well functioning markets to drive growth, employment
and economic prosperity in rural areas of the country. In order to prov ide dynamism and
efficiency in the marketing system, large investments are r equired for the development of
post-harvest and cold chain infrastructure nearer to the farmers’ field. Well developed
marketing infrastructure and efficient marketing system in the country will promote
competitive trade as well as facilitate farmer’s access to value addition services such as
grading and storage, etc . on one hand and reduce supply chain inefficiency and post -
harvest losses on the other. Report of the Working Group on Agricultura l Marketing
Infrastructure, Secondary Agriculture and Policy Required for Internal and External Trade
for the XII Five Year Plan 2012 -17 has assessed investment requirements of more than Rs.
14
56,000 crores for development of different infrastructure during XII Plan Period. A major
portion of this investment is expected from the private sector for which an appropriate
regulatory and policy environment is necessary. Alongside, enabling policies need to be
put in place to encourage procurement of agricultural c ommodities directly from farmer’s
field and to establish effective linkages between the farm production and the retail chain
and food processing industries. Towards this end, the States need to amend their
Marketing Laws in true spirit on the line of Mode l APMC Act and Rules and other Laws
proving barriers to storage and smooth supply of produce in the country.
15
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CHAPTER –II
Challenges to Agricultural Marketing
2.1 Fragmented supply chain with inadequate marketing infrastructure, long
intermediation an d lack of accurate and timely market information/ intelligence system
have posed major challenges to the agricultural marketing system in the country, which
needs to be strengthened and revitalized. Further, the economic liberalization and
globalization has brought new challenges and opportunities for which there is a need to
strengthen the internal marketing system and infrastructure, formulate enabling policies
by suitably amending the market and other laws to facilitate efficient marketing of
agricultural produce and compete with the overseas markets. Some of the basic
issues/challenges faced in the present agricultural marketing system are discussed in the
subsequent paragraphs.
(i)Limited Access of Agricultural Produce Markets : There is a huge varia tion in the
density of regulated markets in different parts of the country, which varies from 118 sq
km.in Punjab to 11,214 sq km. in Meghalaya (Fig-4). The all-India average area served by a
regulated market is 457 sq km, against the recommendation of t he National Farmers
Commission (2004) that a regulated market should be available to farmers within a radius
of 5 Km (corresponding market area of about 80 sq. km.). This indicates that existing
system has failed to provide adequate number of markets neare r to the farmers’ field to
handle ever increasing marketable surplus efficiently.
Fig.-4: Limited access to Agricultural Markets
Agricultural Markets in India
 No of Regulated Markets - 7190
 No of Rural Primary Markets -22,505
Total – 28,994
Availability of Markets Area Served
 Average area Served by a Market 115 sq. km
 Av. Area Served by a Regulated market 457 sq. km
 Area served per Regulated Market varies from 118 sq km in Punjab to
11,214 sq km in Meghalaya
 Recommendations by National Farmers
Commission - Availability of Markets within 5 km radius
(approx. 80 sq km)
(2004)
(ii) Licensing Barriers : The compulsory requirement of shop/godown for licensing of
commission agents/traders in the regulated markets has led to the monopoly of these
16
licensed traders acting as a major entry barrier in existing APMCs for a new entrepreneur
thus, preventing competition. Many market yards established lo ng back don’t have
adequate space for construction of shops, godowns, etc., thus, the issue of new license for
such traders is discouraged/banned in such cases. The traders, commission agents and
other functionaries organize themselves into associations, w hich generally do not allow
easy entry of new persons, stifling the very spirit of competitive functioning. The system in
licensing is quite restrictive and has outlived its utility. There is need to have a transparent
and facilitative system of registra tion of market functionaries to simplify and revitalize the
present marketing system.
(iii) Lack of Market Infrastructure in Agricultural Markets : The benefits available to the
farmers from regulated markets depend on the facilities/amenities available therein.
Studies indicate that covered and open auction platforms exist only in two -thirds of the
regulated markets, while only one-fourth of the markets have common drying yards. Cold
storage units exist in only nine % of the markets and grading facilities in less than one-third
of the markets. Electronic weigh-bridges are available only in a few markets.
(iv) High I ncidence of Market Charges : Agricultural Produce Market Committees are
authorized to collect market fee ranging from 0.50 % to 2.0 % of the sale value of the
produce, from the buyers/traders on the sale of notified agricultural produce in lieu of the
services provided by APMCs. Furt her, commission charges are to be paid to commission
agents ranging from 1 % to 2.5 % in food grains and 4 % to 8 % in case of fruit and
vegetables.In some states, this works out to total charges of about 15 % which is
excessive.For example in Punjab, t he total market charges on transactions of foodgrains
are around 15.50 %. (market fee 2 %, Development charges 2 %, Purchase Tax 4 %,
Commission charge – 2%, Infrastructure cost 1.5 %, VAT 4 % ad valorem apart from the
charges for weighing – Rs.0.55, loading – Rs.0.40, Brokerage – Rs.0.16, Hamal Rs.1.00 and
cleaning Rs.0.65/bag/qtl.). Similarly in the State of Gujarat, the incidence of market
charges for fruit and vegetables goes up to 8.5 % (Market fee-0.50 %, Commission - 6 %,
Sales Tax-2 %).
(v)High Wastages in Supply Chain: Further, there are considerable post -harvest losses of
agricultural commodities due to fragmented supply chains for marketing of agricultural
commodities.Study conducted by ICAR (2010), indicates that the extent of post -harvest
losses of various commodities ranges from 3.9 -6.0 % for cereals, 4.3 -6.1 % for pulses, 5.8 -
18.0 % for fruits and 6.8-12.4 % for vegetables. The total post -harvest losses of agriculture
commodities have been estimated at about Rs 44,000 crore at 2009 wholesale prices.
(vi) Long Gestation Period of Infrastructure Projects: Agriculture marketing infrastructure
projects have a long gestation period. The seasonality and aggregation of small surpluses
of agricultural produce further affect the economic viability of the projects, which deters
investments.There is a strong need of Viability Gap Funding/subsidy and easy availability
of finance to attract the investment for such projects and also easy availability of cheaper
rate funding to attract the investment for marketing infrastructure projects.
(vii) Lack of National Integrated Market: State Governments often issue Control Orders
promulgated under the Essential Commodities Act, 1955 adversely affecting trading in
agricultural commodities such as foodgrains , edible oils, pulses and sugar. These Control
Orders broadly relate to licensing of dealers, regulation of stock limits, restrictions on
17
movement of goods and compulsory purchase under the system of levy. Due to the
restrictive provisions of the Essential Commodities Act and various Control Orders issued
thereunder, private investment in large scale storage and marketing infrastructure
including in the areas of contract farming, direct marketing have not been very
encouraging.Under the present system, th e marketable surplus of one area moves out to
consumption centers through a network of middlemen and traders and institutional
agencies.Thus, there exists national level physical, though , there is no national level
regulation for the same and the existing regulation does not provide for a barrier free
market in the country. There are many significant Inter -State barriers to trade, viz. (a)
Taxation Related Barriers (variation in rates, applicability of VAT, levy of market fee at
multiple point, etc.); (b) Physical Barriers (Essential Commodities Act, Check Posts, APMC
Regulations, etc.); and (c) Statutory Barriers relating to licensing and registration of
traders, commission agents. Therefore, there is a need to develop a national level single
market for ag ricultural commodities by removing all the existing barriers of licensing,
movement and storage. Facilitating free trade and movement of agricultural commodities
would enable farmers to get best prices for their produce, achieve price stability and
ensure their availability at reasonable prices in deficit areas.
(viii) Less Farmers’ Price Realization: At present, the share of farmer in consumer price is
very low particularly in perishables due to large number of intermediaries, lack of
infrastructure and poor holding capacity. Traditionally, the normal agricultural marketing
chain in the country is fairly long with a large number of intermediaries between the
producers and the consumers, adding up more of costs without adding any significant
value.The Millennium Study conducted by Ministry of Agriculture indicates that the share
of producers in consumers’ rupee varies from 56 to 89 % for paddy, 77 to 88 % for wheat,
72 to 86 % for coarse grains and 79 to 86 % for pulses, 40 to 85 % in oil seeds and 32 to 68
% in case of fruits, vegetables and flowers. In order to provide the remunerative prices to
the farmers, there is a need to reduce the intermediation by providing alternative
marketing channels like direct marketing, contract farming, etc. for whic h reforms in
agricultural marketing system is necessary.
(ix) High Marketing Cost Affects Small and Marginal Farmers: High marketing costs have
direct bearing on the efficiency of marketing of agricultural produce. This affects the actual
price realizat ion particularly by the Small and Marginal farmers in the country owing to
their lower marketable surplus, higher transaction costs and least bargaining capacity vis -
à-vis organized traders and big buyers.
18
SECTION Section 46

Untitled Section

CHAPTER – III
Estimates of Post-Harvest Losses
3.1 Agricultural commodities produced on the farmers’ field have to undergo a series of
operations such as harvesting, threshing, winnowing, bagging, transportation, storage,
processing and exchange before they reach the consumer and there are appreciable losses
in crop output at all these stages. Due to the glaring gaps in marketing infrastructure,
existing markets operate very inefficiently and the transaction costs are high. Multiple
handling by various players in the fragmented supply chain and the lack of warehouse and
cold storage facilities also result in high post-harvest losses. The post-harvest losses impact
at both the micro and macro levels of the economy. It has been found that about 75 % of
the total post-harvest losses occur at the farm level and about 25 % at the market level.
3.2 CII – McKinsey’s Food and Agriculture Integrated Development Action (FAIDA) Report
on Modernization of India Food Chain (1997) reported that inefficiency in the marketing
system results in wastage and value loss in excess of US$ 10 billion annually. Around 20%
of the value of food produced each year gets lost due to inadequate storage and
processing capabilities. To avoid these losses and add benefits to the small and marginal
farmers, a massive improvement i n the existing marketing system and structure has been
suggested.Since public investment in Agriculture as a share of GDP has been declining/
stagnating over the years, and is , therefore, unlikely to solve the problem effectively,
enhanced role of private sector is identified as the need of the hour.
3.3 Estimation of post -harvest losses has been made by different studies in the past. A
High level Expert Committee on Cold Storage constituted by Department of Agriculture
and Co-operation has estimated that 25 to 30 % of fruit and vegetables and 8 to 10 % of
foodgrains are wasted annually due to lack of post -harvest technology and non -existence
of integrated transport, storage and marketing facilities, etc. The Ministry of Agriculture
conducted a Millennium Study, State of the Indian farmers in the year 2004 . It was
estimated that about 7 % of foodgrains and 30 % of fruit and vegetables are lost due to
inadequate handling facilities. Approximately, 10 % of valuable spices are also lost due to
lack of proper post-harvest infrastructural facilities. A Study c onducted recently by ICAR on
status of post- harvest losses in 2010 indicates that the total losses of various commodities
at various stages of marketing ranges from 3.9 -6.0 % for cereals, 4.3 -6.1 % for pulses, 5.8 -
18.0 % for fruits and 6.8 -12.4 % for vege tables. The above post -harvest losses of
agriculture commodities in monitory terms have been estimated at about Rs 44,000 crores
at 2009 wholesale prices. The extent of wastages in cereals and fruit and vegetables as per
Millennium Study and ICAR study is given in Figure-5.
19
Figure-5
% Losses in Fruit and Vegetables in
Millennium and ICAR Study
0
10
20
30
40
50
60
70
Apple Banana Grapes Papaya
14
50
27
70
12.3
5.6 8.3 7.4
Millenium Study (2004)
ICAR Study (2010)
0
5
10
15
20
25
30
35
40
45
50
37
49
25.5
22.5 22.5
6.9 6.8 7.5 9
12.4
Millenium Study (2004)
ICAR Study (2010)
% Losses (Cereals) in Millennium and ICAR Study
0
2
4
6
8
10
12
Paddy wheat Maize Bajra Jwar Gram
11
8
7.5
6
10
9
5.2
6
4.1
4.8
3.9 4.3
Millenium Study (2004) ICAR Study (2010)
20
SECTION Section 47

Untitled Section

CHAPTER-IV
Market Reform Initiatives: The Model APMC Act, 2003
4.1 The matter of reforms in agriculture marketing had been under continuous scrutiny
during the last eleven years. On the Report of Expert Committee during 2001 and further
on the Recommendations of Inter -Ministerial Task Force in 2002, Government of India i n
consultation with State Governments, trade and industry formulated a Model APMC Act in
2003 and circulated to State and UT Governments for its adoption. The Model Act provides
for establishment of private yards and direct purchase of agricultural produc e from
agriculturist (Direct purchasing from producer), consumer/farmer market (Direct sale by
the producer), public private partnership in management and development of agricultural
markets, single point levy of market fee, contract farming, unified license, establishment of
special markets for commodities like onions, fruit and vegetables, flowers, etc. On the
request from States/U.Ts, the Ministry of Agriculture also framed Model APMC Rules and
circulated to States/U.Ts during 2007 to facilitate amendmen ts of the existing Rules. So
far, only sixteen States have amended their Act and only six States have notified the
amended Rules. The following vital areas of market reforms were suggested in the Model
Act, 2003 to provide efficient and competitive marketing in the country. The salient
features of Model Act are appended in Annexure-III.
Promotion of Markets in Private/Cooperative Sectors
4.2 Under the present APMC Acts, the State Governments alone are empowered to
initiate the process of setting up of a market for certain commodities, which are regulated
and for certain areas, in which the regulation is enforced. Private and co -operative sectors
can not take initiative in setting up the markets equipped with best facilities at competitive
cost.Relevant provisions in the APMC Act have to be modified by providing for setting up
of alternate marketing systems in private/cooperative sectors, which can operate in
addition and parallel to the existing markets. The amendment of APMC Act will facilitate
private/co-operative sector in developing integrated markets in producing areas, enable
direct integration of processing units with rural producers, development of marketing
infrastructure, warehousing and marketing credit and integration of market intelli gence,
extension, production planning and marketing efforts.
Contract Farming
4.3 Contract farming is becoming an increasingly important aspect of agri -business
where the products are purchased by multi nationals, smaller companies, Government
agencies, farmers’ co-operatives or individual entrepreneurs. In our country, this would
appear to have considerable potential where small and marginal farmers can no longer be
competitive without access to the services provided by the contract farming companies.
This type of contractual agreement with farmers also provide s access to production
services and credit as well as new technical know -how. Pricing arrangements can reduce
risks and uncertainty. The arrangement invariably involve s the purchaser in providing a
degree of production support to farmers through, for example, the supply of inputs and
the provision of technical advice. The basis of such arrangements is a commitment on the
21
part of farmer to provide a specific commodity in quantities and quality standards
determined by the purchaser and commitment on the part of the registered market
intermediaries to support the farmer’s production and to purchase the commodity.
Contract farming is , thus, a means of distribution of risk between processor and grower.
The latter assumes risk associated with production while the former assumes the risks of
marketing the final produce. The informal system of contract farming is prevalent in
different parts of the country. There are few success stories on contract farming by Pepsi
Co India in respect of potato, tomato, groundnut in Punjab, safflower in Madhya Pradesh,
oil palm in Andhra Pradesh, seed production contracts for hybrid seed companies, gherkins
in Karnataka, etc. which helped the gr owers in realization of better returns for their
produce.However, there are success and failures of contract farming due to absence of
any legal and regulatory mechanism. It is, therefore, necessary to have some regulatory
mechanism for contract farming agreements, etc.
4.4 The Model Act circulated to States/UTs during 2003 provides for contract farming
agreement and its model specifications. So far, 20 States/UTs have adopted this provision
in their APMC Acts as per their convenience and in the Sta tes of Maharashtra, Haryana,
Punjab, Gujarat, contract farming has been registered in good numbers while in the States
of Madhya Pradesh, Rajasthan, Assam, Karnataka, Chhattisgarh, Bihar, Uttarakhand and
Odisha still need to make progress for contract far ming. The State wise details of contract
farming is at Annexure-IV
Consumer/Farmer Market (Direct Sale by the Producer)
4.5 Direct marketing by farmers to the consumer s has been experimented in the
country through Apani Mandies in Punjab and Haryana. In Apani Mandi of Punjab, the
general policy followed is to allow the sale of commodities at rates, which are 20 % to 30 %
less than the retail rates and 30 % to 50 % more than the prevailing wholesale market
rates.This helps in r ealizing better returns to the producers and consumers get good
quality produce at reasonable rates. The concept with certain improvements is
popularized by different States. The details of successful Models of Direct Marketing are
given in Box-I. At pre sent, these markets are being run at the expenses of State
exchequer, as a promotional measure, to inculcate habit of marketing without help of
middlemen by the small and marginal producers of fruit and vegetables. Considering the
vastness of the country, more and more such markets need to come up in the organized
sector with private investment so that they can be developed in tune with the market
requirements with backward and forward linkages.
Box: 1
(i)Tamil Nadu -Uzhavar Sandhai: The innovative scheme “Uzhavar Sandhai” was
introduced by the State Government in 1999 -2000 for direct selling of fruit and vegetables
by farmers to consumers at a fair price without any intermediaries. The first Uzhavar
Sandhai was opened in Madurai in November 1999. At present 164 Uzhavar Sandhais are
functioning in the State. In these markets, daily price for the produce have been fixed by
the team of officials including agricultural officer and representative of farmers ’ groups.
The rate fixed is about 20 % more t han prevailing wholesale market price and consumers
are benefited by getting about 15 % less than prevailing retail price. No market fee is
levied for transactions in Uzhavar Sandhai. In 2010 -11 (upto January 2011), fruits and
22
vegetables worth Rs 3.70 crore had been sold by 9,234 farmers with a daily average
throughput of 2,262 MT, thereby benefiting 4.13 lakh consumers.
(ii) Andhra Pradesh -Rythu Bazaars : Rythu bazaars in Andhra Pradesh have been
established in the State of Andhra Pradesh in year 1999 with prime objective to provide
direct link between farmers and consumers in the marketing of fruits, vegetables and
essential food items. There are presently 106 number of Rythu Bazaars in the State. Both
producers and consumers are benefite d from Rythu bazaars as producer’s share in
consumer’s rupee is more by 15 to 40 % as compared to other markets and consumers get
fresh vegetables, fruits and food items at 25 -30 % less prices than the prevailing prices in
nearby markets. Further, marketi ng costs are at minimum level as middlemen are
completely eliminated from marketing activities in Rythu bazaars. Market fee is exempted
for the transactions in Rythu bazaars. The maintenance expenditure of Rythu bazaars is
being met from financial sources of Agricultural Produce Marketing Committee nearer to
Rythu bazaars.
(iii) Punjab-Apni Mandi: In Apni Mandi in Punjab, there is a direct contact between the
farmers and ultimate consumers for sale of the produce. These mandies are called Apni
Mandi, as farmer-producers bring the produce for sale directly to the buyers or consumers.
Apni Mandi system does away with the middlemen. The Agricultural Produce Marketing
Committee of the area where Apni Mandi is located provides all necessary facilities like
space, water, shade, counters and balances.
(iv)Orissa-Krushak Bazaars :Krushak baazars have been established by State Government
and are managed by APMCs. Farmers generally trade paddy, maize and cott on and fruits
and vegetables. There are no commission agents/traders operating in these markets.
(v)Maharashtra-Shetkari Bazar: The scheme named Shetkari bazaar (farmers/consumers
market) is being implemented by Maharashtra State Agricultural Marketing Board since
SECTION Section 48

Untitled Section

2003.Term loan upto Rs. 10.00 lakh is advanced to the APMCs for erection of Shetkari
bazar.There are 12 Shetkari bazaars operating in the state and 33 additional markets have
been sanctioned.
(vi)Karnataka: Raitha Santhe - There are 730 Rural Primary Markets where foodgrains
and fruits and vegetables are sold mainly by small and marginal farmers directly to the
consumers.These markets are managed by the local authorities/ Gram Panchayats.
Direct Sale by Producers to Processing Industries/Exporters/ Bulk Buyers
4.6 The present Act restricts the farmers from selling their produce to
processor/manufacturer/bulk processor outside the market yard as the produce will have
to channel through regulated market according to provi sions of the APMC Act. In the
changed scenario, the producer should be free to enter into direct sale without the
involvement of other middlemen outside the market yard in the market area under the
relevant provision of the concerned Act. This will facil itate direct marketing between the
producers and processing factories with monitory gains to the producer -seller through
improving competitiveness and to the consumers by way of reasonable prices.
Mandatory Utilization of Market Committee Fund
4.7 The State APMC Acts provide for creation of Market Committee funds to meet the
establishment and development expenses. There is no specific provision which prohibit
not spending Committee fund on purposes other than marketing infrastructure
23
development.This should be specified in the Act. It should be mandatory for every
Marketing Committee to utilize its funds for providing market infrastructure and marketing
related service only, for the commodities in respect of which market fee is levied and
collected.
Notification of Commodity for Regulation upon Provision of Requisite Infrastructure
4.8 At present, the State Government is empowered to notify any agricultural produce
under the provisions of the Act for the purpose of regulation of marketing activities. This
has resulted into anomaly such as notifying commodities, which do not even pass th rough
the market yard and for which no services are provided by the Market Committee (like
timber, bamboo, dalda, etc.). It is, essential that only that commodity should be notified in
respect of which the concerned Marketing Committee has requisite infra structure to
provide marketing services under the Act.
Single Point Levy of Market Fee
4.9 By and large, market fee is collected on a particular lot whenever it is transacted in
different markets. This amounts to multiple point collection of fee adding to the avoidable
cascading of tax and higher marketing costs in other places. It is, therefore, necessary to
introduce single point levy of fee in the entire process of marketing in the country. The
collection of market fee outside the yard/sub-yards amounts to recovering the fee without
providing any services and facilities to the seller as well as purchasers. The collection of
market fee should be based on the degree of services provided. At present, the States/UTs
are charging market fee from below 1 % to 2 % at ad-valorem basis. It varies from
commodity to commodity. In addition to above, development cess are also collected from
the purchaser in the States like Punjab, Haryana, Madhya Pradesh, etc. which is adding to
marketing costs. It is, therefo re, necessary that single point levy of market fee may be
introduced in transaction of agricultural produce as suggested in the Model APMC Act by
the States/UTs.
Tax Simplification
4.10 There is considerable variation in the structure of taxes and fee o n the agricultural
produce in various States which also distorts the operation of domestic market, gives
wrong signals to the producers and also affects the efficiencies of the operation of the
private trade vis-à-vis co-operatives and public agencies. For example, there are high taxes
and other market charges levied by the State Government of Haryana and Punjab (Table-I)
on procurement of wheat which disturbs the natural process of market evolution. There is
a need for bringing uniformity in the State level tax structure in agricultural commodities
for improving the marketing efficiency.
24
Table-I
Source: Price Policy for Rabi crops, the Marketing season- 2012-13
Registration in place of Licensing and Unified Registration for Trade in more than one
APMC
4.11 Every person who, in respect of notified agricultural produce, desires to op erate in
the market area as commission agent, trader, processor, weighman, surveyor, broker,
hammal, contract farming buyer, owner or occupier of processing factory, etc. are
required to obtain a license. In this situation , new entrants are normally not p ermitted at
the behest of respective associations and unions or on the basis of restrictive rules
governing the grant of such licenses. The monopolies in marketing and handling have
added to marketing cost detrimental to both producers and consumers. Inst ead of license,
registration with APMC should be enough for anybody to trade/operate in the market. It
is, therefore, suggested that State Governments may amend their Acts as suggested in the
Model APMC Act to provide for one time registration of market fu nctionaries in place of
licensing for free and fair trade.
Status of Implementation of Agricultural Marketing Reforms as per Model APMC Act
4.12 The progress of market reforms in different States/UTs in various areas as suggested
in the Model APMC Ac t have been given at Annexure-V. The State-wise detailed report is
appended at Annexure-VI.
Mandi Charges (incl. of purchase tax, market fees,
arthia commission etc) in various States
(as percentage of MSP)
State/UT Purchase/
sales Tax/
Trade Tax/
VAT
Market
fee
Arthia
Commission
Other
charges
Total
Bihar 1.0+3.0 - 2.0 - 6.0
Gujarat - 1.0 2.0 - 3.0
Haryana 4.0 2.0 2.5 2.0(RD Cess) 10.5
Madhya
Pradesh
4.0 2.0 2.0 0.2 (Nirashrit
Shulk)
8.2
Punjab 5.0 2.0 2.5 5.0 (RD Cess
@2% + ID
fee @3%)
14.5
Rajasthan - 1.6 2.0 - 3.6
Uttar
Pradesh
4.0 2.5 2.0 - 8.5
Uttarakhand 4.0 2.5 - - 6.5
25
CHAPTER-V
Other Reforms and Developmental Initiatives
Warehousing in India
5.1 Warehousing is an integral part of an efficient marketing system of agricultural
produce, which is necessary not only to prevent the loss arising out of unscientific storage
and to equip the farmers with a convenient instrument of credit but also to provid e
storage place in the production area at the time of surplus (harvesting) and to the
consumption area during the lean period (off season). Now -a-days, warehouses also
function as a spot market and as delivery points for commodities traded on commodity
exchanges.In view of the ever increasing production and implementation of the proposed
National Food Security Bill, storage capacity needs to be enhanced considerably to cope
with the increased requirement of supplying the agricultural produce to the target ed
people.In addition, warehouses are also required to provide the space for inputs and
processed food products. At present, there are three main agencies viz. Food Corporation
of India (FCI), Central Warehousing Corporation (CWC), and State Warehousing
Corporation (SWC) in the public sector which are engaged in building large scale
storage/warehousing capacity in the country. The storage capacity in the private sector is
about 18.97 million MT which is 17.44 % of the total capacity in the country. It is expected
that major increase in the storage capacity in this decade shall be from the private sector
for which a conducive policy and legal framework and adoption of agriculture marketing
reforms are a pre-requisite.
Gramin Bhandaran Yojana
5.2 With the objectives to develop the storage capacity near the farm gate, reduce the
losses, enhance the economic strength of small and marginal farmers to retain the
produce, avail the marketing credit and avoid distress sales, Government of India launched
w.e.f 01/04/2001, Capital Investment Back Ended Subsidy Scheme for Construction/
Renovation of Rural Godowns in the country. The Scheme is being implemented through
NABARD/ NCDC. Since inception of the scheme from 01/04/2001 up to 30/09/2012, a total
of 29,067 projects with 335. 61 Lakh MT capacity have been sanctioned.
5.3 The total covered storage capacity in the country with all the storing agencies
including private is 108.75 million tonnes while plinth/CAP is 7.20 million tonnes and the
capacity gap for lon g term storage is 35 million tonnes (2011). Therefore, there is urgent
need to attract the private sector investment in addition to public sector investment for
creation of storage capacity in the country.
Implication of Provisions of State APMC Acts on Warehousing
5.4 Under the State APMC Acts, warehousing is a regulated activity. Its implication is
that no person can carry out warehousing activity in notified agricultural produce without
holding license from the respective APMC, in whose market notifie d area the warehouse is
located.It implies that a warehouseman is required to obtain license from each and every
APMC, where his warehouse is located. However, such licenses are required only in case
(a)warehousing services are offered by a person to o thers, not for his captive
warehousing; (b) only in respect of notified agricultural produce, hence not required for
warehousing relating to non-agri industrial goods.
26
5.5 Warehousing (Development and Regulation) Act, 2007 (WDRA) does not clearly
specify that warehouses registered with the authority will not need license from the APMC
authorities.Its implication is that a person willing to set up warehouses has to obtain (a)
registration with the Warehousing Authority (b) accreditation from the accredit ation
agency; and also (c) license from the APMC authority. Negotiability of Warehouse Receipts
is one of the important objectives of this Act. Negotiability, transferability and transfer by
endorsement are synonymous to trading in warehouse receipts and trading in warehouse
receipt pertaining to agricultural produce, graded and stored in a recognized warehouse is
nothing but agricultural marketing, which is strictly regulated under the State APMC Acts.
It is, therefore, necessary to remove inconsistencie s between the Warehousing
(Development and Regulation) Act and the existing APMC Acts. The reason is that while
the WDRA makes the Warehouse Receipts fully transferable, the APMC law states that
nobody can buy or sell notified agri -produce, unless he holds a license from the respective
APMC.The State should take pro -active steps to provide enabling provisions for
implementation of WDRA in the interest of trade and more soin the interest of farmers for
competitive and transparent marketing of agricultural produce.
Negotiable Warehousing Receipt System (NWRS)
5.6 In order to reduce public spending for agricultural marketing, transaction costs and
to improve price risks management, it is necessary to introduce Negotiable Warehouse
Receipt System in mark eting of agricultural produce to make it more attractive for banks
to lend to the agricultural sector / depositors. The advantages of Negotiable Warehouse
Receipt System are to (i) increase liquidity in rural areas for farmers; (ii) encourage
scientific wa rehousing of agricultural and other goods; (iii) lower cost of financing by
banks; (iv) shorten and make more efficient supply chains; (v) enhance rewards for grading
and quality; (vi) assure better price ri sk management; and (vii) ensure higher returns to
farmers and better services (quality) to the consumers. The Warehousing (Development
and Regulation) Act 2007 has already been enacted and its provisions have been made
effective from 25 th October, 2010. The Negotiable Warehouse Receipt s (NWRs) issued by
the warehouses registered under this Act would help farmers to seek loans from banks
against NWRs to avoid distress sale of their agriculture produce. It will also be beneficial
for a number of other stakeholders such as banks, financial institutions, insurance
companies, trade, commodities exchanges as well as consumers, the accredited
warehouses by providing for trading of Negotiable Warehouse Receipts. This Act will pave
the way for removing the constraints of warehousing system in I ndia and facilitate farmers
to get pledge loan facilities.
Essential Commodities Act, 1955 (EC Act)
5.7 Central legislation dealing with Essential Commodities (EC Act) Act has been
liberalized to remove all controls on the movement, storage and marketing of agricultural
commodities including abolition of licensing system. The list of commodities covered
under the Act has been reduced from 54 to 7 at present. However, in order to contain the
inflationary pressure on prices of essential commodities, the Gove rnment has been
imposing stock limits on paddy, rice, pulses, sugar, edible oils and edible oil seeds, etc as
and when required to contain the inflationary pressure. The ad hoc approach on
imposition of control on stock limits and movement of produce goes against the spirit of
reforms and hinders investment and free trade in the country.
27
Implications of Storage Control Orders, Dealers Licensing Orders and Other Orders issued
under Essential Commodities Act
5.8 Storage, holding and hoarding of stock are di fferent words having the same
meaning, but are used differently in different context. The Government promotes
warehousing for storage of goods. Storage of goods in warehouses is sometimes construed
as hoarding, which is considered to be a social evil. Hence, any order issued by the
Government against hoarding of stock directly affects the warehousing business in the
country.It is, therefore, necessary that Government favorably consider s the stock
requirement of genuine direct marketeer/processor. Further, such orders are impediments
to promotion of warehousing business and will also affect adversely the negotiability of
warehouse receipts, because only license holders are able to buy and sell such warehouse
receipts.It is, therefore, nec essary that such warehouses may be exempted from
coverage under the above control orders in the interest of trade.
Forward and Futures Markets
5.9 Volatility and instability in the prices of agricultural produce has always been a major
concern of the producers, processors, traders as well as the consumers in the country.
Farmers’ direct exposure to price fluctuations makes it too risky for many farme rs to invest in
otherwise profitable activities. Agricultural products, unlike others, have an added risk of
being seasonal in nature and attract lower price during the harvest season. Apart from
increasing the stability of the market, various market play ers in the farm sector can better
manage their activities in the event of unstable prices through commodity exchanges. These
Exchanges serve a risk -shifting function and can be used to lock -in futures prices instead of
relying on uncertain price fluctuati ons. Apart from being a vehicle for risk transfer among
hedgers and from hedgers to specula tors, futures markets also play a major role in price
discovery.The forward and futures contracts are efficient risk management tools which
insulate buyers and sell ers from unexpected changes in future price movements. In view of
the above, Central Government has lifted ban in respect of the important commodities for
futures trading and granted ‘National’ status to three commodity exchanges in the country.
The Forward Markets Commission (FMC), the regulator for commodity futures trading under
the provisions of the Forward Contracts (Regulation) Act, 1952 continue s its efforts to broad
base the market. Furthermore, a price dissemination project was initiated by the FM C, under
which spot and futures prices of agricultural commodities would be made available to
farmers on real time basis on Electronic Price Ticker Boards at Agricultural Produce Marketing
Committees (APMCs) in association with AGMARKNET Project.
Integrated Food Law
5.10 At present, multiplicity of Food Laws and Standard setting and enforcement
agencies pervade different sectors of food, which create confusion in the minds of
producers, manufacturers, traders, consumers, etc. The Standards are often rigid and non-
responsive to scientific advancement and enforced by multiplicity of inspectors under
various laws. Moreover, thin spread of manpower, food laboratories and other resources
under various authorities administering these laws, is not conducive to effective fixation of
food standards and their enforcement. Such a situation is detrimental to the growth of
the nascent food processing industry, which is so vital to creating employment, and
enhancing income of farmers in our country. A pressing need for having a modern
28
integrated Food Law has been articulated by various stakeholders viz. industry, R&D
institutions, State Governments, etc. from time to time. India being signatory to
Agreements on SPS measures and TBT of the WTO, efforts are required t o harmonize and
achieve equivalence to standards framed by Codex Alimentarius Commission and other
international organizations. Food Safety and Standards Act is in place and Food Authority
has been set up as this will provide an effective mechanism for our farmers and food
producers to comply with quality and food safety requiremen ts to compete in the global
trade.
Initiatives to Promote Horticulture Sector by Waiving of Market Fee
5.11 Indian agriculture is witnessing a shift towards horticulture diversification and
growing high value crops . W ith the result , the country has bec ome the second largest
producer of fruit and vegetables in the world, next only to China. One of the biggest
constraints in the horticulture sector has been the extent of post -harvest losses which is
about 5.8 -18 % with monetary value amounting to around Rs. 44,000 crores based on
wholesale prices of 2009 (ICAR Study 2010). The high wastages occur due to multilayered
marketing channels, lack of marketing infrastructure, fragmented cold chains, a bsence of
sufficient cold storage and associated logistics as w ell as organized distribution system.
The short shelf life of fruit and vegetables and poor post-harvest practices negate the gains
achieved in production by the producers. High wastages and constantly shifting consumers
preference towards horticultural perishables have been creating demand-supply mismatch
resulting in uneven price fluctuations. In addition, the present system of marketing
practices is not offering remunerative prices to the growers while consumers are paying
1.75 to 3 times more over the wholesale price causing food inflation in the country. There
is an urgent need to develop adequate post -harvest marketing infrastructure easily
accessible to the growers to reduce the wastages substantially and shorten the supply
chain of perishables. Private investment in the sector is much required and State
Governments should create conducive atmosphere for private investment. Generally , less
than 30 % of the marketable surplus passes through APMCs. The share of market fee from
fruit and vegetables contributes a minor percentage of the total revenue realized by the
States toward market fee except in hilly States like Himachal Pradesh and North -Eastern
States.
5.12 In order to encourage adequate investment in development of suitable marketing
infrastructure, it has b een decided by the Government that assistance for creation of
marketing infrastructure under Schemes of National Horticulture Mission (NHM) and
Development / Strengthening of Agricultural Marketing Infrastructure, Grading and
Standardization (AMIGS) for pr ojects promoted by the State Government agencies
including APMCs would be released only to the States / UTs which, at least in respect of
perishable horticulture commodities have waived market fee and permitted direct
marketing by farmers to consumers, pro cessing units, bulk buyers, providers of cold chain
facilities / storage / contract farming, etc. However, reasonable user charges can be levied
for use of market facilities and infrastructure (Annexure-VII).
29
Strengthening of Market Information
5.13 Market information plays a crucial role in production , planning and taking
marketing decision s regarding agricultural produce. The States/UTs have their
institutionalized system of providing market information to the farmers including through
State extens ion machineries. These prevailing systems are mostly based on conventional
methods due to which communication of information to target groups usually gets delayed
losing its relevance. The system is also limited to collecting data on market arrivals and
prices on transactions in the regulated market yards and disseminating through various
media like radio, television, newspapers, blackboard display, commodity exchange
websites and public address system at market places. However, the accuracy, timely
dissemination and accessibility of agricultural market information have remained prime
issues.There are more than 7,000 regulated markets and more than 22,000 rural primary
markets in the country. The information on arrival, quality and price of the commodity
needs to be disseminated correctly and in timely manner.
5.14 In order to take advantage of rapidly evolving ICT based communication system,
the Ministry of Agricultur e launched a Central Sector Scheme of Marketing Research and
Information Network (AGMARKNET) in the year 2000 -01 and as on date more than 3,200
markets from all over the country have been linked to a central portal. It provides for
quantity, quality and price related data collected by auction officers on the portal on daily
basis.It also provides for market related information such as accepted standards of grades,
labeling, sanitary and phyto -sanitary requirements, physical infrastructure of storage and
warehousing, marketing laws, fee payable, etc. Information is provided in 12 different
languages besides English. The Scheme is being continued during XII Plan. The
organizations involved in project execution are Directorate of Marketing and Inspection
(DMI) and National Informatics Center (NIC) at Central level and State Agricultural
Marketing Boards/Directorates and Agricultural Produce Marketing Committees at State
Government level. It is observed that some of the States are not reporting data regula rly
at AGMARKNET portal. On an average, about 2,000 markets report data on prices and
arrivals regularly. There are also issues about entry of accurate data, especially in respect
of arrival of produce in the markets. The States must ensure that market n odes covered
under the network report data correctly, qualitatively and regularly at AGMARKNET
portal.There is also a need to expand market information system to markets covered
under Municipality/Panchayats and other private markets where a significant quantity of
perishable are being transacted so as to enable both the sellers and buyers of these
markets for getting timely market signals through prices and arrival trends of commodity
prevailing therein. The States should take proactive steps to cover s uch markets under
State sponsored schemes.
National Market Atlas
5.15 To facilitate both the Government as well as the private sector in planning,
development of an appropriate marketing strategy in agriculture sector, a dynamic Atlas of
agricultural markets on GIS platform has been designed and data entry made with the help
of NIC to map various parameters such as infrastructure and facilities available for each of
the regulated market, average prices and arrivals therein, in accordance with the
30
AGMARKNET project. The data collected by National Institute of Agricultural Mark eting
(NIAM) with the help of State Agricultural Marketing Boards have been loaded for 23
States.Amongst the Member States, Bihar is yet to be covered as no data has been
provided by State of Bihar so far. However, all the States need to provide dynamic data.
National Agricultural Marketing Atlas under MRIN scheme is a continuous exercise of
collecting and updating database of Agricultural Marketing and markets of country. The
States whose database was collected and completed in 2005 and onwards will be required
to update both datasets.
Dissemination of Market Information through SMS
5.16 The penetration of mobile telephone is increasing rapidly and is an effective tool
which can be made use by the users in getting market information through SMS. Th ere
are a number of queries from the service provider s for providing market data of
AGMARKNET portal for dissemination of the same through SMS to farmers and other
market users. M/s Nokia Pvt . Ltd, IFFCO Kisan Sanchar Limited, Reuters, etc. in addition to
other service providers in the field of newspapers, Doordarshan, etc. are also approaching
for the data disseminated on arrivals and prices at AGMARKNET portal for further
dissemination at grass -root level. To quote an example, Indian Farmers Fertilizer
Cooperative Limited (IFFCO), together with telecom giant Bharti Airtel and Star Global
Resources limited, has promoted IFFCO KISAN SANCHAR LTD (IKSL) as a joint venture to
provide free voice messages daily (presently 5) in local language on subjects related to
agriculture, animal husbandry, weather, market and rural devel opment. Subscribers can
access Helpline 5 34351 seeking information of their relevance. IKSL is operating in 15
telecom circles covering 18 States of the country. Similarly Nokia India Ltd . under its
service Nokia Life Tools has been providing a range of a griculture related information to its
subscribers including market information on arrival and price in a graphical interface based
platform.A paper by NOKIA India Ltd on mobile telephony based information
dissemination is enclosed at Annexure-VIII.
Electronic Spot Exchange
5.17 The Government has allowed the National Commodity Exchanges to set up three
spot exchanges in the country, namely the National Spot Exchange Ltd (NSEL), NCDEX Spot
Exchange Ltd (NSPOT) and National Agriculture Produce Marketing Company of India Ltd.
(NAPMC). During 2009, there was significant expansion of spot exchanges’ trading facilities
in India. These spot exchanges have created an avenue for direct market linkage among
farmers, processors, exporters and end users with a view to reducing the cost of
intermediation and enhancing price realization by farmers. They will also provide the most
efficient spot price inputs to the futures exchanges. The spot exchanges will encompass
the entire spectrum of commodities across the countr y and will bring home the
advantages of an electronic spot exchange -trading platform to all market participants in
the agricultural and non -agricultural segments. On the agricultural side, the exchanges
would enable farmers to trade seamlessly on the platf orm by providing real time access to
price information and a simplified delivery process, thereby ensuring the best possible
price.On the buyer side, all users of the commodities in the commodity value chain would
have simultaneous access to the exchanges and be able to procure at the best possible
price.Therefore, the efficiency levels attained as a result of such seamless spot
31
transactions would result in major benefits for both producers and consumers. The
Government of Maharashtra, Karnataka, Gujarat, Madhya Pradesh, Odisha and Rajasthan
have granted license to set spot exchange for electronic trading. These spot exchanges will
also provide a platform for trading of warehouse receipts.
Limitations in present APMC Act for e-Trading
 The APMC Act divides the entire State into various notified areas and delegates the
regulatory powers to the respective APMC;
 The Act regulates sale of farm produce by the farmers to the traders licensed by
the APMCs;
 Jurisdiction of an APMC is confined to the notified area only; it cannot create any
facility for sale of farm produce at national level;
 On the contrary, it prohibits the end users, exporters and processors located
elsewhere in the country to buy from the farmers directly, unless they hold license
under APMC Act;
 After harvesting, farmer tends to sell his entire pr oduce in bulk while for his own
requirements, he buys in retail. Hence, he sells low and buys high;
 The farmer does not have any alternative platform to sell his produce, he is
compelled to sell through mandis only and so, he lacks bargaining power;
 The farmer does not have access to formal credit system; and
 On the other hand, Banks are willing to extend agricultural credit, but they do not
have vehicle to reach out to farmers spread in remote villages.
5.18 Therefore, there is need for development of a platform, whereby the banks and
farmers can transact efficiently in a cost effective manner and institutional credit can reach
out to the farmers. A detailed paper from CMD - National Spot Exchange Ltd is at
Annexure-IX.
Promotion of Grades and Standards
5.19 Promotion of standardization and grading of agricultural commodities is an
important aspect of agricultural marketing. The agricultural commodities are
heterogeneous and hence it is very essential to grade these commodities as per standards
to command better price either at domestic or international market.
Agencies involved in framing of standards
(i)Department of Food and Public Distribution;
(ii) Food Safety and Standards Act, 2006 implemented by Food Safety and Standards
Authority of India;
32
(iii) Department of Agriculture and Cooperation through Director ate of Marketing and
Inspection under the provisions of Agricultural Produce (Grading & Marking) Act,
1937;
(iv) Bureau of Indian Standards under the provisions of Bureau of Indian Standards Act,
1986;
(v)Various commodity exchanges; and
(vi) At the international level-
(a)Codex Alimentarius Commission.
(b)International Organization for Standardization (ISO).
5.20 The Directorate of Marketing and Inspection (DMI) has been implementing the
provisions of the Agricultural Produce (Grading and Marking) Act, 1937 and has formulated
and notified Grade Standards in respect of different agricultural and allied produce. The
Act provides for the grading and marking of agricultural and other produce and empowers
the Central Government to notify rules for framing grade standards and certification of
agricultural commodities.
5.21 General Grading and Marking Rules, 1988 are notified as per provision in the
SECTION Section 49

Untitled Section

Section 3 of the Act. These Rules provide procedures for grant of Certificate of
Authorization, setting up of laboratories, issue of Certificate of Agmark Grading, action on
irregularities, consumer protection measures, etc. Specific Commodity Grading & Marking
Rules provide information on commodit y specific requirements related to hygienic
aspects, packaging, labeling and grade standards based on quality parameters. As on
date, 105 specific Commodity Grading and Marking Rules have been notified.
5.22 Grade/Standard notified as per the provisions of the Act are popularly called
AGMARK Standards. Grades and Standards for 213 commodities covering all major items
under cereals, pulses, oilseeds, spices etc have been notified. These standards
differentiate between quality and 2 -3 grades are prescribed for each commodity. Grades
help farmers/traders to get prices for agricultural commodities commensurate with the
quality produced by them. Consumers get the produce of the quality desired by them.
The grades provide confidence to trade and also form the basis of credit appraisal of any
commodity.
Certification for Domestic Market
5.23 The scheme for certification of agricultural commodities under AGMARK for
domestic market is voluntary except for blended edible vegetable oils and fat spread.
Certification under AGMARK is mandatory for these commodities as per provisions in the
Prevention of Food Adulteration Rules, 1955. The pa rties desirous of certifying an
agricultural commodity under AGMARK should have hygienic premises, necessary
infrastructure to process and pack the commodity and have access to a well -equipped
laboratory for the estimation of prescribed parameters. Check samples drawn by DMI
officers are analyzed in the Regional Agmark Laboratories (RAL) for ascertaining their
conformity with the prescribed standards. The accreditation of RALs of DMI is being
undertaken on priority. There are more than five thousand sev en hundred Certificate of
33
Authorization holders throughout the country. These Certi ficate of Authorization holders
grade and mark the agricultural commodities through more than 1,100 laboratories
approved for the purpose.
5.24 Organic Agricultural Produ ce Grading and Marking Rules, 2009 have been notified
which provide for certification of organic agricultural commodities under AGMARK. The
Rules provide for product certification as per Specific Commodity Grading and Marking
Rules in addition to the pro cess certification as per the standards prescribed in National
Programme for Organic Production notified by the Director General of Foreign Trade,
Ministry of Commerce and Industry, Government of India, vide notification No.72(RE -
2003)/2002-2007 dated the 21st July, 2004.
Certification for Exports
5.25 DMI is attending to certification of many agricultural commodities for exports.
Essential oils and fruit and vegetables are important. European Commission has approved
the conformity checking operations of D MI for pre shipment inspection for export of fresh
Fruit and Vegetables to EU countries. Agricultural Marketing Adviser to the Government
of India has been notified as Official Authority and DMI as inspection body for the purpose.
Inspection and certifica tion is voluntary. DMI is attending to certification for exports
through approved laboratories. Grapes, onions and pomegranates are being certified for
exports.
Grading at Producers’ Level
5.26 It is an accepted fact that grading of the produce at prod ucers’ level benefits the
producers as they will be in a better bargaining position against the traders / buyers in
realizing prices commensurate with the quality of their produce and it also helps the
consumer as they can get good quality certified produc ts of their choice at a reasonable
price.In addition to the producer and the consumer, it also helps the traders in efficient
movement of the produce from the producing centers to the consuming centers. There
are 1,637 grading units in various States set up by regulated markets, co -operatives, etc.
for the purpose.
Issues for the State Governments
5.27 Grading may be undertaken by the farmer/farmer association or trade/market
functionaries at the market. Grading at farmers’ level can be achi eved when farmers
constitute a g roup and have grading facilities. The grading of perishable commodities
ideally should take place at the farm level. The grading of oilseeds, cereals, pulses, spices,
etc., may take place at the market level. The existing infrastructure for grading at t he
market places is not sufficient. There are only 1,368 grading units in various regulated
markets.These too are not fully functional. Efficient trained manpower is also not
available to attend to grading. There are only 111 State Grading Laboratorie s (SGLs) in
various States attending to certification of agricultural commodities under AGMARK for
domestic trade. The SGLs are also not properly equipped and adequate manpower is also
not there. The number of SGLs is also not adequate. Some of the Stat es such as
Maharashtra, Chhattisgarh, etc. do not have any SGLs. Grading and certification of
produce under ‘AGMARK’ has remained at very modest levels. There is a need to increase
such certification by increasing awareness and ensuring value addition c ommensurate to
the efforts and cost involved in such certification.
34
5.28 The Warehousing (Development and Regulation) Act, 2007 provides for issue of
Negotiable Warehouse Receipt (NWR). It will help the farmers/traders to sell the NWR
without actually de livering the consignment hence resulting in better realization of prices
for the agricultural commodities. It will also help farmers/traders to take loans, where the
NWR will act as collateral. The grades are an important aspect of the NWR because price
of the commodity will be decided based on it only. Infrastructure will have to be created
throughout the country to provide grading facilities to the farmers/traders.
5.29 The Food Safety and Standards Act, 2006 lays emphasis on food safety issues which
include GHPs, GMPs, ISO -22000 Standards, etc. in the entire food chain. State
Governments have to play an important role in educating all stakeholders in the farms,
pack houses, transportation, market places, etc., to ensure safe food for the consumers.
Need for Public Private Partnership (PPP) for Integrated Agricultural Market
Infrastructure Development (PPPIAD)
5.30 The Public Private Partnership in agriculture is intended to not only bring much
needed financial resources but also aimed at to bri ng greater efficiency in the entire
production value chain. As regards agricultural marketing, the opportunities for PPP were
facilitated much later in early 2000s, when different States of India ame nded their
respective State APMR Acts on the line s of Model Act. The key rationale for introduction
of PPP model in agri -infrastructure projects is a combination of private sector efficiency
and public budget constraint. It is being argued similarly here that scale of investment
needed for agribusiness infrast ructure are too huge to be adequately met by public sector
alone.Moreover, it is agreed that most of the projects in agribusiness suffer from large
number of inefficiencies and a PPP structure may, therefore, bring in much needed
efficiency in both construction and operation of proposed agribusiness infrastructure.
5.31 Agricultural Marketing projects due to requirement of relatively larger capital with
lesser or uneven returns are less attractive for private entrepreneurs for large ticket
projects.The long gestation period of the project further creates the problem of economic
viability.Due to these reasons, such projects’ financial ratios especially IRR work s out to
be lower indicating the non -viability of the project, which is proving deterrent for the
private entrepreneurs . Therefore, there is a need for public participation for such projects
by offering cheaper land and Viability Gap Funding on a suitable model of BOO/BOT.
Terminal Marke t Complex is one such PPP based scheme promoted by Ministry o f
Agriculture.
5.32 Government of India has also conceived PPPIAD as an alternative mode of
implementation under RKVY, using the technical and managerial capabilities of the private
sector in combination with public funding, to achieve integrated and sust ainable
outcomes, as also to achieve value chain integration and additional private investment in
agriculture.
Main features of PPP-IAD
 Corporate to propose integrated agricultural development projects across
spectrum of agriculture and allied sectors, taking responsibility for delivering all the
35
interventions through a single window. Each project to target at least 5,000
farmers, spread over the project life.
 Complete flexibility in design, but ensuring an integrated value chain approach,
covering all aspects from production to marketing. Projects can have a span of 3-5
years.
 Average investment per farmer during project must be quantifie d, though an
average of Rs. 1.00 lakh per farmer will be a desirable benchmark. Government
support will be restricted to 50 % of the overall per farmer investment proposed,
with a ceiling of Rs. 50,000 per farmer through the project cycle. The remaining
investment will be arranged by the corporate through institutional financing and its
own and farmer contributions. All subsidies will be directly routed to farmers or
reimbursed to project leaders after verification of asset distribution to farmers.
 Key interventions which must feature in each project are: a) mobilizing farmers into
Producer Groups and registering them in an appropriate legal form or creating
informal groups as may be appropriate to the area and project(Joint Stock or
Producer Companies, Co -operatives, Self -help Group, Federations, etc.); b)
technology infusion; c) value addition; d) marketing solutions; and e) project
management.
5.33 State Governments must encourage PPP in agriculture marketing. The State APMC
Rules must be framed to facili tate the same. State Governments may earmark at least 20%
of their fund under RKVY for development of agriculture market infrastructure during XII
Plan.
36
SECTION Section 5

Untitled Section

5.Constitution of the Committee 8-9
SECTION Section 50

Untitled Section

CHAPTER-VI
Proposed Agricultural Produce Inter-State Trade and Commerce
(Development and Regulation) Bill
6.1 In the era of globalization and liberalization farmers need competitive and
alternative marketing channels, efficient market information to facilitate sale of their
produce at remunerative prices. This requires seamless and barrier free market for smooth
movement of agricultural produce in the country so as to achieve the concept of an
Integrated National Market.
6.2 Government of India has laid emphasis on bringing reforms in the present system
of agricultural markets. However, th e level of reforms and its implementation by various
State Governments has not been upto required level. There is a felt need of barrier free
efficient and competitive agricultural marketing system in the country which should
integrate all the stakeholder s of food marketing chain on the one hand and provide
competitive price to the farmers, good quality produce to consumers, reduce wastages
and minimize marketing cost on the other.
6.3 Agricultural Produce Marketing Regulation Act and Essential Commoditie s Act need
to be amended to ensure barrier free Storage and Movement of agricultural commodities
across the States as storage and movement are very important marketing functions for
maintaining regular supply and distribution of food products in the countr y from the point
of production to the consumption centers. This will help to contain uneven price
fluctuations and ensure optimum management of the supply chain.
Intra-State Barriers
6.4 Trade transaction of agricultural produce within the State passes t hrough multiple
channels and traders are required to obtain multiple licenses based on the procurement of
the produce in the market area of the APMC. These results not only in high transaction
cost but hinders the smooth flow of the commodity in the State.
(a)Taxation Related Barriers
6.5 The APMC markets impose substantial taxes on buyers, in addition to market fee
and commission charges taken by the intermediaries, like entry tax,
procurement/purchase tax enhancing the marketing cost and consequently resulting in
food inflation. There should be single point levy of market fee and it should be in the form
of graded fee/ service charge commensurate with the degree of services provided to the
users.
(b)Physical Barriers
6.6 The Check Post s under different regulations and undue administrative orders
impede the smooth supply and distribution of agricultural produce across the country. In
order to provide the optimum value of the farmers produce, physical auctioning should
compulsorily be replaced with digital system.
(c)Statutory Barriers
37
6.7 In order to regulate and control the supply and distribution of foodgrains from
surplus to deficit areas, the Government of India implements Essential Commodities Act to
control and regulate producti on, manufacturing and distribution of essential commodities
in the country in the event of short supply. The Act itself does not lay the Rules and
Regulations but allows the States to issue Control Orders in the event of malpractices like
hoarding and bla ck marketing i.e. “Licensing of Dealers/Retailers for trade in foodgrains”;
“Restrictions on movement of foodgrains”; and “Regulation of Storage limits”. Since 1993,
the Central Government has decided to treat the entire country as a single food zone, but
the States are still imposing such orders and restrict movements now and then.
6.8 There should be an independent authority for issue of single unified License/
Registration to operate in all the APMCs in the State for market functionaries , specifying
therein activities/ services, who can buy and trade notified agricultural commodities in the
entire State. All the States should allow for setting up of private markets and ensure the
investment in the sector. These markets may provide the backward linkages with the
farmers and forward linkages with the wholesalers/processors/retailers, etc. Private
markets should be treated at par with APMC market yard.
6.9 With the implementation of Free Trade Agreements (FTAs) and WTO policies, to
harness the opportunitie s of free and liberalized trade, the concept of electronic
connectivity between different markets of the country can be proposed through a network
of electronic exchange s with a national market. A market mediated by electronic system
to link buyers and se llers will improve the efficiency in marketing of agricultural produce
and also reduce the cost that a market would incur to bring buyers and sellers together
physically.Clear dissemination of information in case of electronic markets will result in
reduction of se arch costs and ensure maximum price realization to the producer -sellers.
Not only this, India under the concept of a Single Market can electronically participate in
trade with International Markets. The producers / s ellers will have access to on -line
price information and arrivals in different markets acros s the globe for better
unders tanding of market trends which would facilitate them in proper
production planning.
Removal of Inter- State barriers
6.10 There is a need to develop a National Level Single Ma rket for agricultural produce
by removing all the existing physical, legal and statutory barriers through the following
initiatives:
(i)There should be provision of single unified License/ Registration system issued by
independent authority for traders/commission agents operating in agricultural
markets to facilitate trade at country level through a Unique Identification Code
given to each operator (Trader/Commission Agent). A receipt issued by one market
should be valid at all other terminals/ma rkets under ‘Equivalent Receipt System’.
This will enable them to expand their activities to multiple locations and
commodities;
(ii) There is a need to have uniform market fee across the country allowing level
playing field throughout the markets of the countr y. Provision of CST while moving
the produce from one State to another should be waived off. Once, the commodity
is purchased and moved to other State, the tax of new State should not be imposed
again, which increases the price of the commodity; and
38
(iii) Inter-State Check post should not unnecessarily halt/delay the movement of the
commodity especially perishables so as to avoid wastages and reduc e the
marketing cost.
Inter-State Agricultural Marketing, promotion of Agribusiness, Trade and Commerce at
National level
6.11 The State APMC Act divides the entire State into various notified areas and
delegates the responsibility for regulating agricultural markets in respective areas to the
specific APMCs. Essentially, the Act treats agricultural marketing to be a localized subject
confined to a specific notified area and therefore, it endeavors to create a mechanism to
regulate sale of farm produce grown in that area by the farmers to the traders located
within such notified area. In fact, it goes to the extent of prohibiting end users and
processors located elsewhere from buying directly from the farmers in the absence of
license from respective APMC. Whereas, agricultural commodity produced in one area is
consumed across the country. Such commodities already have a natio nal level physical
market.The marketable surplus of one area moves out to consumption centers through a
network of middlemen and traders. Such trades are neither reported nor regulated under
the existing APMC Act. In case of dispute or defaults in such trade, there is no
administrative or regulatory mechanism available for redressal of grievances. In order to
regulate and develop such national level market for agricultural produce and also to
provide the farmers an access to such national level ma rket for better price realization,
there is a need for a Central Legislation to deal with “ Inter-State Agricultural Marketing,
promotion of agribusiness, trade and commerce at national level ”. This can be achieved
even without creating any conflict with the provisions of existing State APMC Acts.
6.12 Under item no. 42 of the Union List, the Central Government is empowered to pass
a legislation regarding “Inter -State Trade and Commerce” of agricultural produce at
National level. In order to promote inter -State trade and commerce of agriculture
produce, the Central Government may legislate a Central Act to serve the above purpose.
This proposed Act would facilitate the following:
 Central level Licensing/ Registration of the market functionaries, which will
entitle them to deal in commodities anywhere in the country;
 Such Licensed/ Registered market functionaries will be entitled to buy
agricultural produce from the farmers directly anywhere in the country; and
 The Act will provide for setting up of alternative forms of agricultural
marketing and will have enough flexibility to ensure different forms of
markets including electronic markets.
6.13 The intent and objectives of having a Central Act for barrier free movement of
agricultural produce throughout the country is a good proposition. However, it may in the
beginning be implemented only for 2 -3 produce and it could be expanded further on the
basis of its experience in actual implementation on the ground.
39
SECTION Section 51

Untitled Section

CHAPTER-VII
States Initiatives in Promoting Reforms
License for Direct Marketing
7.1 Direct marketing enables farmers to meet the specific requirements of wholesalers
from the farmer’s inventory of graded produce and of retail consumers based on
consumers’ preferences, thus, enabling farmers to take advantage of the dynamic s of
prices and improve their net margin. It encourages farmers to undertake grading of farm
produce at the farm gate and obviates the necessity of farmers to haul produce to
regulated markets. Direct marketing thus, enable farmers and buyers to economize on
transportation cost and to improve price realization considerably.
7.2 Direct marketing by farmers to the consumer has been experimented in the
country through Apani Mandies in Punjab and Haryana. The conc ept with certain
improvements has been popularised in Andhra Pradesh through Rythu Bazaars and in
Tamil Nadu as Uzhavar Sandhai. Considering the vastness of the country, more and more
such markets need to come up in the organized sector with private investment so that
they can be developed in tune with t he market requirements with backward and forward
linkages.The corporate sector has been gradually entering this sector, which facilitates
excellent backward linkages to the farmers and producers thus, reducing many hassles for
them including lowering of m arketing cost. Many of the States have issued licenses for
Direct Marketing to private companies and Firms for sourcing the agricultural produce
directly from farmers. Progress of Farmers -Consumer markets and direct marketing
licenses in different States i s provided at Annexure-X. A paper received from Business
Head –Adani Agri Fresh on Direct Marketing of Apple in Himachal by their Company is at
Annexure-XI.
Registration for Contract Farming
7.3 The concept of Contract Farming refers to a system of farming in which agro -
processing or trading units enter into a contract with farmers to purchase a specified
quantity of any agricultural commodity at a pre -agreed price. By entering into a contract,
the company reduces the risk of non -availability of qua lity raw materials or commodity
and the farmer reduces the risk of fluctuating market demand and price of his produce.
Contract farming, in sporadic way, has been in practice in many of the States which needs
to be institutionalized in big way to derive it s real benefits. The State Governments need
to take proactive steps and incorporate the provisions of contract farming agreements on
the lines of Model Act and frame Rules. The States have made progress in this direction
but not to the desired level. The detail progress of institutionalized Contract Farming in the
country is given at Annexure-IV&X.
License for Setting up of Private Markets
7.4 Wholesale markets remain as an essential link between production and
consumption, which is being developed by St ate Governments and private participation
but in the true sense of wholesale trade, has not been encouraging. However, the
characteristics of wholesale markets have changed considerably over time and the
preference has been for the establishment of modern food supply centers where
40
wholesaling activities for a range of food commodities, together with associated repacking,
assembly and other food distribution activities are concentrated in one complex. State/UT
Governments are required to provide investment f riendly regulatory framework with
enabling policy and also facilitate provision of utility services and land. Govt. of India
should provide VGF in the best suited form to make such projects economically viable.
However, some of the States like Maharashtra have issued licenses for establishment of
wholesale markets in their State. Progress made in this alternative marketing initiative is at
Annexure-X.
Unified single License/Registration for Trading in more than one market
7.5 Usually traders require License/ Registration from each APMC for trading in market
yard and notified market area, which forces the trader to obtain many licenses depending
upon the trading requirements to be carried out in number of APMCs. Therefore, there is a
need for unified License/Registration for efficient marketing of agricultural produ ce. The
Model APMC Act suggests that the States adopt this provision in their APMC Act. Such
provision already existed in some of the States like Andhra Pradesh and so me of them
have adopted it after Model APMC Act. Many States have issued single licenses for trading
in more than one market (Annexure-X).
License for e-Trading
7.6 Electronic Spot Exchanges empower farmers by providing them marketing support,
linkage with pan India market, providing direct access to end users and providing access to
institutional credit through Warehouse Receipt financing. States of Maharashtra,
Karnataka, Rajasthan, Odisha, Madhya Pradesh and Gujarat, have permitted National Spot
Exchange of India Ltd. for e -trading in different agricultural commodities. The State
Government of Haryana has also permitted e -trading in agricultural commodities on Pilot
basis.
Exemption of Market Fee on Fruit and Vegetables
7.7 The State of Madhya Pradesh has exempted fruit and vegetables from compulsion
to be brought and sold in the market yards, providing thereby an additional option to the
farmers to sell their produce outside the market yards. The produce sold outside the
market yard would not attract any mandi fees or the provisions of the APMC Act. The
State of West Bengal has excluded vegetables (except potato, onion and bitter gourd) from
the Schedule of the Act for the purpose of not levying the market fee in the State.
Government of Maharashtra has also initiated action to exempt market fee on 30 fruit and
vegetables and has sought comments from the respective APMCs in the State. These
initiatives will not only enhance marketing efficiency of perishable horticultural produce
and promote private investment but also reduce the marketing cost resulting in relief from
food inflation.
Central Sector Reform Linked Schemes to promote Infrastructure
7.8 The present agricultural marketing infrastructure is not sufficient for handling the
burgeoning marketable surplus in the country. In order to attract investments in
development of infrastructure, Ministry of Agriculture has launched Central Sector
Schemes which are implemented in those States/UTs which have amended their APMC
Act.The slient features of the Schemes are given at Annexure-XII. However, it needs to be
studied how far such linkage of schemes to reforms has actually ensured adopting of
reforms by the States.
41
SECTION Section 52

Untitled Section

CHAPTER – VIII
Committee Deliberations and First Report
8.1 The Committee had deliberated different items of agenda on market reforms by
holding Nine Meetings with Hon’ble Ministers of State Agricultural Marketing, other
stakeholders, including farmers, representatives of trade and industry, marketing experts
and practitioners in the field. The details of agenda discussed in the different Meetings are
as under:
(i)The First Meeting of the Committee was held on 27 th March, 2010 at
Maharashtra Sadan (New Delhi) and the issues related to (i) Completion of
market reforms by completing the amendment of the APMC Act by the
member States; (ii) Development of Terminal Markets; (iii) Regular reporting of
market data at AGMARKNET portal; (iv) Preparation of papers on market
reforms; (v) Questionnaire on market reform by National Institute of
Agricultural Marketing (NIAM), Jaipur; (v) Amendment of EC Act; and (vi)
Waiver of market fee for creation of market infrastructure under NHM and
AMIGS Schemes for projects promoted by State Government Agencies including
APMCs were discussed.
(ii) The Second Meeting of the Committee was held on 5th July, 2010 at Mussoorie
(Uttarakhand) and the agenda items on (i) Waiver of market fee for
horticultural perishables; (ii) Approval of questionnaire prepared by NIAM,
Jaipur; (iii) Direct marketi ng and contract farming; (iv) Electronic Spot
Exchange; and the additional agenda on the issues raised by the local Chamber
of Commerce and Industry, consumers associations, etc and the successful
model of ITC e -chaupal were discussed in the meeting. In order to simplify the
registration of contract farming and dispute settlement mechanism, on the
recommendation of the Committee, a Sub -group on Contract Farming was set
up under the Chairmanship of Principal Secretary (Co -operation), Government
of Mahar ashtra with the members from Haryana and Gujarat to review the
issues related to Contract Farming and prepare a draft Agreement on Contract
Farming for consideration of the Committee before recommendation for
compulsory registration of Contract Farming spo nsors with the farmers and
waiver of market fee under contract is considered. The Sub -group submitted
its recommendations to the Committee for consideration. The report of Sub -
group is appended at Annexure-XIII.
(iii) The Third Meeting of the Committee was he ld on 6 th September, 2010 at
Khajuraho (Madhya Pradesh) and the agenda items on (i) Workshop on survey
questionnaire on market reforms for member States to solicit the information
on reforms and also on setting up of Terminal Market Complex; (ii)
Appointment of consultant for analysis and preparation of report on reforms;
(iii) Report on Contract farming; (iv) Stock Limit; (v) Need for an independent
Market regulator; Role differentiation between Director of Marketing and State
Agricultural Marketing Boards ; (vi) Setting up of market by Private and Co -
42
operative sector; and (vii)Notification of amended Rules were discussed in the
meeting.
(iv) The Fourth Meeting of the Committee was held on 11 th November, 2010 at
Bhubaneswar (Odisha) and the agenda items on (i) A ction taken on
questionnaire on market reforms prepared by NIAM, Jaipur; (ii) Strengthening
of market information; (iii) Unified license for direct marketing, contract
farming and setting up of markets in private and co -operative sector; (iv)
Development o f marketing infrastructure; and (v) Promotion of grades and
standards were discussed.
(v)The Fifth Meeting of the Committee was held on 12 th February, 2011 at Sasan
Gir (Gujarat). The main agenda items were (i) Barrier free marketing system; (ii)
Waiver of market fee on fruit and vegetables; (iii) Enhancing investment in
marketing infrastructure; (iv) Interim report of the Committee; and (v) All India
survey on marketing reforms conducted by NIAM, Jaipur.
(vi) The Sixth Meeting of the Committee was held on 25 th April, 2011 at
Chandigarh (Haryana). The agenda items covered (i) Framing of Rules by
member States ; (ii) Survey on marketing reforms; (iii) Compensation of market
fee on account of waiver of market fee on horticultural perishables ; (iv)
Linking of Gov t. of India s chemes (RKVY ,NHM, NHB, HMNEH and Mega Food
Park ) with reforms; (v) Warehousing Development and Warehousing Receipt
System; (vi) Development of barrier free National markets (Draft Agricultural
Produce Inter State Trade and Commerce (Develop ment and Regulation) Bill
were deliberated.
(vii) The Seventh Meeting of the Committee was held on 28 th May, 2012 at
Guwahati (Assam). The agenda items were (i) Submission of First R eport of the
Committee on 8th September, 2011 to Government of India; (ii) Waiv er on
market fee on fruit and vegetables; (iii) Issues and challenges for agricultural
marketing in North Eastern region; (iv) Consideration of Questionnaire of
marketing reform; (v) Consideration of Agricultural Produce Inter -state Trade
and Commerce (Dev elopment and R egulation) Bill ; (vi) Need for Public Private
Partnership (PPP) for Integrated Agricultural Market Infrastructure
Development (PPPIAD); and (vii) Consideration of study report of Assam,
Odisha, Bihar and Kerala conducted by the National Inst itute of Agricultural
Marketing (NIAM), Jaipur.
(viii) The Eighth Meeting of the Committee was held on 30 th October 2012 at
Tirupati in Andhra Pradesh. The agenda items were (i) Result of survey of States
on market reforms; (ii) Making the contract farming and private market work-
issue, challenges and way forward; (iii) Taking futures markets to door steps of
farmers –issues, c hallenges and way forward in India; (iii) Need of integration of
domestic and overseas markets for better returns to the Indian farmers and
agri commodity price s tabilization; (iv) Financing of agricultural marketing and
agriculture marketing infrastructure projects ; and (v) Need for market reforms
and market development in States without APMC Act- A case study of Bihar and
Kerala were discussed.
(ix) The Ninth Meeting of the Committee was held on 22 nd January, 2013 at Shirdi
(Maharashtra). The agenda items were (i) Linkage of agri processing projects
43
with marketing reforms – issues, challenges and way forward; and (ii) A new
model of agricultural marketing in integrated value chain – issues, challenges
and way forward. The final report of the Committee was also considered and
approved by the members of the Committee.
8.2 The major decisions taken in the Minutes of above Meetings are appended at
Annexure-XIV.
Submission of First Report of the Committee
8.3 The Committee of State Ministers , In-charge Agricultural Marketing deliberated in
detail the issues related to agricult ural marketing reforms, investment in development of
post-harvest infrastructure, wastages and barrier free supply chains of agricultural produce
in the country. Based on deliberations and conclusions drawn, the First report of the
Committee was submitted to the Hon’ble Union Minister of Agriculture on 8 th September,
SECTION Section 53

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2011.Copy of the report was sent to all the States/UTs for their comments and taking
further necessary action on the Recommendations made in the Report. The First Report
has now become a part of the Final Report.
44
CHAPTER – IX
Recommendations of the Committee
9.1 The Committee has drawn the Policy Recommendations by holding Nine Meetings
with Member States and other stakeholders viz State Governments, State Agricultural
Marketing Boards, farmers, representatives of trade and industry, marketing experts and
practitioners in the field of agricultural marketing. The major recommendations of the
Committee are as follows:
A.Reforms to Agriculture Markets
(i)The States should amend their APMC Acts on the lines of Model Act and the
reforming States may also notify Rules , and States may complete the process
early.In order to derive full benefits of reforms by small and marginal farmers,
States may promote formation of Self Help Groups, Farmers/Commodity
Interest Groups, etc;
(ii) The present system of Licensing of Traders/Commission Agents must be
substituted with a modern and progressive system of Registration with open
and transparent criteria for Registration;
(iii) The amended APMC Act and Rules should specify clearly the provisions for
setting up of Private Wholesale Markets and Terminal Market Complex (TMC)
for smooth development of infrastructure. The reformed States may come
forward for develo pment of Terminal Market Complex (TMC) at various
locations in their States so that facilities of backward and forward linkages could
be provided to the farmers and other entrepreneurs involved:
(iv) In order to simplify the procedure and promote private sector investment in
development of Wholesale and Terminal Market Complex in the country, there
should be a Unified Single Registration for main market (Hub) and the Collection
Centers (Spokes). The Co llection Centers may be treated as sub -yard under the
Act to provide for a unified Registration system;
[ [ [
(v)The validity period of Unified Single Registration for private wholesale markets
including Collection Centers should not be less than five years. It is desirable to
keep it for 10 years or even more. The private agriculture markets should be
given exemption on land ceiling for smooth development of market
infrastructure in the country;
(vi) Professionals are required for efficient management of existing markets for
which either CEO of the Market Committee may be appointed from outside the
cadre or existing personnel may be given professional training to manage the
APMCs efficiently;
45
(vii) There is a need for independent regulator for market operati on for which the
post of Director of Marketing as regulator may be s eparated from the post of
Managing Director of State Agricultural Marketing Board as the
Operator/Service provider and Director of Marketing should not draw salary
and allowances from the State Agricultural Marketing Board. Thus, the role of
service provider and regulator should be demarcated;
(viii) States may de -link the provisions of compulsory requirement of shop for
registration of traders / market functionaries for increasing the competition;
(ix) The private markets should be treated at par with the existing APMCs and there
should be simplified procedure for registration/ licensing. The requirement of
the security and bank guarantee should be reasonable to facilitate entrepreneur
for developm ent of need based market infrastructure in the country. The
minimum parameters for setting up of Private Market may be prescribed and
farmers from any market area may come to sell their produce in the market of
their choice. The developmental fee to be charged from private markets
should be at par with APMCs and it should be deposited with respective State
Government / Marketing Board which should be spent on infrastructure
development outside the Mandi;
(x)Complete deregulation of markets in the States has actually increased
transaction costs rather than reducing it , and it has not helped in attracting any
investment from private sector. Therefore, there is a need for an appropriate
legal and institutional structure with a developmental type of Regulati on to
ensure orderly functioning of agriculture markets and attract investment for
infrastructure development in such States.
B.Promotion of Investment in Marketing Infrastructure Development
(xi) Under Essential Commodities Act, there is a need to have distinction between
genuine service provider s and black marketeers/hoarders to encourage
investment and better service delivery to the farmers;
(xii) There should be a stable and long term National Policy on storage and
movement of agricultural produce to achiev e the objective of Unified National
Market.It is recommended that Contract Farming Sponsors and Direct
Marketing licensees may be exempted from the stock limits up to six months of
their requirement in the interest of trade and facilitating long term investment.
(xiii) In order to reduce wastages, promote investment for development of marketing
infrastructure and to ensure smooth movement of perishable horticultural
produce across the country, States/Union Territories should waive off the
market fee on fruit and vegetables and Government of India may also consider
compensating the losses of revenue during initial period to the States on this
account;
(xiv) Investment in marketing infrastructure under RKVY may be increased to
minimum 10-15% of State RKVY spendi ng in reformed States. Efforts should be
46
made to encourage private investment in marketing infrastructure outside the
APMCs also;
(xv) In order to enhance the private sector investment in marketing infrastructure
development projects, there is a need to provi de subsidy/Viability Gap Funding
for such investments, being long gestation period projects and treat them “as
infrastructure project” so as to attract FDI and ECB for their development;
(xvi) States may promote PPP Model for infrastructure development and exemp t
market fee on trade transaction taking place inside the private market yard.
However, States can levy minimum user charges(in lieu of market fee) for
developing general infrastructures like connecting/ rural roads, etc preferably
not exceeding 0.5 % of t he value of produce transacted for the use of any
facilities created by the States/APMCs. State Governments should also explore
the areas for private investments and PPP projects for market and marketing
infrastructure development;
[
(xvii) The requirement of marketing infrastructure in the North -Eastern region and
Hilly areas is different than rest of the country. Government of India should
constitute a ‘corpus fund’ for development of marketing infrastructure in their
areas.A separate agricultural marketin g strategy for North Eastern Region and
Hilly areas may be adopted;
C.Rationalization of Market Fee/ Commission Charges
(xviii) Market fee/cess including Rural Development Fund, Social Development Fund
and Purchase tax, etc. should be maximum 2% of the value of the produce and
the commission charges should be not more than 2 % for food grains/oilseeds
and 4% for fruit and vegetables;
(xix) It is necessary to link the mandi fee with the services and infrastructure being
provided for transaction in agricultural commo dities. If the direct marketing
entrepreneur provides minimum specified infrastructure facility to the farmers,
the concerned State/APMC should waive off market fee on such direct
marketing;
(xx) If a person has already paid mandi f ee in a State where it procur es agriculture
produce and brings the same to another State for processing , no mandi fee
should be charged;
(xxi) Mandi fee should be levied on Primary Agricultural Produce only and not on
Secondary Agriculture Produce (processed agricultural produce ) like Besan ,
Maida and Ghee etc. However, user charges can be levied based on the use of
infrastructure and services;
D.Contract Farming
(xxii) To encourage contracting parties and simplifying and rationalizing the
registration process:
47
(a)District level authority may be set up for Registration of Contract Farming
and no market fee should be levied under it. The APMC should not be the
authority for registration / dispute settlement under Contract Farming;
and
(b)The disputes may be settled within fifteen days and the dec retal amount of
appeal should not be more than 10 % of the amount of goods purchased
under Contract Farming. Appeal should be disposed off within 15 days.
No solvency certificate / B ank guarantee may be required f rom private
sponsor/operator, if payment is made to the farmers on the same day of
procurement of their produce;
(xxiii) States should promote small and marginal Farmers ' Groups/Associations or
their Company/Society to encourage Contract Farming in the States. Successful
template of Contract Farming may be developed after studying the successful
Models adopted in other countries;
E.Barrier Free Markets
(xxiv) There should be a provision for a single window Unified Single Registration for
traders/market functionaries in the States to facilitate free trade. The Unified
Registration Form and Certificate are appended at Annexure-XV & XVI;
(xxv) In order to move towards barrier free National market, market Fee/Cess may be
levied only for first transaction between the farmer and trader and in
subsequent sales between trader to trader/consumer, there may be only
service charge related to services provided in the State and no market fee be
levied for subsequent transaction;
(xxvi) In some of the States, there are check -gates for recovery of market fee, which
hinder smooth movement of agricultural commodities and leads to wastages
especially in perishables like fruit and vegetables. States should take Initiative
to remove such physical barriers, if any;
(xxvii) States should notify the type of documents required for the producer -seller to
be a farmer, so that his consignment is not halted at the check posts / barriers;
(xxviii) Proposed Agricultural Produce Inter -State Trade and Commerce (Development
& Regulation), Bill may, to start with, be applied for a few perishable agriculture
commodities and it may be expanded for other commodities depending upon
the experience of its working;
F.Market Information System
(xxix) Efforts may be made to ensure proper and regular data entry in AGMARKNET
nodes provided in the Regulated Markets in the State for the benefit of the
farmers;
(xxx) In order to ensure transparent transactions of agricul ture produce and to get
best price for the produce, there is a need for electronic trading in the mandi
which should be at least at District level;
48
G.Grading and Standardization
(xxxi) There is a need for grading of agricultural produce before it is sold to f acilitate
the farmers to fetch the prices commensurate with the quality. States should
provide Directorate of Marketing and Inspection (DMI), necessary inputs such as
name of commodity, quality parameters important for formulation of grade
standards for pr oducers’ level grading under Agricultural Produce (Grading &
Marking) Act, 1937, which are relevant and specific to their State;
(xxxii) To promote the grading and testing of agricultural produce, States are required
to take initiative for establishing grading units with trained manpower in the
market to attend to work of grading and to promote private laboratories for
testing agricultural produce on user-charge basis.
H.Other Recommendations
(xxxiii) “Final Report” of the Committee may be presented to the Govt. of India with
the request to convene a National -level Conference on agriculture marketing at
New Delhi under the Chairmanship of Union Agriculture Minister for
consideration of the report;
(xxxiv) Organize Farmers’ Groups to enhance their bargaining power to improve price
realization and shorten the food supply chain by introducing Direct Marketing/
Sourcing of agriculture produce directly from the farmers to the consumers and
processors; and
(xxxv) Central Government need to have a more consistent stan d in their import -
export policy as any sudden switch -on and switch -off in policy impacts the
farmers adversely.
Note: Hon’ble member from State of Haryana was of the view that Haryana already has
sufficient marketing infrastructure and perhaps, there may be no need for the pr ivate
market to come into the State. That notwithstanding, Haryana would like to see the
successful working model of private market in other States before deciding in this
regard.
Comments/Suggestions of Stakeholders
The Committee during the course of deliberations in different meetings invited papers and
presentations on vital areas of market reforms, investment in development of marketing
infrastructure and barrier free supply chain, etc from the stakeholders. The views and
suggestions of stakeholder including representat ives of trade industry, experts and
practitioners in the field of agricultural marketing are given at Annexure-XVII.
49
Committee of State Ministers In-charge of Agricultural Marketing to Promote Reforms
(Shri HarshvardhanPatil)
Minister of Cooperation and Parliamentary Affairs
Chairman
(Shri M. MukeshGoud)
Minister for Marketing and
Warehousing,
Government of Andhra Pradesh
Member
(Shri NilamaniSenDeka)
Minister of Agriculture
Government of Assam
Member
(Shri Narendra Singh)
Minister of Agriculture
Government of Bihar
Member
(Shri Babubhai B. Bhokhairiya)
Minister of Agriculture and
Cooperation,
Government of Gujarat
Member
(Shri Paramvir Singh)
Minister of Agriculture,
Government of Haryana
Member
(Shri S.K. Bellubi)
Minister of Agriculture
Marketing
Government of . Karnataka
Member
(Dr. Rama Krishna Kushmariya)
Minister of Agriculture Marketing,
Government of Madhya Pradesh
Member
(Shri BikramKeshariArukh)
Minister of Cooperation,
Government of Odisha
Member
(Dr. Harak Singh Rawat)
Minister of Agriculture,
Government of Uttarakhand
Member
(Shri AdaishPratap Singh Kairon)
Minister of Food, Civil Supplies,
Consumer Affairs & Information
Technology,
Government of Punjab
Co-opted Member
(Rajendra Kumar Tiwari)
Joint Secretary to the
Government of India/
Member Secretary
50
Annexure-I
No.16011/7/2007-M.II
Government of India
Ministry of Agriculture
Department of Agriculture & Cooperation
Krishi Bhavan, New Delhi.
Dated the 2nd March 2010
OFFICE MEMORANDUM
Agriculture sector needs well functioning markets to drive growth, employment and
economic prosperity in the rural areas of the country. There is need to provide market reforms to
promote alternative marketing channels to facilitate the farmers in better accessibility to the
markets for better price for his produce. To foster the market reforms in the interest of both
producer and consumer, the Ministry of Agriculture basing on the consensus during consultation
with States on this import ant issue had circulated a model State Agricultural Produce Marketing
(Development & Regulation) Act during 2003 for adoption by respective States. However, the pace
of implementation of reforms has been varied across the States. During the Conference of State
Ministers of Agriculture and Agricultural Marketing held in April 2008, it was decided to constitute
a Committee of State Ministers of Agricultural Marketing to guide the implementation of
agricultural marketing reforms initiatives. During various st akeholders’ consultations, there has
been persistent demand for expediting reforms in agricultural marketing in order to facilitate
private sector investment in this important area.
SECTION Section 54

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2.Accordingly, it has now been decided to constitute a Committee compris ing of the
following:-
(i)Shri Harshwardhan Patil, Chairman
Minister of Marketing & Cooperation,
Govt.of Maharashtra, Mumbai.
(ii) Dr. Damodar Raut, Member
Minister of Agriculture,
Govt.of Orissa, Bhubaneswar.
(iii) Shri Paramvir Singh, Member
Minister of Agriculture,
Govt.of Haryana, Chandigarh.
(iv) Shri Dileep Sanghani Member
Minister of Agriculture & Cooperation
Govt.of Gujarat, Gandhinagar.
(v)Shri Trivendra Singh Rawat, Member
Minister of Agriculture,
Govt.of Uttarakhand, Dehradun
(vi) Dr. Ram Krishan Kushmariya, Member
Minister of Agricultural Marketing,
Govt.of Madhya Pradesh, Bhopal
(vii) Shri Damodar Raja Narasimha, Member
Minister of Agricultural Marketing,
51
Govt.of Andhra Pradesh,
Hyderabad.
(viii) Smt. Pramila Rani Brahma, Member
Minister of Agriculture,
Govt.of Assam, Guwahati
(ix) Shri Shivraj SangappaTangadagi, Member
Minister of Agricultural Marketing,
Govt.of Karnataka, Bangalore.
(x)Dr. Renu Kumari Kushwaha, Member
Minister of Agriculture,
Government of Bihar, Patna
(xi) Agricultural Marketing Adviser to the Member-Secretary
Govt.of India, Ministry of Agriculture.
Krishi Bhavan, New Delhi.
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3.The Terms of Reference of the Committee will be: -
(iv) To persuade various State Governments/Administration of Union Territories
(UT) to implement the reforms in agriculture marketing through adoption of
model APMC Act and model APMC Rules;
(v)To suggest further reforms necessary to provide a barrier free national market
for benefit of farmers and consumers;
(vi) To suggest measures to effectively disseminate market information and to
promote grading, standardization, packaging, and quality certification of
agricultural produce.
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Untitled Section

4.The Directorate of Marketing & Inspection (DMI), Ministry of Agriculture, Government of
India will provide the secretarial assistance to the Committee.
SECTION Section 57

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5.The Committee may invite the Ministers In charge of Agriculture/Agricultural
Marketing/Food/Consumer Affairs of any State or UT to participate in its meetings and may also
invite specialists, industries and other stakeholders for consultation, if required.
-sd-
(Rajendra Kumar Tiwari)
Joint Secretary to the Govt. of India
Distribution:
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1.Shri Harshwardhan Patil,
Minister of Marketing & Cooperation,
Govt.of Mahararashtra, Mumbai.
SECTION Section 59

Untitled Section

2.Dr. Damodar Raut,
Minister of Agriculture,
Govt.of Orissa, Bhubaneswar.
SECTION Section 6

Untitled Section

6.Chapter I: Introduction 10-14
SECTION Section 60

Untitled Section

3.Shri Dileep Sanghani
Minister of Agriculture & Cooperation
Govt.of Gujarat, Gandhinagar.
SECTION Section 61

Untitled Section

4.Dr. Ram Krishan Kushmariya,
Minister of Agricultural Marketing,
Govt.of Madhya Pradesh, Bhopal.
52
SECTION Section 62

Untitled Section

5.Shri Damodar Raja Narasimha,
Minister of Agricultural Marketing,
Govt.of Andhra Pradesh, Hyderabad.
SECTION Section 63

Untitled Section

6.Shri Paramvir Singh,
Minister of Agriculture,
Govt.of Haryana, Chandigarh.
SECTION Section 64

Untitled Section

7.Shri Trivendra Singh Rawat,
Minister of Agriculture,
Govt.of Uttarakhand, Dehradun
SECTION Section 65

Untitled Section

8.Smt. Pramila Rani Brahma,
Minister of Agriculture,
Govt.of Assam, Guwahati
SECTION Section 66

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9.Shri Shivraj SangappaTangadagi,
Minister of Agricultural Marketing,
Govt.of Karnataka, Bangalore.
SECTION Section 67

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10.Dr. Renu Kumari Kushwaha,
Minister of Agriculture,
Government of Bihar, Patna.
Copy to:-
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1.PS to AM
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Untitled Section

2.PS to MOS (A)
SECTION Section 7

Untitled Section

7.Chapter II: Challenges to Agricultural Marketing 15-17
SECTION Section 70

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3.PPS to Secretary (A&C)
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4.PS to AS & FA, DAC
SECTION Section 72

Untitled Section

5.Agricultural Marketing Advisor, Directorate of Marketing and Inspection, Faridabad
SECTION Section 73

Untitled Section

6.Director General, National Institute of Agriculture Marketing, Jaipur to provide necessary
technical assistance to the Committee
SECTION Section 74

Untitled Section

7.Joint Secretary (Administration), Department of Agriculture & Cooperation, Krishi Bhavan
New Delhi
53
Annexure-II
Statement Showing Details of Regulated Markets in Different States/UTs as on 31.03.2012
[[
Sl.Name of the NUMBER OF MARKETS REGULATED MARKETS
No.States/U Ts Wholesale Rural Total Principal Submarket Total
Primary Yards
(1)(2) (3) (4) (5) (6) (7) (8)
1 Andhra Pradesh 331 574 905 331 574 905
2
Arunachal
Pradesh 22 63 85 16 115 131
3 Assam 405 735 1140 20 206 226
4 Bihar 325 1469 1794 APMR ACT REPEALED
5 Jharkhand 201 603 804 28 173 201
6 Goa 4 24 28 1 7 8
7 Gujarat 205 129 334 199 201 400
8 Haryana 284 194 478 106 178 284
9
Himachal
Pradesh 42 35 77 10 40 50
10
Jammu &
Kashmir 16 8 24 APMR ACT NOT YET IMPLEMENTED
11 Karnataka 507 730 1237 153 354 507
12 Kerala 348 1014 1362 APMR ACT NOT ENACTED
13 Madhya Pradesh 246 1321 1567 246 275 521
14 Chhattisgarh 2 1132 1134 73 112 185
15 Maharashtra 881 3500 4381 300 581 881
16 Manipur 24 94 118 APMR ACT NOT ENACTED
17 Meghalaya 35 88 123 2 0 2
18 Mizoram 10 105 115 APMR ACT NOT IMPLEMENTED
19 Nagaland 19 174 193 18 0 18
20 Odisha 398 1150 1548 45 269 314
21 Punjab 425 1346 1771 149 276 425
22 Rajashthan 434 312 746 129 305 434
23 Sikkim 7 12 19 1 0 1
24 Tamil Nadu 300 677 977 277 15 292
25 Tripura 84 554 638 21 0 21
26 Uttar Pradesh 584 3464 4048 249 364 613
27 Uttarakhand 36 30 66 25 33 58
28 West Bengal 279 2925 3204 44 641 685
29 A & N Islands 0 28 28 NIL NIL NIL
30 Chandigarh 1 0 1 1 0 1
31 D & N Haveli 0 8 8 APMR ACT NOT ENACTED
32 Daman & Diu 0 2 2 APMR ACT NOT ENACTED
33 Delhi 30 0 30 8 10 18
34 Lakshdweep 0 0 0 APMR ACT NOT ENACTED
35 Puducherry 4 5 9 4 5 9
Total 6489 22,505 28,994 2456 4734 7190
Note:- Based on Information received from various States/UTs Authorities.
54
Annexure-III
Salient Features of Model State Agricultural Produce Marketing
(Development & Regulation) Act, 2003
SECTION Section 75

Untitled Section

1.The Title of the Act is changed to highlight the objective of development of agricultural
marketing in addition to its regulation under the Act. Accordingly, the Preamble of the Act is
redrafted to provide for development of efficient marketing system, promotion of agri-processing
and agricultural exports and to lay down procedures and systems for putting in place an effective
infrastructure for the marketing of agricultural produce. (Section-1)
SECTION Section 76

Untitled Section

2.Legal persons, growers and local authorities are permitted to apply for the establishment
of new markets for agricultural produce in any area. Under the existing law, markets are setup at
the initiative of State Governments alone. Consequently, in a market area, more than one market
can be established by private persons, farmers and consumers. (Section-3)
SECTION Section 77

Untitled Section

3.There will be no compulsion on the growers to sell their produce through existing markets
administered by the Agricultural Produce Market Committee (APMC). However, agriculturist who
does not bring his produce to the market area for sale will not be eligible for election to the APMC.
(Section-14)
SECTION Section 78

Untitled Section

4.Separate provision is made for notification of ‘Special Markets’ or ‘Special Commodity
Market’ in any market area for specified agricultural commodities t o be operated in addition to
existing markets. (Section-20)
SECTION Section 79

Untitled Section

5.The APMC have been made specifically responsible for:
a) ensuring complete transparency in pricing system and transactions taking place in market
area;
b) providing market-led extension services to farmers;
c) ensuring payment for agricultural produce sold by farmers on the same day;
d) promoting agricultural processing including activities for value addition in agricultural
produce; and
e) publicizing data on arrivals and rates of agricultural produce brought into the market area
for sale.
f) Setup and promote public private partnership in the management of agricultural markets.
(Section -26 & 27)
SECTION Section 8

Untitled Section

8.Chapter III: Estimates of Post-harvest Losses 18-19
9 Chapter IV: Market Reform Initiatives- Model APMC Act, 2003 20-24
10.Chapter V: Other Reforms and Developmental Initiatives 25-35
SECTION Section 80

Untitled Section

6.Provision made for the appointment of Chief Executive Officer of the Market Committee
from among the professionals drawn from open market. (Section-36)
SECTION Section 81

Untitled Section

7.A new Chapter on ‘Contract Farming’ added to provide for compulsory registration of all
contract farming sponsors, recording of contract farming agreements, resolution of disputes, if
any, arising out of such agreement, exemption from levy of market fee on produce covered by
contract farming agreements and to provide for indemnity to producers’ title/ possession over his
land from any claim arising out of the contract farming agreement. (Chapter-VII)
SECTION Section 82

Untitled Section

8.Model specification of contract farming agreements provided in the Addendum to the
model law.
55
SECTION Section 83

Untitled Section

9.Provision made for direct sale of farm produce to contract farming sponsor from farmers’
field without the necessity of routing it through notified markets. (Chapter-VII)
SECTION Section 84

Untitled Section

10.Provision made for imposition of single point levy of market fee on the sale of notified
agricultural commodities in any market area and discretion provided to the State Government to
fix graded levy of market fee on different types of sales. (Section-42)
SECTION Section 85

Untitled Section

11.Licensing of market functionaries is dispensed with and a time bound procedure for
registration is laid down. Registration for market functionaries provided to operate in one or more
than one market areas. (Section-44)
SECTION Section 86

Untitled Section

12.Commission agency in any transaction relating to notified agricultural produce involving an
agriculturist is prohibited and there will be no deduction towards commission from the sale
proceeds payable to agriculturist-seller. (Section-44(6))
SECTION Section 87

Untitled Section

13.Provision made for the purchase of agricultural produce through private yards or directly
from agriculturists in one or more than one market area. (Section-45)
SECTION Section 88

Untitled Section

14.Provision made for the establishment of consumer / farmer market (direct sale by the
producer) to facilitate direct sale of agricultural produce to consumers. (Section-46)
SECTION Section 89

Untitled Section

15.Provision made for resolving of disputes, if any, arising between private market/ consumer
market and Market Committee. (Section-50)
SECTION Section 9

Untitled Section

11.Chapter VI: Proposed Agricultural Produce Inter-State Trade and
Commerce (Development and Regulation) Bill
36-38
SECTION Section 90

Untitled Section

16.State Governments conferred power to exempt any agricultural produce brought for sale
in market area, from payment of market fee. (Section-56)
SECTION Section 91

Untitled Section

17.Market Committees permitted to use its funds among others
i) to create facilities like grading, standardization and quality certification;
ii) to create infrastructure on its own or through public private partnership for post
harvest handling of agricultural produce and development of modern marketing
system.(Section-59)
SECTION Section 92

Untitled Section

18.For the Chairmanship of State Agricultural Marketing Board, two options provided namely
Minister in -charge of Agricultural Marketing as ex -officio or alternatively to be elected by the
Chairman/ members of Market Committees. (Section-63)
SECTION Section 93

Untitled Section

19.The State Agricultural Marketing Board made specifically responsible for:
i) Setting up of a separate marketing extension cell in the Board to provide market-
led extension services to farmers;
ii) Promoting grading, standardization and quality certification of notified agricultural
produce and for the purpose to set up a separate Agricultural Produc e Marketing
Standards Bureau.(Section-73)
SECTION Section 94

Untitled Section

20.Funds of the State Agricultural Marketing Board permitted to be utilized for promoting
either on its own or through public private partnership, for the following:
i) market survey, research, grading, standardization, quality certification, etc.;
ii) Development of quality testing and communication infrastructure.
iii) Development of media, cyber and long distance infrastructure relevant to
marketing and e-trading of agricultural and allied commodities. (Section-79)
SECTION Section 95

Untitled Section

21.Provision for enabling and regulating e-trading of agricultural commodities (Section-110).
56
Annexure-IV
STATEWISE DETAILS OF CONTRACT FARMING BEING INSTITUTONALLY PRACTISED
S.No. Name of the
State/ UT
Name of crops Area
Covered in
acres
Name of the Company No. of farmers
covered
SECTION Section 96

Untitled Section

1.Punjab Malting Barley 4784 M/s United Beverages Ltd. , Bangalore 3750
(Market fee is
waived off on
barley crop)
SECTION Section 97

Untitled Section

2.Haryana Barley, Basmati,
Paddy
10837 Haryana State Cooperative Supply & Marketing
Fed Ltd (HAFED) in cooperative sector.
2700
Barley , Basmati
Paddy, Wheat
2300 M/s SKOL Breweries Pyt Ltd, Gurgaon/
Bangalore.
Barley 10,000 M/s United Breweries Pvt Ltd, Patiala.
Potato - M/s Techno Agri Sciences Ltd, New Delhi.
Barley - M/s. Malt Company Pvt. Ltd., Gurgaon
Potato - M/s Pepsico India Holding(P) Ltd.,Punjab
SECTION Section 98

Untitled Section

3.Gujarat Banana 900
(estimated
proposed
area)
Desai Cold Storage
900
Potato 600
(estimated
proposed
area)
McCain India Ltd, a foreign company in
collaboration with an Indian company has
applied to register their agreement of contact
farming with State Marketing Board. State
Govt.has given permission .
700
SECTION Section 99

Untitled Section

4.Madhya
Pradesh
Cotton 3314 M/s Pratibha Sintex Ltd., Indore 2168